The 4:2 Formula
Getting Buyers off the Fence and into a Home
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Narrated by:
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Jeff Shore
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By:
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Jeff Shore
About this listen
Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you.
The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.
©2012 Jeff Shore (P)2012 Jeff ShoreListeners also enjoyed...
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What listeners say about The 4:2 Formula
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Dee Shepard
- 06-11-20
Logical and realistic.
This is one to read twice to break all the paradigms taught about real estate.
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- Amazon Customer
- 02-15-19
Must read/listen for home salespeople
Simple and concise. KISS. You can listen in a few hours and be implementing that same day.
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- Mary Barry
- 04-22-20
Sale more homes and have clients for life
Some times you need to be reminded of the basics. This is not about a hard sell this is about finding someone problem and as a sales person being able to fix their need. It's about the relationship you for as a sales person and the ICare calls. This is a solid reminder of how to sell with purpose and be proud of the job you do.
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- Rose
- 12-19-22
Excellent read!
I completely agree the sales process is too much about asking what questions. To be effective, we need to dig deeper. People are dying to be known, understood and heard… being a sales person who understands how to unlock a persons motivation is absolutely life changing. Becoming more effective in selling is possible… read this book, and practice over and over and over…
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- Vasherie
- 10-06-22
This Audiobook Reminds me of a Really Good Podcast
While on our 9 hour drive to Florida, I purchased it when the sun went down. I usually don't listen to audiobooks. I prefer to read it myself, but this audiobook felt like I was listening to a podcast. I appreciate it being narrated by the author; It really brought the book to life.
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- Anonymous User
- 06-20-18
A powerful book on communication
I loved the approach Jeff takes with this powerful communication approach. I believe that sales is not a thing that is done to a buyer but it is a service that is done with a buyer.
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- Márcio José Barcellos Mathias
- 11-07-22
Sensacional
Esse livro é dedicado aos corretores de imóveis, mas pode ser facilmente aplicado a qualquer segmento. A metodologia segue uma sequência lógica e bem estruturada. Impossível não conseguir bons resultados!
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- Jim Dague
- 01-02-24
Practical and USEFUL
Specific ideas and strategies delivered in a straight forward manner. Ex ellent content based on Human Nature
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- Amazon Customer
- 10-04-23
Needs more examples
Lots of good value in this book. I just wish it had more practical examples of how to utilize the information in the book. I understand that we need to say things in our own way but having more examples would have been helpful.
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