
Everything Is Obvious
*Once You Know the Answer
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Narrated by:
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Duncan J. Watts
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By:
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Duncan J. Watts
About this listen
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social-networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life - explanation that seem obvious once we know the answer - are less useful than they seem.
Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult, even for experienced professionals.
Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present - an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2011 Duncan J. Watts (P)2011 Random House AudioListeners also enjoyed...
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Critic reviews
"Every once in a while, a book comes along that forces us to re-examine what we know and how we know it. This is one of those books. And while it is not always pleasurable to realize the many ways in which we are wrong, it is useful to figure out the cases where our intuitions fail us." (Dan Ariely, James B. Duke Professor of Behavioral Economics at Duke University, and New York Times best-selling author of Predictably Irrational)
“A deep and insightful book that is a joy to read. There are new ideas on every page, and none of them is obvious!” (Daniel Gilbert, Professor of Psychology at Harvard University and author of Stumbling on Happiness)
"A brilliant account of why, for every hard question, there’s a common sense answer that’s simple, seductive, and spectacularly wrong. If you are suspicious of pop sociology, rogue economics, and didactic history - or, more importantly, if you aren’t! - Everything Is Obvious is necessary reading. It will literally change the way you think." (Eric Klinenberg, Professor of Sociology. New York University)
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Covid-19 has changed our habits whether we like to admit it or not. We've become more distracted than ever, which is impacting every aspect of our lives. In this updated and expanded version of The Road to Better Habits, you’ll learn how to transform your habits in a simple way. Ultimately, where you are in your life is a result of your habits. The American historian and philosopher, Will Durant, said it best: "We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
By: Darius Foroux
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The Power of Flexing
- How to Use Small Daily Experiments to Create Big Life-Changing Growth
- By: Susan J. Ashford
- Narrated by: Megan Tusing
- Length: 8 hrs and 55 mins
- Unabridged
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Addressing diverse issues depends on improving your soft skills - such as time management, team-building, communication and listening, creative-thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford has the solution. In this timely book, she introduces Flexing - a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding valuable takeaways that ensure growth.
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Flexing changed everything
- By H. Hendricks on 03-18-22
By: Susan J. Ashford
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How Do We Know Ourselves?
- Curiosities and Marvels of the Human Mind
- By: David G. Myers
- Narrated by: Adam Barr
- Length: 5 hrs and 12 mins
- Unabridged
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How Do We Know Ourselves? is a compendium of the most wondrous verities that Myers has found: a thought-provoking audiobook about psychological science’s insights into our everyday lives. His astute observations and sharp-witted wisdom enable audiences to think smarter and live happier.
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Author’s politics drive examples
- By Mark A. Bucknam on 12-26-22
By: David G. Myers
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Master Your Thinking
- A Practical Guide to Align Yourself with Reality and Achieve Tangible Results in the Real World (Mastery Series)
- By: Thibaut Meurisse
- Narrated by: Joshua Alexander
- Length: 3 hrs and 56 mins
- Unabridged
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Does reality fail to meet your expectations? Do you fall short of your goals over and over again? Do you feel overwhelmed, unsure what the best course of action to follow next? If so, Master Your Thinking is for you. Author and coach, Thibaut Meurisse, wants you to think smarter so that you can take better actions and reach your goals faster. In his latest book, you’ll learn a step-by-step method to think more effectively so that you can develop reliable strategies and finally achieve tangible results.
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Great Read!!!!
- By Amazon Customer on 03-07-25
By: Thibaut Meurisse
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Become Who You Were Meant to Be
- A Devotional for Fulfilling Your Purpose and Maximizing Your Potential
- By: Myles Munroe
- Narrated by: Virtual Voice
- Length: 3 hrs and 19 mins
- Unabridged
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It’s Time to Unlock Your Potential and Discover Your Destiny! Do you long to make a difference with your life, only to find yourself burned out by unfulfilling work? Have setbacks, failures, and criticism stolen your joy and left you questioning your worth and purpose? The truth that the enemy doesn’t want you to know is that you were created with a purpose and destiny. And not just any purpose or destiny—a world-changing, history-making role only YOU can fill! Known for activating potential and igniting purpose in those he ministered to, internationally beloved pastor Dr. Myles ...
By: Myles Munroe
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Chasing Excellence: A Story About Building the World's Fittest Athletes
- By: Ben Bergeron
- Narrated by: Ben Bergeron
- Length: 3 hrs and 58 mins
- Unabridged
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CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.
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Great if you love crossfit, good if you don't
- By Will Sanderson on 08-06-18
By: Ben Bergeron
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The Power of Writing It Down
- A Simple Habit to Unlock Your Brain and Reimagine Your Life
- By: Allison Fallon
- Narrated by: Allison Fallon
- Length: 5 hrs and 59 mins
- Unabridged
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For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.
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Er...
- By Sarah on 01-18-21
By: Allison Fallon
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My Morning Routine
- How Successful People Start Every Day Inspired
- By: Benjamin Spall, Michael Xander
- Narrated by: Will Damron, Kaleo Griffith, Dominic Hoffman, and others
- Length: 6 hrs and 41 mins
- Unabridged
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Part instruction manual, part someone else's diary, My Morning Routine features interviews with 64 of today's most successful people - including three-time Olympic gold medalist Rebecca Soni, Twitter cofounder Biz Stone, and General Stanley McChrystal - and offers advice on creating a routine of your own. Some routines are all about early morning exercise and spartan living; others are more leisurely and self-indulgent. What they have in common is they don't feel like a chore. Once you land on the right routine, you'll look forward to waking up.
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Interesting Insights
- By Maria G. on 05-23-18
By: Benjamin Spall, and others
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Don't Trust Your Gut
- Using Data to Get What You Really Want in Life
- By: Seth Stephens-Davidowitz
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 10 mins
- Unabridged
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Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.
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My Gut was right!
- By Crush60 on 06-06-22
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The Upside of Uncertainty
- A Guide to Finding Possibility in the Unknown
- By: Nathan Furr, Susannah Harmon Furr
- Narrated by: Dina Pearlman
- Length: 11 hrs and 13 mins
- Unabridged
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In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.
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Real World Usable Advice
- By Nathan & Kira Huggins on 02-23-24
By: Nathan Furr, and others
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Everything Happens for a Reason
- Finding the True Meaning of the Events in Our Lives
- By: Mira Kirshenbaum
- Narrated by: Kitty Hendrix
- Length: 6 hrs and 19 mins
- Unabridged
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In each of our lives we are faced with events that seem inexplicable, unjust, even cruel - events that can shatter our perception of the world, our understanding of ourselves, and our faith in a higher power. Friends and family members often offer comfort with "Everything happens for a reason" - a simple, common phrase with an unbearably elusive meaning. In Everything Happens for a Reason, psychotherapist Mira Kirshenbaum helps us understand the principles behind this frequently used phrase and provides us with tools to grasp its true meaning.
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Excellent!!!! Listened to it 3X
- By TTR on 06-19-24
By: Mira Kirshenbaum
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Becoming a Healing Presence
- By: Albert S. Rossi PhD
- Narrated by: Albert S. Rossi
- Length: 3 hrs and 55 mins
- Unabridged
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In order to become a healing presence for others, we must first be healed ourselves through an active relationship with the great healer, Christ. Drawing on the teachings of the fathers and saints of the church, Dr. Rossi gently points the way toward deepening our love for God and for each other so that others may experience Christ through us.
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Put your oxygen mask on first!
- By Mina Awad on 11-27-19
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The Confident Woman
- Start Today Living Boldly and Without Fear
- By: Joyce Meyer
- Narrated by: Pat Lentz, Joyce Meyer
- Length: 5 hrs and 38 mins
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The Confident Woman is the culmination of a three-part message Joyce has constructed, drawing from her decades of experience interacting with and ministering to women. It is also the result of her personal journey from abuse and defeat to a confidence through which she is realizing her full potential.
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A Must Read
- By Lidia on 05-07-07
By: Joyce Meyer
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The Leader Habit
- Master the Skills You Need to Lead - in Just Minutes a Day
- By: Martin Lanik
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 59 mins
- Unabridged
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In leadership as in life, only practice makes perfect. Habits are powerful. They can lock us into negative behaviors (like snacking and smoking) or train us to act automatically in ways that benefit us (such as putting on a seat belt). Routines quietly undergird large portions of what we do and how we function. Habit formation can speed success in the workplace as well - even in complex areas like leadership. The Leader Habit spotlights 22 essential leadership abilities, breaking them down into a series of small, learnable behaviors.
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well organized
- By Eniw Trop on 08-21-18
By: Martin Lanik
His insights are very thought provoking. He points out that many aspects of sociological studies that are generally not considered. For instance, we have a way of explaining history after we already know the outcome. Was the surge in Iraq really responsible for turning around that conflict or was it some combination of other factors such as rebuidling infrastructure, training new police, training new Iraqi military, more experienced government etc. There's really no way to tell because we can't run an 'experiment' to see what would happen if there was no surge...
Sociologist often fall upon what they term common sense explanations....but these explanations only work well when you already know the answer.
This is a great addition to the series Outliers and Predictably Irrational. I look forward to the contributions of his approach into important social issues.
I would have given it 5 stars, but I found it unfortunate that he often did not credit some of the work he cited. I understand that this is not a scientific paper but some of the more important and lengthy examples he cites should have been credited.
Thought provoking
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Brilliant and Self-Read
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Great take on anthropology and why humans do what they do and think what they think. Great book to get you thinking.
Its obvious
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Read Duncan Watts, read Douglas Hubbard, then go out and change the world!
Listen to this book and rethink everything!
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We're not as smart as we think we are
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For too long, the economists, psychologists, historians and evolutionary psychologists have owned the popular non-fiction category. No longer. Sociology is back!
And what a sociologist. Check out the Wikipedia entry on the author:
"Duncan J. Watts (born 1971) is an Australian researcher and a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. He is also an external faculty member of the Santa Fe Institute and a former professor of sociology at Columbia University, where he headed the Collective Dynamics Group."
Or his list of publications from his Yahoo Research page - (which brings up 1,734 results).
The dude is barely 40.
Now I'm biased to be psyched about a great popular non-fiction book written by a sociologist, as I am a (somewhat lapsed) member of this tribe. For a while now, it seems as if the evolutionary psychologists, the biologists, the behavioral economists, and economic historians have been debating, discussing and writing about the most interesting ideas, theories and trends.
Sure, we have Sudhir Venkatesh (Gang Leader for a Day: A Rogue Sociologist Takes to the Streets) but nobody like Dan Ariely, Richard Florida, Steven Levitt, Tyler Cowen, Simon Schama, Niall Ferguson, Leonard Mlodinow, Sam Gosling, Steven Pinker, Ian Ayres, or Daniel Gilbert. (Wow…all males in this list - taken from my Audible list of academics who have written popular books that I really liked. Not sure if I like what this says about my own lack of diversity in what I read).
The big idea underpinning "Everything is Obvious" is that the massive amounts of data created by Web 2.0 search, networking and communications platforms such as Twitter, Facebook, Facebook and Yahoo gives social scientists the tools to test the relationship between individual and group preferences, actions and beliefs. According to Watts, sociology is due for a renaissance, as the Web can be utilized as a tool to run social experiments that were previously not possible with traditional survey techniques.
Watts has run a number of these experiments, which have the common theme of calling into question commonly held beliefs about the origins and catalysts for a range of trends and outcomes. For instance, Watts takes on Malcolm Gladwell's conclusions in The Tipping Point that a small group of "influentials" can start and drive consumer trends.
Every Sociology 101 course (a class I've taught more times than I care to remember) should assign "Everything is Obvious". Watts provides a nice synthesis of the main tenets of sociology (from Durkheim to Parsons), moving fluently between the worlds of sociological theory, technology, and popular culture. We might find that the number of sociology majors will increase if we let this book lose in our courses.
What other companies have a resident sociologist? My respect for Yahoo has dramatically increased.
Yes Sociology
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Great book
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Very powerful, great stories, easy to listen
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After college, I listened to The Tipping Point because of its hype, and I always seemed to think something was missing; perhaps something rubbed me the wrong way about the narrative. Duncan Watts illustrates precisely what Malcolm Gladwell’s book was missing and describes the key points behind his faux conclusions.
Watts dives into the social side of reasoning and shows that life is far more inconclusive than economists or physicists would like to think they are. He goes through some of his studies that churn the mind the same way Freakonomics does. It is a definite read and a great work of insight to both business students and professionals who hate when people say “x business came to a ‘tipping point’ and became successful.”
The best book since Freakonomics
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Common Sense Isn't Enough
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