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Beyond Referrals

How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

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Beyond Referrals

By: Bill Cates
Narrated by: Tracy Kinkead
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More introductions! More appointments! More clients!

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

Follow the simple processes provided in this book, and you'll never have to worry about getting more high-value clients.

©2013 William R. Cates (P)2013 William R. Cates Business Development & Entrepreneurship Career Success Customer Service Entrepreneurship Marketing Marketing & Sales New Business Enterprises Sales & Selling Small Business

Critic reviews

"Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" (Joe Jordan, Senior Vice President, MetLife)
" Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." (Bob Burg, coauthor of The Go-Giver and author of Endless Referrals)

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It's rare that I listen to a book that I want to read again, almost immediately, but there are so many nuggets in Beyond Referrals that I'm going to listen at least once more. Being a solo-preneur I wasn't sure there would be info for me, but there's something everyone, whether you work for a big company, or work for yourself. Bill Cates gives you the steps to turn your cold-calling into warm and hot leads. My favorite tip is "Don't keep me a secret", such a simple shift from asking directly for a referral. Get this book and turn up the heat on your referrals.

I need to read this again!

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I'd recommend this book for most any business owners, especially small businesses. it tends to be hard to ask for referrals but that's always the best kind of lead.

many great tips in this book, it's worth a listen.

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will definitely listen again and probably buy it in kindle form as well, since author gives useful action points and checklists in each chapter that are impossible to capture while listening in the car. A liitle repetative but not overly so. in fact i found my self rewinding quite a bit since i'd go off in thought about applying an idea presented and would then miss what followed. recomnended for small business owners and anyone in sales.

great ideas

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