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Hunch
- Turn Your Everyday Insights into the Next Big Thing
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 49 mins
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Publisher's summary
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need.
Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
International best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers and a road map to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation - empathy, creativity, trust, and uncertainty.
Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where X marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
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Critic reviews
"This brilliant little book is sure to inspire the next new meaningful product or company." (Ivy Ross, VP design at Google)
“This book provides much needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.” (Chris Bruzzo, chief marketing officer at Electronic Arts [EA])
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Story
What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
- By Edward on 06-27-13
By: Richie Norton, and others
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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Fail Fast, Fail Often
- How Losing Can Help You Win
- By: Ryan Babineaux Ph.D., John Krumboltz PhD
- Narrated by: Tim Adrres Pabon
- Length: 5 hrs and 27 mins
- Unabridged
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Ryan Babineaux and John Krumboltz have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths - even if they are terrified of failure.
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Pleasant and Inoffensive
- By Amazon Customer on 12-30-21
By: Ryan Babineaux Ph.D., and others
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- By: Erik Wahl
- Narrated by: Erik Wahl, Tasha Wahl
- Length: 5 hrs and 52 mins
- Unabridged
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By june d barnard on 06-01-18
By: Erik Wahl
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- By: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrated by: Brian Sutherland
- Length: 8 hrs and 43 mins
- Unabridged
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
- Unabridged
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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No More Mondays
- Fire Yourself -- And Other Revolutionary Ways to Discover Your True Calling at Work
- By: Dan Miller
- Narrated by: Dan Miller
- Length: 6 hrs and 43 mins
- Unabridged
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For everyone who dreads going to work on Monday mornings, inspiring advice on how to find fulfilling work in an uncertain age. Do you hate Mondays? If so, what's keeping you at your current job? If you said a steady paycheck and the promise of a secure retirement, then you're in for a big disappointment. In today's volatile economy, there is nothing safe about punching the clock for a job you hate.
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"No More Mondays"
- By Sandra on 03-09-09
By: Dan Miller
What listeners say about Hunch
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Chux
- 06-21-17
Another dimension to thinking creatively
This book made me understand the importance of empathy in innovation, the importance of constant thinking on how to improve things, the art of pattern recognition, thinking differently and lastty that its so important to create the next big thing in a tiny corner of the world rarther than always going after the next big thing.
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- Chrissanne Long
- 06-25-17
My Hunch was right!
A Great Read! Jiwa creates a wonderful narrative to frame your thoughts and ideas into action! Highly recommended for anyone with a hunch that they might have a good idea to share with the world!
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