
Talk Triggers
The Complete Guide to Creating Customers with Word-of-Mouth
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Narrated by:
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Jay Baer
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Daniel Lemin
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Ted Wright
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By:
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Jay Baer
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Daniel Lemin
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than one percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely audiobook that can be put into practice immediately, by any business.
The key to activating customer chatter is the realization that same is lame. Nobody says "Let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: The customers of these businesses simply must tell someone else.
Talk Triggers contains:
- Proprietary research into why and how customers talk
- More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses.
- The 4-5-6 learning system (the four requirements for a differentiator to be a talk trigger; the five types of talk triggers; and the six-step process for creating talk triggers).
- Surprises in the text that are (of course) word of mouth propellants.
Consumers are wired to discuss what is different and ignore what is average. Talk Triggers not only dares the listener to differentiate, it includes the precise formula for doing it.
Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable work about word of mouth. It's an audiobook that will create conversation about the power of conversation.
©2018 Jay Baer and Daniel Lemin (P)2018 Penguin AudioListeners also enjoyed...




















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description of the book Talk Triggers
I'll use this advice
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Great ideas and free tools
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Loved it live in London AND via audiobook too
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Can't Wait to Develop a Talk Trigger
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The narration of the audible book is excellent.
And if you discover this exceptional book isn’t what you were looking for, they’ll buy you a book of your choice! Now, how great is that?
PS: I’m keeping my book and I’m betting you will too.
Exceptional Delivery on Talk Triggers
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Great timeless, business and branding book!
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Solid Word of Mouth Marketing
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marvelous book
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Value Galore!
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I LOVED this book. I’m actually going to purchase the hard copy after listening to it because I need to really dive into some of these principles and ideas. I can’t wait to see where these excellent pointers takes our company.
Can’t wait to get started!
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