Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.

Kara Goucher grew up with Olympic dreams. She excelled at running from a young age and was offered a Nike sponsorship deal when she graduated from college. Then in 2004, she was invited to join a secretive, lavishly funded new team, dubbed the Nike Oregon Project. Coached by distance running legend Alberto Salazar, it seemed like the opportunity of a lifetime. Kara was soon winning a World Championship medal, going to the Olympics, and standing on the podium at the New York and Boston marathons, just like her coach. But behind the scenes, Salazar was hiding dark secrets.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

Discover the blueprint used by Olympic gold medalists and world record holders to achieve their best performances. Andrew Snow, a powerhouse in the running community with over 27 years of experience offers his highly acclaimed, results-proven triphasic model that runners have used to set lifetime PRs from the 5K to the marathon in as little as three months—even in their 40s and 50s!

Whether running is your recreation, your religion, or just a spectator sport, Adharanand Finn’s incredible journey to the elite training camps of Kenya will captivate and inspire you. Part travelogue, part memoir, this mesmerizing quest to uncover the secrets of the world’s greatest runners - and put them to the test - combines practical advice, a fresh look at barefoot running, and hard-won spiritual insights.

From the best-selling author of Kafka on the Shore comes this rich and revelatory memoir about writing and running and the integral impact both have made on his life. Equal parts training log, travelogue, and reminiscence, this revealing memoir covers Murakami's four-month preparation for the 2005 New York City Marathon. Settings range from Tokyo, where he once shared the course with an Olympian, to the Charles River in Boston, among young women who outpace him.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Forget what you might have been told; triathlon running is not like typical running. The triathlon run comes after a swim and a bike. The training, pacing, and technique requirements are very different from regular running. But this isn’t what triathletes have been told. Fortunately, with the right kind of run training, the triathlon run doesn’t have to be a long, painful slog with a stumble to the finish. Triathlon Running Foundations provides the specific information athletes need in order to feel strong for every step of the run, all the way to the finish.

As recently as 1966, women were forbidden to run in the marathon. Professionals - including doctors - believed it was physically impossible and dangerous for women to run more than a mile and a half. But as with many other barriers women have faced over time, we fought our way in. Today, women make up almost half of the marathoning population. Yet most marathon training manuals are written by men. And while these men are experts when it comes to how men can and should train, women need training programs tailored to our bodies....

Dr. Henry Lodge provides the science. Chris Crowley provides the motivation. And through their New York Times best-selling program, you’ll discover how to put off 70 percent of the normal problems of aging - weakness, sore joints, bad balance - and eliminate 50 percent of serious illness and injury. Plus, prominent Neurologist Allan Hamilton now explains how following “Harry’s Rules” for diet, exercise, and staying emotionally connected directly affects your brain - all the way down to the cellular level.

When Meb Keflezighi - the first person in history to win both the Boston and New York City marathons as well as an Olympic marathon medal - ran his final marathon in New York in 2017, it marked the end of an extraordinary distance-running career. Meb's last marathon was also his 26th, and each of those marathons has come with its own unique challenges, rewards, and outcomes. In 26 Marathons, Meb takes listeners on those legendary races, along every hill, bend, and unexpected turn of events that made each marathon an exceptional learning experience, and a fascinating story.

What would one call taking teens with no evident running talent and putting them through breakneck training combined with mantras from rock n' roll, techniques from Kenya, and philosophy from Australia, and turning them into champions? Is it revolutionary? Or just plain crazy? Bill Aris has heard both, but one thing is indisputable. Everything Aris does with his runners - male and female - is new and extraordinary, and he has created a new American running dynasty.