We Are All Weird
The Myth of Mass and the End of Compliance
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
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Little Rice
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- By: Clay Shirky
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
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Eat People
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Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
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One of the best business books!
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Dream Year
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
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Glimmer
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Startup Rising
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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What listeners say about We Are All Weird
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mukesh Vanjani
- 07-04-15
Must read to understand the myth of niche
Profound. Timely. Relevant to both - small and big business. Let's break the division of them and us and embrace every community's distinctiveness.
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- John Dye
- 02-26-15
Some good concepts here!
Focus on a niche. If you market to everybody you market to nobody. Find your niche--your passion--and pursue it!
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- Anonymous User
- 06-19-20
Marvelous
A must not only to read, a must to keep and revisited at least every month.
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- Jason Parker
- 03-03-15
Marketing book without marketing data
I bought this book by accident but enjoyed it for the most part. I'm not in marketing nor am I attracted to it but this was informative about some of the ideas behind it. My only complaint would be that the book seems slightly repetitive.
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- DS884k
- 05-03-17
Some good nuggets
There were some bright spots throughout this book. I loved the way he defined what it means to "be rich" in particular. I didn't enjoy it as much as Seth's other books though, it felt overly long and repetitive this time.
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- MLombardo
- 08-30-12
Years ahead of today's marketers
Any additional comments?
At this very moment, most of marketers are starting to understand what Geoffrey Moore said 30 years ago in his Crossing the Chasm book. But in other hand it's funny to see that no one came out with a valid evolution of Geoffrey's "product adoption bell curve" concept.I really expect that we don't need another 30 years to understand the concepts presented in this book, which show a new picture of our society and brings a brand new opportunity for everyone.
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1 person found this helpful
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- Jennifer
- 11-30-11
Again, I love Seth Godin
This is such an awesome audio book. Love it. Listened to it several times and it has given me so many great ideas.
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1 person found this helpful
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- Joachim
- 09-26-15
Another good Seth Godin book
This book was a another great series of ideas by Seth Godin that make you think outside the norm. His storytelling is engaging and energetic, and with him narrating, gives it extra punch. It is inspiring and resonates with my own belief in the value of the individual and the entrepreneurial spirit.
I rated it 4 stars instead of five, not because it wasn't a great book, but it somehow didn't have the same energy and pop that I got with Icarus Deception.
His writing is never a disappointment and is time and money well spent.
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- Cynthia
- 01-05-15
(Mis) Judging a Book by its Cover
I bought Seth Godin's "We Are All Weird" (2011) without realizing what I was getting.
The Audible version of the book has a guy with a green dunce cap and matching Indian cotton tunic. He looked, well, pretty weird. The author's first name is "Seth" which makes me think of funny guy actors-writers Seth MacFarlane and Seth Rogan. Since I don't know any Seths personally, I pretty much thought every Seth was funny, just like I still think every Dallas is a meteorologist, and every Barrack is president.
Amusing indicators aside, "We Are All Weird" isn't funny. It's a serious manifesto (Godin's word) about the end of mass marketing and, by extension, the end of mass retailing and mass production of lot of things. Thanks to the Internet, we've gone from cobblers custom making shoes for every person in the 16th Century to everyone wearing the same shoes back to custom shoes. An average individual can afford a custom tailored suit. And music - we can listen to what we want, when we want - without having a whole album shoved down our throat (well, except for U2's "Songs of Innocence" (September 9, 2014) Apple foisted on us, and talk about a mass marketing failure there).
My undergraduate degree's in Business Administration and I had a year of marketing classes, but I didn't keep up with the field. Grodin's theories seem sound, and for those of us old enough to have learned traditional marketing, the theories are new. His discussion and narrative were lively enough to keep me interested in a topic I don't follow. Good marketing, Godin.
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11 people found this helpful
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- nicole cohen
- 08-06-23
Genius As Usual from Seth
Inspiring manifesto that calls all The Weird to unite in bringing forth everything they are holding back into the weird wide world.
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