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Marketing Broadway
- The Business Behind the Art
- Narrated by: Arin Sheehan
- Length: 2 hrs and 43 mins
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Publisher's summary
Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show including:
A brief history on Broadway and its many kinds of productions:
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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Death of the Territories
- Expansion, Betrayal and the War That Changed Pro Wrestling Forever
- By: Tim Hornbaker
- Narrated by: Kyle Tait
- Length: 11 hrs and 9 mins
- Unabridged
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By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.
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An Enjoyable Listen
- By Casey on 03-21-19
By: Tim Hornbaker
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Backwards and in Heels
- By: Alicia Malone
- Narrated by: Katherine Littrell
- Length: 8 hrs and 11 mins
- Unabridged
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Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.
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Great Book
- By Alfie on 09-27-21
By: Alicia Malone
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Age of Cage
- Four Decades of Hollywood Through One Singular Career
- By: Keith Phipps
- Narrated by: Keith Sellon-Wright
- Length: 8 hrs and 18 mins
- Unabridged
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Nicolas Cage is many things, but love him, or laugh at him, there's no denying two things: You've seen one of his many films, and you certainly know his name. But who is he, really, and why has his career endured for over 40 years, with more than a hundred films, and birthed a million memes? Age of Cage is a smart, beguiling book about the films of Nicolas Cage and the actor himself, as well as a sharp-eyed examination of the changes that have taken place in Hollywood over the course of his career.
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Excellent filmography of a successful career
- By Pamela Plimpton on 04-04-22
By: Keith Phipps
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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Bright lights dark shadows
- The real story of Abba
- By: Carl Palm
- Narrated by: Adrian Mulraney
- Length: 26 hrs and 2 mins
- Unabridged
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An exploration of all aspects of the Abba member’s lives and careers. Amazingly detailed, it examines the group member’s family backgrounds, the pre-Abba days, the legendary 70s, the marriages, the divorces, the business ups and downs, and the post-Abba solo careers.
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Awesome! -- All the Swedish words pronounced!
- By Howard_a on 06-18-12
By: Carl Palm
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- By Roy on 11-12-10
By: Tim Wu
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
- By: David Hepworth
- Narrated by: David Hepworth
- Length: 11 hrs and 38 mins
- Unabridged
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On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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A blast from the past
- By Amazon Customer on 07-30-16
By: David Hepworth
What listeners say about Marketing Broadway
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tmoll
- 08-20-21
Ehhhh
It was an easy listen, the reader/author is good but mispronounced several names. I can't say I learned anything really, but the author was passionate and I don't want to be mean in this review... but... What bothered me was that she presented many opinions as fact. Her terminology was frequently incorrect, which I wouldn't judge on Tumblr or Reddit, but I would on a published book seeking to teach. Finally, some sections were explained in an overly simplified fashion. Such as the Music Man - Beeetlejuice situation. This book seemed to be borderline spreading misinformation in it's attempt to simply the economics of broadway. It can't be boiled down to a case study of 12 or so shows, as this book tries to... I hope this author continues to write as she's really passionate; but this book was an early, juvenile work.
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