How Bad Do You Want It? Audiobook By Matt Fitzgerald cover art

How Bad Do You Want It?

Mastering the Psychology of Mind over Muscle

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How Bad Do You Want It?

By: Matt Fitzgerald
Narrated by: Matt Fitzgerald
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About this listen

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing postrace interviews with the elites. Their own words reinforce what the research has found: Strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: How bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

©2015 Matt Fitzgerald (P)2016 Recorded Books
Sports & Outdoors Cycling Inspiring Outdoor Triathlon Sports Mind

What listeners say about How Bad Do You Want It?

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Great motivation while running

I’ve been listening to this on runs for the past few weeks and it’s given my running new life. Highly recommend.

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Fantastic book

Highly recommend. One of the best books I’ve ever read/listened to. The narration is perfect.

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Great for inspiration

This book is great for mental motivation. Helped me slug through the middle of a long training plan.

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Inspiring surprise

Great book. Full of inspirational stories of athletes who overcame both mental and physical issues to become world class. Lots and lots of useful insight on how an athlete’s brain works. I really enjoyed how the author weaved the stories in with the science. I can’t wait to listen again!!!!

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Well written

I love how the writer use different athletes and different sports as examples. I am so pumped after reading this book.

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Excellent coverage of Perception of Effort

I learned quite a bit from this book. It uses a combination of both science and stories to explore perception of effort and physical performance. I will definitely be listening to this a second time.

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Great story. Poor narration

Great story all around. Narration was a little difficult to get through but other than that, I enjoyed it

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Great sports writing and narration

I find sports writers often aren't that great when it comes to books, but this was a fantastic read. The writing was exciting, even if I didn't practice some of the sports, and the psychology sound. Matt Fitzgerald also did a fantastic job narrating - he could be a pro.

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Perfect timing.

If you are 40 + years (like me) and thinking about doing a triathlon, read it now! Great motivation and strategy book to enhance your mental toughness.

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Great anecdotes provide interesting insights

This type of book always worries me a little as to how dry the information will be presented. Matt however, keeps the story flowing through very interesting anecdotes about pro and no -pro athletes alike. Not only educating but sparking interest in athletes and completions I never even knew existed.

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