The Reluctant Entrepreneur Audiobook By Michael Masterson cover art

The Reluctant Entrepreneur

Turning Dreams into Profits

Preview
Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Reluctant Entrepreneur

By: Michael Masterson
Narrated by: Stephen Dexter
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $11.17

Buy for $11.17

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Intelligent strategies for starting and growing a small business with minimal personal financial risk....

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the audiobook is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

  • Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
  • Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
  • Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential listening for small business owners and both first-time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

©2012 Michael Masterson (P)2012 Gildan Media
Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership New Business Enterprises Small Business
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
All stars
Most relevant  
One of the big takeaways was that you don't need to risk everything to become an entrepreneur. in fact the author warns against this by advising you to keep your day job while starting your business.

Worth listening to

Something went wrong. Please try again in a few minutes.

Extremely easy to understand and lots and lots of information. This is a keeper. Going to read the other book he keeps referencing also. Thank you so much.

Wow.

Something went wrong. Please try again in a few minutes.

Couldn’t recommend the book more. This books continues to provide amazing business advice. This is the 3rd book I’ve read from him in a row

Another home run by Michael Masterson

Something went wrong. Please try again in a few minutes.

A decent book that is a bit too high on tactic. There is a place for such books, but often this feels like a sales funnel for future consulting work by the author.

Useful advice, easily found elsewhere

Something went wrong. Please try again in a few minutes.