The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $15.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Seth Godin
About this listen
In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"
But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.
The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
©2005 by its respective authors: Tom Peters, Malcolm Gladwell, Guy Kawasaki, Randall Rothenberg, Jackie Huba, Promise Phelon, April Armstrong, Polly LaBarre, William Godin, Julie Anixter, Dean DeBiase, Red Maxwell, Alan Webber, Heath Row, Mark Cuban, Dave Balter, Lisa Gansky, Kevin Carroll, Robyn Waters, Carol Cone, Lynn Gordon, Marcia Hart, Tim Manners, Dan Pink, Jay Gouliard, Marc Benioff, Donna Sturgess, Amit Gupta, Jacqueline Novogratz, Robin Williams, Tom Kelley, Chris Meyer, and Seth Godin; 2005 Do You Zoom, Inc. (P)2005 Audible, Inc.Listeners also enjoyed...
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
The Dip
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 1 hr and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
-
-
Waste of time
- By EA on 08-04-07
By: Seth Godin
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Leap First
- Creating Work That Matters
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 6 mins
- Original Recording
-
Overall
-
Performance
-
Story
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
-
-
Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
-
The Icarus Deception
- How High Will You Fly?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
-
-
a good idea with a lot of bla bla
- By Oliver on 01-06-13
By: Seth Godin
-
Poke the Box
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
-
-
Highly Motivational
- By robert on 03-14-11
By: Seth Godin
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
The Dip
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 1 hr and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
-
-
Waste of time
- By EA on 08-04-07
By: Seth Godin
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Leap First
- Creating Work That Matters
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 6 mins
- Original Recording
-
Overall
-
Performance
-
Story
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
-
-
Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
-
The Icarus Deception
- How High Will You Fly?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
-
-
a good idea with a lot of bla bla
- By Oliver on 01-06-13
By: Seth Godin
-
Poke the Box
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
-
-
Highly Motivational
- By robert on 03-14-11
By: Seth Godin
-
Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
-
I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
-
-
It's not the content but the reader
- By Victor McCauley on 12-08-07
By: Seth Godin
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
-
-
!!!! Good !!!!! Should be a chapter, not book!!
- By Phillip on 06-25-12
By: Seth Godin
-
The Song of Significance
- A New Manifesto for Teams
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
-
-
scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
-
Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
-
Overall
-
Performance
-
Story
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
-
Out Dated
- By Kristin on 11-27-16
By: Seth Godin
-
Unleashing the Ideavirus
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 7 mins
- Abridged
-
Overall
-
Performance
-
Story
Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
-
-
Idea Virus
- By Paddy McCann on 03-31-05
By: Seth Godin
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
-
Saved my Life
- By Christine on 09-17-08
Editorial reviews
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.
Related to this topic
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
-
I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- By Myers on 07-28-18
By: Jason Jennings
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
-
10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
-
-
I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- By Myers on 07-28-18
By: Jason Jennings
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
-
10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
-
-
This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
-
Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
-
-
Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
-
-
Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
People who viewed this also viewed...
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
The Song of Significance
- A New Manifesto for Teams
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
-
-
scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
-
Leap First
- Creating Work That Matters
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 6 mins
- Original Recording
-
Overall
-
Performance
-
Story
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
-
-
Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
-
-
It's not the content but the reader
- By Victor McCauley on 12-08-07
By: Seth Godin
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
The Song of Significance
- A New Manifesto for Teams
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
-
-
scattered and often incorrect
- By Amazon Customer on 10-01-23
By: Seth Godin
-
Leap First
- Creating Work That Matters
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 6 mins
- Original Recording
-
Overall
-
Performance
-
Story
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
-
-
Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
-
-
It's not the content but the reader
- By Victor McCauley on 12-08-07
By: Seth Godin
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
-
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
What listeners say about The Big Moo
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Kenice
- 03-22-21
it's okay
I originally bought this audio book because I think it would be easy to get through,it was but somehow most of it end up becoming background noise and it was hard to pay attention.
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Dale Callahan
- 05-01-15
I am remarkable!
I love Seth Godin but wasn't sure what to expect from some of the other authors. I was very impressed with all of them! There are so many people doing remarkable things and I am glad I am one of them too!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Klaus-M Schremser
- 02-22-09
Purple Cow or big Moo?
Was my first book of Seth Godin, but this guy can be enthusiastic and motivating - I will buy more of his books.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Robin Spencer
- 08-01-16
Always something new
What made the experience of listening to The Big Moo the most enjoyable?
I have read the book twice and listened to the audio twice and every time hear completely new things.
What was one of the most memorable moments of The Big Moo?
Too many great stories to focus on just one.
Any additional comments?
One great theme throughout this book. If you're in business a must read.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Jules
- 08-11-15
Exceptional!
Easy listen. Practical and inspirational. I would recommend to anyone serious about building their business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Under God's Arrest
- 03-02-15
Totally resonates.
A great book! The author's passion bleeds through the narrative. This is the competitive edge.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Horace
- 06-01-06
Brilliant or Meditational, I’m not Sure
Some of Seth Gordon’s writing is brilliantly insightful. The death of the TV Industrial Complex is really poignant. Some of it boarder’s on cheer leading. I couldn’t decide which “The Big Moo” was. I suspect something in between.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
- Matt
- 08-28-09
Excellent
Just what you'd expect from Seth Godin: Beautifully written, beautifully read.
His style really lends itself to audio and as usual he has an engaging, powerful message.
Strongly recommended
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
- K Head
- 01-25-06
Interesting Read
The big moo is a collection of 33 short essays on creativity and remarkableness. Some are very short, others a few pages but each has some interesting thoughts. There are no recipes or step by step approaches outlined in the book, just interesting approaches and ideas about self-realization and moving forward.
A good book both from a personal development and a business growth standpoint. I enjoyed it enough to buy the hardcover for my colleagues.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
11 people found this helpful
-
Overall
- Evgeny
- 06-10-06
Be remarkable? This isn't.
I know Seth is hugely popular, but I was disappointed with this book even though I loved All Marketers Are Liars (good book, poor title). It felt like a series of single sentence, pop, 'edicts of wisdom' that were suppose to transform my world upon hearing them (it's a tough act to sound like God AND be as creditable). His intro floats lots of names, but he used surprisingly few quoted statements. I feel Alan G. Robinson's Corporate Creativity was much better at explaining how to discover purple cows (which Seth now says is not enough to be 'remarkable'???).
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
11 people found this helpful