What Women Want
The Global Marketplace Turns Female Friendly
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Narrated by:
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Mike Chamberlain
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By:
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Paco Underhill
About this listen
Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet - in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. “The point is,” writes Underhill, “while men were busy doing other things, women were becoming a major social, cultural, and economic force.”
And, as he warns, no business can afford to ignore their power and presence.
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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Exciting and Eye Opening
- By Hendrik on 12-11-23
By: GG Alcock
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Chronicles of a Fashion Buyer
- The Mostly True Adventures of an International Fashion Buyer
- By: Mercedes Gonzalez
- Narrated by: Mercedes Gonzalez
- Length: 9 hrs and 53 mins
- Unabridged
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Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
- By Rainbow on 07-31-23
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American Dreamer
- My Life in Fashion and Business
- By: Peter Knobler, Tommy Hilfiger
- Narrated by: Kevin Free
- Length: 10 hrs and 23 mins
- Unabridged
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American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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Reveals a great deal people didn't know
- By LEE on 10-30-18
By: Peter Knobler, and others
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Stories I'd Tell in Bars
- By: Jen Lancaster
- Narrated by: Jen Lancaster, John Fletcher
- Length: 8 hrs and 27 mins
- Unabridged
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Unfiltered. Unapologetic. Older, but not wiser, Lancaster goes back to basics in this hilarious essay collection about everything from taking community policing classes to accidentally getting high with her waiter after a fancy dinner. These are the tales she'd tell if she met you in a bar... if she weren't too lazy to put on pants and go to a bar. Offering advice ranging from how to remain happily married to a man who refuses to blow his damn nose already to not creating An Incident at the cheese counter during an attempt at Whole30, she's you, only louder.
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self absorbed
- By D D H on 06-15-19
By: Jen Lancaster
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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LEGO
- A Love Story
- By: Jonathan Bender
- Narrated by: Jeremy Gage
- Length: 8 hrs and 48 mins
- Unabridged
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- By Matthew Center on 03-14-11
By: Jonathan Bender
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Money Secrets of the Amish
- Finding True Abundance in Simplicity, Sharing, and Saving
- By: Lorilee Craker
- Narrated by: Lorilee Craker
- Length: 4 hrs and 43 mins
- Unabridged
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Take one thoroughly modern gal with a recessionary income problem, mix with the practices of a culture that has proved to be recession-proof, and what have you got? A financial planner in a straw hat. When writer Lorilee Craker learned that the Amish are not just surviving but thriving in the economic downturn, she decided to find out why.
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Pure Listening Pleasure!
- By Yaz on 08-04-11
By: Lorilee Craker
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- By: Elizabeth L. Cline
- Narrated by: Amy Melissa Bentley
- Length: 7 hrs and 52 mins
- Unabridged
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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Very informative and worth a listen.
- By Suuki on 12-06-18
What listeners say about What Women Want
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- rebecca armstrong
- 03-08-19
Nice Try
Slightly interesting with subtle undertones of pompous ego tripping. I gagged listening to this ceo-bro commentary a few times, but I also heard some interesting detailed perspectives. I think a lot of men could really benefit from listening/reading this book. I do appreciate the intention behind this work, just a few statements were startling, opinionated and vulgar. At one point the author mentions how an older, heavier woman shouldn’t be wearing a bikini ... something along those lines. That was disappointing. All in all if you’re a female and not in marketing, probably don’t waste your time or your audible credit. If your a guy, maybe ? Mr.Underhill may have some possibly superficial insight for you.
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- Jessica
- 07-13-21
As a woman, I was prepared to be disappointed
But wow. I was 100% wrong in thinking “there’s no way this guy knows women”. This book will forever be an important resource in understanding the inventions and motivations of my own gender. Yes, from a man. Loved the reader’s voice, all the tips and tricks. I canceled plans with friends to finish this book. This is a book I’ve recommended and shared with many, highly suggest giving it a listen!
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Story
- Question Asker
- 07-29-23
over an hour in on chapter 3
not quite sure what the point of this book is yet. it just says random stuff that doesn't have much to do with women at all. kind of boring. I think I'm going to stop.
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Overall
- Joshua
- 08-31-22
The author didn't do enough research
The concepts described are not a result of feminine imperatives. Some points are good.
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