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Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
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Narrated by:
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Anna Caputo
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By:
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Sandra Matz
About this listen
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Sandra Matz (P)2025 Ascent AudioListeners also enjoyed...
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- By 🔥 Phx17 🔥 on 01-31-25
By: Mercury Studios, and others
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Helter Skelter
- The True Story of the Manson Murders
- By: Vincent Bugliosi, Curt Gentry
- Narrated by: Scott Brick
- Length: 26 hrs and 29 mins
- Unabridged
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Prosecuting attorney in the Manson trial Vincent Bugliosi held a unique insider's position in one of the most baffling and horrifying cases of the 20th century: the cold-blooded Tate-LaBianca murders carried out by Charles Manson and four of his followers. What motivated Manson in his seemingly mindless selection of victims, and what was his hold over the young women who obeyed his orders? Now available for the first time in unabridged audio, the gripping story of this famous and haunting crime is brought to life by acclaimed narrator Scott Brick.
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Everything I remembered about the case was wrong..
- By karen on 06-22-12
By: Vincent Bugliosi, and others
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Medieval Myths & Mysteries
- By: Dorsey Armstrong, The Great Courses
- Narrated by: Dorsey Armstrong
- Length: 5 hrs and 6 mins
- Original Recording
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The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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Interesting, but centered on Britain
- By Ximena on 04-10-20
By: Dorsey Armstrong, and others
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The Thin Line
- Hope vs. Reality in the Era of Weight-Loss Drugs
- By: Scaachi Koul
- Narrated by: Scaachi Koul
- Length: 4 hrs and 31 mins
- Original Recording
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Over the next five years, millions of more Americans are expected to take Ozempic and other GLP-1 weight-loss drugs, which are rapidly being recognized as the miracle drugs of this century. If you’re not on them, you’ll probably know someone who is. What are the implications of the widespread use of these drugs, both on our bodies and our society? In this show, you’ll meet people across America who are either taking the jab or thinking about it, and the shocking intentional and unintentional results they are seeing.
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More balanced than expected and very comprehensive
- By Summer Rodriguez on 01-03-25
By: Scaachi Koul
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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Artificial Intelligence for Dummies (3rd Edition)
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Hyphen
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What listeners say about Mindmasters
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- onili
- 02-03-25
An Important book!! Very well written!! Empowering!
Thank you for doing this! This book is giving me hope! I want to try these ideas, and am so happy to see that I’m not alone! I’ve been feeling like a part of a roller coaster that’s about to crash and everyone is just waiving happily.
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- Linda Mueller
- 02-21-25
boring redundant
Nothinv lofty or novel to read here. Basically just a list of tge moral hazards of data sharing.
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