Radical Relevance
Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients
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Narrated by:
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Bill Cates
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By:
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Bill Cates
About this listen
Radical Relevance is filled with value proposition examples and unique branding case studies. It is your road map to growing your business in a crowded and noisy marketplace and about finding the bull's eye for your business.
You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients™.
Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects and to capture their attention and compel them to take action. Radical relevance is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time.
It is not a theory. It’s your path to exponential growth. Your radically relevant message will be irresistible to just the right prospects, compelling them to follow your recommendations, while simultaneously repelling those prospects who aren’t a perfect fit for your business.
It’s time to take a stand with your value! It’s time to get radically relevant! Be relevant or be ignored, be compelling or be forgotten!
©2019 Bill Cates (P)2019 Bill CatesListeners also enjoyed...
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
What listeners say about Radical Relevance
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- JANETTE MATUGAS
- 11-19-21
Very insightful!
Totally resonates to the needs of my real estate business. Lots of helpful and inspiring words.
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- San Diego Fish Guy
- 01-16-20
Another winner from Bill
I've been following Bill's methods for many years and this book is by far his most comprehensive. I've had it cued up in my car for just over a week now and keep finding new nuggets each listening session. Next stop the RR Tool Kit.
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- Dave Miles
- 05-15-21
A must read for business owners!
Bill has hit this one out of the park.
His message alone is great but my favorite was pulling in the wisdom of other contemporary thought leaders to both highlight and compliment his message.
I would HIGHLY recommend this book to anyone trying to clarify their message, make more sales, or really home in their marketing.
Kudos.
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- Calvin J Richard
- 03-29-20
Real, Raw, and Relevant!
A must read for any servant leader who wants to present a clear and concise message to their audience.
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- Osiola Henderson
- 02-15-20
On point, relevant and actionable information
Great book. I am happy someone recommended it and the tools he provides gave clarity.
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1 person found this helpful
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- Alan Berg
- 02-18-20
Another must-read a book
Bill Cates’ last book was the first audiobook I ever listened to twice. So, I knew that when his new book came out I would have to read it. It’s full of great information, delivered in an easy to understand, usable way. I’m now going to go back and listen to this again, for all of the tips that I missed the first time.
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- Mr. 456
- 09-12-20
Blog posts strung together are not a book
Read his first book and returned it, because outside of the referral statement (which you can find on youtube) it was mediocre at best. The author seems like a good guy trying to support a community, however, if you've read any book produced after 2010 in this genre, or read a blog, watched youtube, etc... You'll know or understand what's written here. The five star reviews lured me into giving him Cates another shot, however, this is a return and his titles will not be in my library. He contrasts and comments on Millers work, blog articles and constant does the name dropping, look how cool I am because I work with, am 'peers' with... If you're a fan than you may enjoy this, however, for the more savvy, pass, or get it with a credit.
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- LG
- 03-01-22
Book revie
This is a great book on branding. It’s missing the accompanying PDF. Add the accompanying PDF to get full marks.
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