The Irresistible Offer Audiobook By Mark Joyner cover art

The Irresistible Offer

How to Sell Your Product or Service in Three Seconds or Less

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The Irresistible Offer

By: Mark Joyner
Narrated by: Mark Joyner
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp Marketing Marketing & Sales Sales & Selling Business

Critic reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
Practical Implementation • Conversational Narration • Clear Concept • Applicable Exercises • Effective Marketing Advice
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If your trying to figure out is this worth your time and investment don’t you dare hesitate. Very simple book to understand; as well as might be the top 3-5 marketing and sales book EVER!!

The principals will never get old!!

Don’t Resist

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Read and heard many books on marketing. Mark does a great job in laying out what you need to do to accomplish conveying your irresistible offer to others. Well worth the listen.

Great info for anyone involved with marketing!

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There are some dates references that have become laughable, but it is still an excellent book.

Some dated references

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I cannot wait to download the 3rd and 4th book. Great voice manipulation. Team Lola.

I am hooked

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What an amazing audio book. Like everything else in life it's important to apply what I have learned from listening to the audio book.

Fantastic Audiboom

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A few pieces that didn’t stand the test of time, but still worth a listen on 1.7x from the perspective of 20 years ago

Still decent, 20 years later

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The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.

One great ideea

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A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.

Clear, concise, good examples!

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i have followed Mark for years and use his advice. This book is very practical and easy to follow. I like that he narrates the book in a conversational manner. I will continue to use the 3 seconds or less in my projects

A True Leader in Business

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This book has framed a great offer approach with clear implementation through stories and applicable exercises.

Worth The Investment

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