Every sports fan loves a great comeback. Is there a special quality shared by top athletes who triumph over great challenges? And can anyone acquire it? In The Comeback Quotient, celebrated sports writer Matt Fitzgerald supplies the answer to both questions. He identifies these mega-achievers of astounding athletic comebacks as "ultrarealists", men and women who succeed where others fail by fully accepting, embracing, and addressing the reality of their situations.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

In her first book, popular runner blogger Amanda Brooks lays out the path to finding greater fulfillment in running for those who consider themselves "middle of the pack runners" - they're not trying to win Boston (or even qualify for Boston); they just want to get strong and stay injury-free so they can continue to enjoy running.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

In The Science of Running, elite coach and exercise physiologist Steve Magness integrates the latest research with the training processes of the world's best runners, to deliver an in depth look at how to maximize your performance. It is a unique book that conquers both the scientific and practical points of running in two different sections. The first is aimed at identifying what limits running performance from a scientific standpoint. In section two, we turn to the practical application of this information and focus on the process of training to achieve your goals.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Once the reserve of only the most hardcore enthusiasts, ultra running is now a thriving global industry, with hundreds of thousands of competitors each year. But is the rise of this most brutal and challenging sport - with races that extend into hundreds of miles, often in extreme environments - an antidote to modern life, or is it a symptom of a modern illness? In The Rise of the Ultra Runners, award-winning author Adharanand Finn travels to the heart of the sport to investigate the reasons behind its rise and discover what it takes to join the ranks of these ultra athletes.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

Matt Fitzgerald has already made a name for himself in the endurance-sport community with books like 80/20 Running, How Bad Do You Want It?, and Iron War. He is an accomplished amateur runner, but if he follows the training, nutrition, and lifestyle of an elite runner, just how fast could he go? He is approaching his mid-40s, so the time to do this is now. He at last has the financial means to do nothing but train.

Every sports fan loves a great comeback. Is there a special quality shared by top athletes who triumph over great challenges? And can anyone acquire it? In The Comeback Quotient, celebrated sports writer Matt Fitzgerald supplies the answer to both questions. He identifies these mega-achievers of astounding athletic comebacks as "ultrarealists", men and women who succeed where others fail by fully accepting, embracing, and addressing the reality of their situations.

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity.

The ultimate endurance athlete, Marshall Ulrich has run more than 100 foot races averaging over 100 miles each, completed 12 expedition-length adventure races, and ascended the seven summits - including Mount Everest. Yet, his run from California to New York - the equivalent of running two marathons and a 10k every day for nearly two months straight - proved to be his most challenging effort yet. In Running on Empty, he shares the gritty backstory of his run and the excruciating punishments he endured on the road.

In The Science of Running, elite coach and exercise physiologist Steve Magness integrates the latest research with the training processes of the world's best runners, to deliver an in depth look at how to maximize your performance. It is a unique book that conquers both the scientific and practical points of running in two different sections. The first is aimed at identifying what limits running performance from a scientific standpoint. In section two, we turn to the practical application of this information and focus on the process of training to achieve your goals.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

There's no other book like this. Longtime running writer Scott Douglas marshals expert advice (including his own, cultivated from more than 100,000 miles of personal experience), and a growing body of scientific research to show how running can make us happier. How? Everyone knows that running builds stronger muscles and a healthier heart; science now shows it also helps develop a healthier brain. For those struggling with depression and anxiety, a consistent running routine can enhance the mental-health benefits of talk therapy, antidepressants, and cognitive behavioral therapy.

Along the path to any goal - completing a marathon or a thesis paper, winning a medal or a contract - familiar mental hurdles arise: We may fixate on the odds of failure or find our interest flags two-thirds of the way through. That’s when elite endurance athletes - top performers in running, cycling, and swimming - turn to their rich arsenal of cognitive strategies to overcome self-doubt and unlock peak performance.

In Eat and Run, Scott Jurek opens up about his life and career - as an elite athlete and a vegan - and inspires runners at every level. From his Midwestern childhood hunting, fishing, and cooking for his meat-and-potatoes family, to his early beginnings in running (he hated it), to his slow transition to ultrarunning and veganism, to his world-spanning, record-breaking races, Scott's story shows the power of an iron will and blows apart all the stereotypes of what athletes should eat to fuel optimal performance.