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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrated by: Sean D'Souza
- Length: 4 hrs and 21 mins
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Publisher's summary
The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.
It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
Being pushy is unnecessary. It creates an unnatural situation.
Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.
It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.
It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Good Guidance!
- By Anonymous User on 10-31-24
By: Oren Klaff
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- By: Patricia Bright
- Narrated by: Patricia Bright
- Length: 5 hrs and 24 mins
- Unabridged
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From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.
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An absolutely amazing guide
- By Alisha Thompson on 05-01-19
By: Patricia Bright
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
What listeners say about The Brain Audit: Why Customers Buy (And Why They Don't)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Julie
- 02-02-17
Impactful. Memorable. Entertaining.
I'm not exactly sure how Sean was able to seamlessly blend extremely practical steps and advise while still keeping the tone fun and engaging, but he did and I appreciated it.
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- damyana
- 12-02-18
Great book, but the jingle was way too much.
Incredibly valuable info, and well presented. Practical, well planned, with good examples. The jingle, was, however, mind-numbing.
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3 people found this helpful
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- Stephen
- 11-03-15
right on the money
not a great title but if you sell anything you want to read /listen to this book. insight-filled and very detailed
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1 person found this helpful
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- Qamar Zaman
- 01-06-19
Excellent Book and Audio
I specialize in SEO for lawyers. This was a great help for my lawyer SEO and website design services.
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- Clive Smit
- 01-21-17
One stop copy writing shop
This is the best book on copy writing that I have come across. It's logical and easy to apply. This is the book I recommend to my friends and clients when they want to learn copy writing and marketing skills.
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- Vincent
- 11-29-15
Remarkable and original approach
When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.
As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.
A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.
However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.
This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.
Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.
The author's style might not be everyone's cup of tea, but those that do will love his originality.
I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.
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2 people found this helpful
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- irondori
- 06-23-16
Game changer!
Exceptional information. Easy to understand because it's so clearly explained. Good examples. Slightly repetitive, but primarily due to reviewing past points to establish context. Interesting and enjoyable. Great food for thought for any small/smaller business and a must read for someone going into business.
Required reading for any entrepreneur!
I loved his reading but the transition sounds were annoying.
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- Invento
- 03-14-18
Great audio book
Great book with the proper amount of repetition needed while driving. Had a few sales moments but hey this is a marketing book, light in that context.
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- T. Finn
- 10-08-17
Valuable layout and tactics
Well done and useful, finished it in 1 week of listening. Good overall content and information
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- Patrick
- 12-07-16
outstanding
a short but powerfully useful book that had me nodding my head and thinking of how many changes I needed to make to my website and other advertising material.
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