The Irresistible Offer
How to Sell Your Product or Service in Three Seconds or Less
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Narrated by:
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Mark Joyner
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By:
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Mark Joyner
About this listen
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media CorpListeners also enjoyed...
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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The Language of Trust
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
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the hype myself. book to buy my other products
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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What listeners say about The Irresistible Offer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- GoldstarGuru
- 06-09-23
Don’t Resist
If your trying to figure out is this worth your time and investment don’t you dare hesitate. Very simple book to understand; as well as might be the top 3-5 marketing and sales book EVER!!
The principals will never get old!!
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- Brian Hennessey
- 08-15-18
Great info for anyone involved with marketing!
Read and heard many books on marketing. Mark does a great job in laying out what you need to do to accomplish conveying your irresistible offer to others. Well worth the listen.
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2 people found this helpful
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- Greg H.
- 03-12-19
Some dated references
There are some dates references that have become laughable, but it is still an excellent book.
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- KIMBERLY LONDON
- 09-27-15
I am hooked
I cannot wait to download the 3rd and 4th book. Great voice manipulation. Team Lola.
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1 person found this helpful
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- Amazon Customer
- 03-19-19
Fantastic Audiboom
What an amazing audio book. Like everything else in life it's important to apply what I have learned from listening to the audio book.
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Overall
- Marian Hanganu
- 11-16-06
One great ideea
The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.
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15 people found this helpful
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- Amazon Customer
- 03-03-17
Clear, concise, good examples!
A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.
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2 people found this helpful
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- Rhonda Jenkins Clark
- 04-08-19
A True Leader in Business
i have followed Mark for years and use his advice. This book is very practical and easy to follow. I like that he narrates the book in a conversational manner. I will continue to use the 3 seconds or less in my projects
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- Michelle LeAnn
- 09-23-21
Worth The Investment
This book has framed a great offer approach with clear implementation through stories and applicable exercises.
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- s
- 09-08-09
The Irresistible Offer
This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!
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3 people found this helpful