The Secret of Selling Anything
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Narrated by:
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Ayrton Parham
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By:
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Harry Browne
About this listen
If you've listened to other selling books, you're probably tired of the false promises that never quite work out. You're probably tired of being told you can do it if you just believe you can.
You're probably tired of hearing about tricks that made a particular sale - tricks that may have been appropriate to a particular situation, but not yours - and even if they were appropriate, how would you have thought of them at the right time?
If you've listened to books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air - told how you must "come alive," be full of enthusiasm, dominate the world around - all the things that don't happen to be a part of your basic nature.
Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.
This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, but they are actually a hindrance to making sales.
And you won't have to develop that uncanny ability to come up with the right answer at the right time - that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.
This book can truly revolutionize your selling career - but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:
- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.
- "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."
- Sales success does not come from convincing people to buy things they don't want.
- The salesman who always has an answer for every objection is also probably plugging along with a very low income.
- Extroverts don't make the best salesmen; they are invariably outsold by introverts.
- To be a good salesman, you don't have to be a "smooth talker".
- Another all-time sales fallacy is the statement "When the going gets tough, the tough get going". When the going gets tough, I usually take a vacation.
- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.
Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.
First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me - usually while working far fewer hours.
In addition, I've seen these principles work for a few others, too - a very few, for they are unknown to most people.
But there is nothing mysterious about them - and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book.
©2008 Pamela Wolfe Browne (P)2020 Pamela Wolfe BrowneListeners also enjoyed...
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- Unabridged
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
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The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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Old Text, Bad Direction
- By A. Baker on 09-13-10
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High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Your First Year in Network Marketing
- Overcome Your Fears, Experience Success, and Achieve Your Dreams!
- By: Mark Yarnell, Rene Reid Yarnell
- Narrated by: Kevin Foley
- Length: 11 hrs and 32 mins
- Unabridged
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Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.
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My first year
- By Jay on 01-07-15
By: Mark Yarnell, and others
What listeners say about The Secret of Selling Anything
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kindle Customer
- 11-17-22
one word FANTASTIC
i have read many many sales book
most of them were decent but this one is my new sales guide have been using it
and i can say i wish i had read it years ago
get this book thank me later
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- belikenick
- 05-13-22
No substance
The first two chapters provided zero substance. The first chapter was a cheap sales pitch into reading the book. The second chapter was about how every action everyone takes is for the sole reason to be happy. This is not true and very narrow minded thinking. I did y hear anything about selling.
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