The Filter Bubble
What the Internet Is Hiding from You
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Narrated by:
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Kirby Heyborne
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By:
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Eli Pariser
About this listen
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society - and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes, a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend and shows how we can - and must - change course.
©2011 Eli Pariser (P)2011 TantorListeners also enjoyed...
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Performance
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Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- By: Luke Dormehl
- Narrated by: Gus Brown
- Length: 8 hrs and 12 mins
- Unabridged
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Overall
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Performance
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
- By Gary on 03-24-17
By: Luke Dormehl
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Performance
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Story
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Performance
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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Twitter and Tear Gas
- The Power and Fragility of Networked Protest
- By: Zeynep Tufekci
- Narrated by: Carly Robins
- Length: 13 hrs and 55 mins
- Unabridged
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Overall
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Performance
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Story
An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.
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Insightful but frustrating
- By James on 03-11-18
By: Zeynep Tufekci
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Shallow insights with a strong Leftist Bias
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First few chapters were good. The rest was bashing all right wing politics.
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It is not consistant, so it is frustrating.
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What listeners say about The Filter Bubble
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- RC Davis
- 12-31-20
Illuminating primer onthe power weilded by BigTech
A worthwhile read for anyone who regularly uses modern internet tools and services. This book shows just how much we truly are the product as tech companies mine, slice and dice our data in order to target advertising and our thoughts themselves. It is an interesting tradeoff that we should all actively consider as we enjoy these "free" utilities.
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- jerry
- 12-19-11
Well Worth a Listen
Would you listen to The Filter Bubble again? Why?
This was one of those books you end up talking about with everyone you know. This should be mandatory reading for everyone who uses the Internet.
What other book might you compare The Filter Bubble to and why?
The Shallows
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1 person found this helpful
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- Joel
- 10-07-17
must read.
everyone should read or listen to this one. these seven words are completely useless filler.
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- R. Hornung
- 12-20-11
A Horror Story for all.
What made the experience of listening to The Filter Bubble the most enjoyable?
Perhaps enjoyable is not the word so much as shocking but the material was well researched and therefore was hard to pause for any length of time. Even as a bit of a geek, there was much information that surprised me. The extent of internet information collection and usage as described in this story scares me more than a nuclear warhead in Iran! It even makes me worry more about the next generation and how little it would take for the wrong people to get their hands on the power of this information for bad purposes. The suggestions for solutions seem lame and difficult to assure.
What did you like about the performance? What did you dislike?
In my opinion, there are very few performers who can read these non-fiction titles super effectively. The average reader tends to sound less than excited or perhaps the rehearsal time is shortened which leads to gentle ennui.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Even without paranoia, this book can make the world scary.
Any additional comments?
I enjoyed learning all that was in this book as well as the potential solutions. It is another book that I feel should be mandatory reading at some level in the educational system.
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1 person found this helpful
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- Joseph
- 02-02-17
How you unwittingly manipulate your experience.
The narrator speaks a little slow at 1x speed, and he doesn't convey much emotion in his performance (Although that could be intentional, and isn't necessarily a bad thing). Listening to this should be required before you begin using the modern internet.
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- Paul
- 12-12-11
Problem Well Presented
Eli presents the problem of the Filter Bubble and how it affects many if not all aspects of our lives and how the future will be changed due to our current filters. However he doesn't seem to spend as much time solving the problem. That is left up to the reader/listener.
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- Jeanine
- 12-11-11
If you're concerned about your privacy...
you need to read or listen to this book. No matter your political persuasion (Eli Parser is associated with MoveOn), you owe it to yourself to find out what the internet (and the large information gatherers) are hiding from you and how you can protect yourself. The concept of personalizing our information and eventually using it to control the behavior of people without their knowledge is very frightening. To think that companies and governments will NOT use it to their advantage is extremely naive. To deny the possibility is to bury your head in the sand. The technology is out there already...this is not science fiction...and it's not going away unless we all take action to protect the little privacy that we still have.
The content of this book is spot on and the reader does an excellent job with the material. I'm giving it the highest ratings and I'll not only recommend to my friends and acquaintances, I'll give copies every chance I get.
Good job, Eli and Kirby! Good job Audible for making it available!
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6 people found this helpful
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- Holly D.
- 05-08-16
articulate & accurate
must read for anyone in the data analysis or cybersecurity fields. Well researched, philosophical and practical, an impressive book with a nuanced message.
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2 people found this helpful
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Overall
- cemkur
- 06-24-11
Excellent
This is a must have book. It examines and details the inner workings of social media, commercial sites, search engines, etc. and their upcoming (or already existing) negative impact on as wells as take over of our societies.
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3 people found this helpful
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- Ruth Bermudez
- 05-03-15
Informative and very interesting
We've all heard the expression, if your getting something for free then you aren't the customer, you're product. This book was well written and kept me interested from beginning to end. I highly recommend it!
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1 person found this helpful