Hunch Audiobook By Bernadette Jiwa cover art

Hunch

Turn Your Everyday Insights into the Next Big Thing

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Hunch

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $18.00

Buy for $18.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need.

Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

International best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers and a road map to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation - empathy, creativity, trust, and uncertainty.

Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where X marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.

©2017 Bernadette Jiwa (P)2017 Penguin Audio
Career Success Creativity Decision-Making & Problem Solving Employment Management & Leadership Business Career Innovation Physical Exercise
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"This brilliant little book is sure to inspire the next new meaningful product or company." (Ivy Ross, VP design at Google)

“This book provides much needed jet fuel for any leader of creative people. Ber­nadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.” (Chris Bruzzo, chief marketing officer at Electronic Arts [EA])

"Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.” (Antonio Zea, senior director at Under Armour)

What listeners say about Hunch

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    5
  • 3 Stars
    5
  • 2 Stars
    2
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    4
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    5
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Another dimension to thinking creatively

This book made me understand the importance of empathy in innovation, the importance of constant thinking on how to improve things, the art of pattern recognition, thinking differently and lastty that its so important to create the next big thing in a tiny corner of the world rarther than always going after the next big thing.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

My Hunch was right!

A Great Read! Jiwa creates a wonderful narrative to frame your thoughts and ideas into action! Highly recommended for anyone with a hunch that they might have a good idea to share with the world!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!