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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
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Publisher's summary
NYC Big Book Award Winner for Best New Non-Fiction
NYC Big Book Award Distinguished Favorite in Business Entrepreneurship and Small Business
If you don’t have a customer onboarding plan set up for your business, you’re losing customers and burning future revenue. It’s as simple as that.
Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. The reactive approach is a problem for your customer success teams, your revenues, and your customers.
Customer onboarding matters more than you may think. A successful customer onboarding program results in more satisfied customers and employees, more solution adoption, and increased customer lifetime value.
In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
Buy this book today and use its practical guidance and detailed templates to start building your own customer onboarding practice.
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"Onboarding Matters provides an impactful framework as well as practical tips and valuable resources to perfect the art and science of a superior onboarding process. It's a must-read for anyone who cares about Customer Success." (Ashvin Vaidyanathan, chief customer officer at Gainsight)
"Onboarding Matters by Donna Weber is the leading guide for anyone seeking to create a high-impact onboarding program. The book is a step-by-step blueprint for orchestrating Customer Success from day one. I always say that customer onboarding is the beginning of churn or success, and Donna’s book takes you through the why and the how. A must-read with clear examples and resources to apply to your organization." (Emilia D’Anzica, founder of Growth Molecules)
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
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Performance
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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informative but dry
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
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The Zappos Experience
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
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What listeners say about Onboarding Matters
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alex Kerr
- 05-11-22
Good value, decent writing
definitely some value to be gained, but the writing is very repetitive and monotonous. some more detailed examples would've been appreciated as well.
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- Earle William
- 09-03-24
Nothing new
Slow to get started and then once it did it repeated the same things over and over. I think it referenced looking at her website 6 times in first 2 chapters.
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- Roger “Roge” Reger
- 03-07-24
Not great
Jargon packed fluff I didn’t value - very little tactical advice that goes beyond the surface so didn’t have anything actionable to apply
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