Pattern Breakers
Why Some Start-Ups Change the Future
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Narrated by:
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Mike Maples Jr
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Peter Ziebelman
About this listen
Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product.
The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right.
Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.
Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Mike Maples, Jr and Peter Ziebelman (P)2024 PublicAffairsListeners also enjoyed...
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
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- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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The Price We Pay
- What Broke American Health Care - and How to Fix It
- By: Marty Makary MD
- Narrated by: Marty Makary MD
- Length: 9 hrs and 29 mins
- Unabridged
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One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
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Very important book!
- By Wayne on 05-17-21
By: Marty Makary MD
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What listeners say about Pattern Breakers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 07-12-24
Anyone in venture or building a high growth startup should read this
Wish I would have had this book when I built my first company. Now being able to apply and reflect these insights to the new company we’re building is an incredible advantage. I want to get this book for all my network.
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- Calisurf
- 12-21-24
I’ve read 100s of books, this is top 5 all time
Pattern Breakers by is nothing short of revolutionary. As someone who has read hundreds of business books, it’s rare to come across one that feels truly unique. Many business books offer variations on familiar themes, but Pattern Breakers stands out as a bold and eye-opening guide to challenging the status quo.
I’m the Executive Director of High School Hustle, a nonprofit dedicated to teaching high school students how to start and scale simple hustles into successful ventures. We’ve faced significant resistance for operating like a for-profit organization within the nonprofit framework—while, of course, adhering to all 501(c)(3) regulations. This book has been a game-changer in helping us break through that resistance and scale our organization by 20x this year.
Initially, I was skeptical when my co-founder recommended this book. He’d been implementing its principles with infectious enthusiasm, but I resisted. However, as I dove in, I realized the wisdom of its approach. Pattern Breakers challenges the norm of simply “fitting in” and pushes for a results-driven, innovative mindset. It resonated deeply with our mission to empower students—not with theory, but with actionable tools to make money fast.
Our approach has been to combine microfunding, mentorship, and a no-nonsense 10-step playbook for launching practical hustles. From lawn mowing to mobile car detailing, we focus on creating real-world success over traditional theoretical exercises. This book affirmed our vision and gave us the confidence to engage top business leaders and venture capitalists in our community who share our belief in the power of entrepreneurial grit.
Breaking patterns is not easy, and the book captures the emotional and psychological toll of going against the grain. It gave us clarity and courage to persevere despite criticism from those who think nonprofits should stick to traditional models. The strategies and mindset shifts presented in this book are indispensable for anyone leading in an unconventional space.
If you’re tired of business as usual and ready to challenge deeply ingrained norms to achieve something extraordinary, this is the book for you. It’s practical, inspiring, and transformative—easily one of the most impactful reads in my career. Highly recommend!
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- Karin Hibma
- 07-19-24
“What’s luck got to do with it?”
“We are all fooled by randomness in one way or another.” What may seem randomness, can become insight magic.
From the opening lines, this awesome book takes start-up founder newbies and seasoned explorers through what folklorists call a series of "wonder-tales". It's filled with adventure and discovery of breakthroughs past, present, future and timeless, and is a fabulous journey into formerly uncharted futures, mapping how the outliers got there, exploring the powerful forces that can, and do, change our lives, and drawing out the legends.
“Breakthroughs require pattern breaking. Pattern-breaking founders create something that breaks the mold. Their pattern-breaking ideas boldly challenge us to depart from current habits. Many of us consider these pattern-breaking ideas impossible or unthinkable–at first. Ironically, the experts we respect most are often the least able to see the potential for a break from the past. Often it is the outsider, unburdened by the past, who becomes the pattern-breaking person behind a pattern-breaking idea.
Consider the breakthrough of human flight. …” Take off with Pattern Breakers, Why Some Start-ups Change the Future, by Mike Maples, Jr and Peter Ziebelman. A wonder-tale for the listener, read by both Mike & Peter in this excellent Audible version.
And find Mike on multiple podcasts, every one a great listen with more insights for outliers and future explorations. And join the conversations,
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- Anonymous User
- 07-26-24
Distilled experience and actionable frameworks
m2jr has had a front row seat for a lot of the biggest startup successes of the last ~15 years, and this book is his attempt to articulate the shared decisions and traits of their early founding teams that led to their success.
One thing which I like is that in contrast with some startup books which tend to put these great founders on a pedestal and wax poetic about their great intrinsic qualities, most of the principles in this book are things that most people can apply if they are willing to put in the blood, sweat and tears.
I would recommend this book to anyone embarking on an entrepreneurial journey or who just wants to better understand how great innovations are made.
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- Soleio
- 10-23-24
Equal parts practical and insightful
So much to like about this book: novel, practical frameworks. Entertaining and insightful stories. A personal perspective on luck and success. And in particular, a great way for any reader to understand why a small set of entrepreneurs and companies break out and transform the world for better. Historians will one day look to this book to understand modern entrepreneurship. Highly recommend it.
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- Amazon Customer
- 12-14-24
Astonishing Insights
Hands down the best advice for creating breakthrough innovations and transformative startups. If you’re considering launching a venture. LISTEN TO THIS FIRST!!
My profound appreciation to the authors for this amazing book.
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- Anonymous User
- 07-28-24
Living in the Future
Thanks, Mike and Pete for writing this book. over the years, your frameworks have helped me get better at Minecraft, so I am, indeed, grateful that you all took the time to further reflect on the frameworks, the stories, and all of the warnings you’ve accumulated by the larger retros you’ve done and looking at deals, and what patterns connect to those pattern breakers who are creating the future. I put this in the must read category.
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- Rob
- 08-27-24
EXCELLENT!
Finally, a book on the qualitative “art” of working in VC, not just crunching numbers and reviewing metrics.
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- Todd Crannell
- 08-08-24
The Leading Book on Startup Advice!
MY BACKGROUND
If I had to guess, this book was definitely written for someone like me. I am a passionate startup founder pursuing a startup idea that I care deeply about. To lots of people, this is a good thing. However, my friends and family members ‘roll their eyes’ when they hear about my career choice. In fact, they think I am crazy! From their perspective, they can’t believe the financial sacrifices I have made to pursue this business idea, which could easily fail in their opinion.
What exactly are they referring to?
My startup is in the early stages of its life. As a result, it’s not yet profitable. Therefore, to cover my living expenses, I drive for DoorDash and Uber Eats at night. In other words, I deliver Taco Bell, Burger King, and McDonald’s for about $7 per delivery. Of course, there's nothing wrong with being a DoorDash or Uber Eats driver, but it’s an unusual job for someone with my background. I have two college degrees. Plus, I was lucky enough to attend two excellent institutions. For example, I relocated from America to England to do my graduate studies at Oxford University. Not surprisingly, nearly all of my Oxford classmates earn at least $125,000 more annually than I do. They work for some of the best Fortune 500 companies in the world!
Now, to answer the million-dollar question: Why do I prefer a gig economy job over a traditional job?
For some reason, I do my best thinking and analytical work in the morning, before I eat my first big meal of the day. So naturally, I want to work on my startup in the morning, when I am at peak efficiency! Working as a food delivery driver at night allows me to maintain this schedule every day of the week, which is fantastic! On the other hand, if I had a traditional job, this would only be possible on two days of the week (Saturday and Sunday). Therefore, that is why I have voluntarily taken a six-figure pay cut. This makes complete sense to me, but my friends and family see it differently.
(FYI - You might wonder why I don’t simply quit the gig economy work and raise a pre-seed round from angel investors instead. The reason is simple: I don’t live in a tech hub like Silicon Valley. Unfortunately, I’m in a small Florida town with far more elder care homes than restaurants, and cold emails to startup investors rarely get a reply. For example, I have never talked to an investor before, despite emailing over 100 of them.)
HERE’S WHY YOU SHOULD “DEFINITELY” BUY THE PATTERN BREAKERS BOOK
While I’m delivering food for about five hours each day, I use Bluetooth to stream startup content from my smartphone to my car’s speakers. This way, I can listen to podcasts, YouTube videos, and audiobooks about the startup world while driving. By doing this, I’m transforming my gig economy job into a valuable learning experience, using this time to enhance my knowledge and improve my startup’s chances of success.
So, how is my choice of car audio content relevant to this book review?
Over the past 1.5 years, I’ve listened to approximately 2,500 hours of startup content and heard advice from around 300 startup investors and founders. As a result, I’ve naturally developed a keen sense of who offers the best startup advice online.
(FYI - In case you're not aware, the Pattern Breakers book is co-authored by the renowned startup investor Mike Maples Jr. I’ve listened to approximately 50 podcasts and YouTube videos featuring Mike’s startup advice, so I am very familiar with it.)
Now, in terms of the obvious question for this book review, how does Mike Maples Jr. perform? In other words, how does his startup advice compare to that of other experts in the field?
When it comes to startup advice for founders in the earliest stage of their journey - known as the zero-to-one phase - Mike is clearly number one! His advice is far superior to that of his competitors. To put it in visual terms, imagine Michael Jordan dominating the basketball court or the sprinter Usain Bolt effortlessly breaking another world record. That’s the level of expertise Mike has in this area (the zero-to-one phase).
(FYI - If you're not familiar with startup terminology, zero-to-one describes the initial stage of a startup, where the main goal is to build a product that customers genuinely love. This is goal number one, by far.)
Now, what makes Mike’s advice stand out? With so many intelligent voices in the startup world, how does Mike manage to outperform everybody in giving zero-to-one advice to the startup community?
Compared to 99.9 percent of people, Mike is a true seeker of knowledge. When I listen to his startup advice, he reminds me of a scientist that is devoted to uncovering the truth. Accuracy is his top priority. For instance, Mike is quick to admit when he's been wrong about X, Y, or Z due to new evidence and is willing to adjust his views accordingly.
On the other hand, most people are influenced by ego and find it difficult to let go of their established beliefs, even when faced with clear evidence to the contrary. It's human nature to cling to previously stated beliefs. Mike, however, combines almost 20 years of startup investing experience with a genuine commitment to discovering the truth. This unique mix of extensive experience and dedication to accuracy makes Mike’s startup advice world-class.
In conclusion, whether you are a startup founder or a startup investor, you should definitely get a copy of Pattern Breakers. It is a must-read! You will learn a ton of useful information. As no surprise, I purchased the audiobook version on the day it was released, and I listened to the entire book within two days while delivering food for Door Dash and Uber Eats. Plus, I have listened to my favorite chapters multiple times. The book is outstanding!
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- Diane St. James
- 08-05-24
Full of insight and examples
Thanks for reinforcing to the disruptors that their nonconsensus and disagreement is courageous and not foolish.
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