The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
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Narrated by:
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Nick Chaiman
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By:
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Michael Mogill
About this listen
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services.
In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, but you'll also learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.
©2018 Michael Mogill (P)2018 Michael MogillListeners also enjoyed...
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
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The Referral Engine
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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Dotcom Secrets
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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Reality Check
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
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- Narrated by: Sean Pratt
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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If you are an attorney who wants to successfully litigate a personal injury case (or any type of case), learn world-class tactics, and obtain the best results for your clients, this step-by-step book is for you! "I thought that I had learned pretty much all that Andrew had to say about litigating a personal injury case; boy was I wrong! This book is packed full of useful information, and not just for personal injury attorneys. It is a great primer for preparing for any type of litigation, civil and even criminal." – Amazon Review "This is a great reference manual to have on hand. It is ...
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Great tips on pi lawyering
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The Legal Marketing Fastlane: Your Roadmap to Generating Real Leads in 72 Hours or Less, Even If You're Small
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You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client "vending machine" that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend!
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Useful and quick
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What listeners say about The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 08-03-20
great book
Outstanding read. Helped understand how to market my brand and think like a business owner.
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- Caleb
- 01-12-23
Only read if you are ready to do something
Truth be told - I usually don’t write reviews. But this book is solid. So much is changing in the legal industry and attorneys can either adapt with the times or perish. Plus it can be hard out there as a small firm trying to really do good for your community.
We all know how valuable it can be to have some one who knows the law be with your during your legal battles. It is just as valuable to have someone with you to help you run an effect business and marketing strategy. So attorneys can get back to what they do best & be incredible lawyers.
But if you are not ready to make a change & do good for your community then don’t start this book
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- Robsquad
- 07-15-19
Great listen!
Michael knows his stuff and can really help you take your business to the next level. Great listen and plan to listen many more times!
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- MaryAnn Heifner
- 02-27-20
phenomenal
For those who apply the gems within this book... it will change the game for your firm in a big way
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- ally
- 03-12-19
Strategies for attorneys
The success that Michael Mogill and his company, Crisp Video, have achieved in the legal marketing industry in just a few short years is nothing short of amazing. The Game Changing Attorney is a great read for any attorney who wants to step up their game. Michael outlines strategies for attorneys that will help their marketing efforts in an easy to listen to style.
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- Gbenga Ogunjimi
- 12-08-21
Insightful!
Michael made a compelling case on the power of video storytelling not just law firms but any business. It shows you how your story is your company's superpower and differentiator.
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- Brianna Hervey
- 01-13-23
Great!!
Definitely a great book. Truly enjoyed! Very informative and full of great advice! Highly recommend.
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- DTM
- 12-15-19
Great insight into what not to do
It is good to know what you should not do with video marketing. I was grateful to learn how the wrong kind of video can hurt you.
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1 person found this helpful
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- marianna jablonski
- 10-19-20
Perfect for ANY Attorney Who Wants to STAND OUT!
Reading this book and putting its tools into practice will undoubtedly set you and your law firm at the top of your target client's mind in your market. The author puts forth thorough, evidence-backed strategies that may seem somewhat common sense, however when executed correctly and in conjunction with all his recommendations, it is easy to see why those who follow this guide have unbounded success. Each of the components in this book is delivered with real-life examples that support and foster exactly why they are independently important to a law firm's marketing message and crucial for attorneys and law firms who are looking to stand out above the rest as the obvious choice in their market. Regardless of the type of law practiced, these strategies will get you ahead of your competition.
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- Jennifer
- 03-14-19
The Permanent Voice on Your Shoulder
Michael Mogill tells the truth about legal marketing. News flash - it's not what you'll hear from a Bar Association or the old guard of your local area. Attorneys are taught nothing about marketing in law school. Even in practice, senior attorneys have little time to teach the associates or junior partners how to build their own book of business. Make no mistake, you can be the best, most proficient, and certified attorney in any specialty you choose. If no one knows about you though, you'll be wondering how to put food on your table. The marketplace is swamped with businesses attempting to get your attention. How can you compete?
In this book, Michael tells you how much of an advantage you have with the Internet. There is no panacea. With the right strategy that is planned out before it begins, any attorney can take on the established practitioners - and win. Yes, the focus of this book will be on the use of video in your marketing plan. Video is just one part of the entire marketing package. After listening to this book, you will have a game plan on how to build your firm through proven marketing strategies that work for any practice area.
I've been using these strategies at my firm for the past year that I've been working with Michael. Our growth has skyrocketed. Our average case value has increased by 5x-10x depending on the practice area. We are continuing to grow.
Success is not a zero sum game. Attorneys know that most of the market is actually underserved with respect to legal assistance. Break out of the mold, be bold, and start listening to this book. Your bottom line will thank you.
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1 person found this helpful