Preview
  • The Reluctant Entrepreneur

  • Turning Dreams into Profits
  • By: Michael Masterson
  • Narrated by: Stephen Dexter
  • Length: 4 hrs and 50 mins
  • 4.5 out of 5 stars (17 ratings)

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The Reluctant Entrepreneur

By: Michael Masterson
Narrated by: Stephen Dexter
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Publisher's summary

Intelligent strategies for starting and growing a small business with minimal personal financial risk....

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the audiobook is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

  • Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
  • Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
  • Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential listening for small business owners and both first-time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

©2012 Michael Masterson (P)2012 Gildan Media
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What listeners say about The Reluctant Entrepreneur

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Worth listening to

One of the big takeaways was that you don't need to risk everything to become an entrepreneur. in fact the author warns against this by advising you to keep your day job while starting your business.

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Wow.

Extremely easy to understand and lots and lots of information. This is a keeper. Going to read the other book he keeps referencing also. Thank you so much.

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Another home run by Michael Masterson

Couldn’t recommend the book more. This books continues to provide amazing business advice. This is the 3rd book I’ve read from him in a row

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    3 out of 5 stars
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Useful advice, easily found elsewhere

A decent book that is a bit too high on tactic. There is a place for such books, but often this feels like a sales funnel for future consulting work by the author.

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