Preview
  • What Women Want

  • The Global Marketplace Turns Female Friendly
  • By: Paco Underhill
  • Narrated by: Mike Chamberlain
  • Length: 7 hrs and 19 mins
  • 4.1 out of 5 stars (43 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

What Women Want

By: Paco Underhill
Narrated by: Mike Chamberlain
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $13.22

Buy for $13.22

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet - in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. “The point is,” writes Underhill, “while men were busy doing other things, women were becoming a major social, cultural, and economic force.”

And, as he warns, no business can afford to ignore their power and presence.

©2010 Peckshee, LLP (P)2011 Blackstone Audio, Inc.
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

“Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape.” ( Wall Street Journal)

What listeners say about What Women Want

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    10
  • 3 Stars
    7
  • 2 Stars
    1
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    22
  • 4 Stars
    8
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    2
Story
  • 4 out of 5 stars
  • 5 Stars
    19
  • 4 Stars
    10
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Nice Try

Slightly interesting with subtle undertones of pompous ego tripping. I gagged listening to this ceo-bro commentary a few times, but I also heard some interesting detailed perspectives. I think a lot of men could really benefit from listening/reading this book. I do appreciate the intention behind this work, just a few statements were startling, opinionated and vulgar. At one point the author mentions how an older, heavier woman shouldn’t be wearing a bikini ... something along those lines. That was disappointing. All in all if you’re a female and not in marketing, probably don’t waste your time or your audible credit. If your a guy, maybe ? Mr.Underhill may have some possibly superficial insight for you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

As a woman, I was prepared to be disappointed

But wow. I was 100% wrong in thinking “there’s no way this guy knows women”. This book will forever be an important resource in understanding the inventions and motivations of my own gender. Yes, from a man. Loved the reader’s voice, all the tips and tricks. I canceled plans with friends to finish this book. This is a book I’ve recommended and shared with many, highly suggest giving it a listen!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Story
    1 out of 5 stars

over an hour in on chapter 3

not quite sure what the point of this book is yet. it just says random stuff that doesn't have much to do with women at all. kind of boring. I think I'm going to stop.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars

The author didn't do enough research

The concepts described are not a result of feminine imperatives. Some points are good.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!