Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed
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Narrated by:
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Dan Woren
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By:
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Martin Lindstrom
About this listen
Foreword by Morgan Spurlock
From the best-selling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
- New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
- Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
- How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
- The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
- How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles.
- How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
- What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
- And much more!
From the Hardcover edition.
©2011 Martin Lindstrom (P)2011 Random House AudioListeners also enjoyed...
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- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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Overall5 out of 5 stars 3,409
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Performance5 out of 5 stars 3,207
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5 out of 5 stars
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- Unabridged
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Overall4.5 out of 5 stars 6,918
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Performance4.5 out of 5 stars 5,839
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
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- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall4 out of 5 stars 583
-
Performance4.5 out of 5 stars 527
-
Story4 out of 5 stars 523
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
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- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,597
-
Performance4.5 out of 5 stars 8,871
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Story4.5 out of 5 stars 8,842
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5 out of 5 stars
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Performance4.5 out of 5 stars 415
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Story4.5 out of 5 stars 412
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1 out of 5 stars
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Outdated and bland
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This Is Marketing
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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Critic reviews
What listeners say about Brandwashed
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patrick
- 02-15-12
Brillian book on Marketing!
Would you listen to Brandwashed again? Why?
Great book that explores the various tools and tricks marketers use to sell to us. Some of them actually scared me - marketing to unborn children?... WOW.
This is a true tour-de-force written in a brilliant maner. Simple to understand and easy to follow, without boring you to tears. Full of real life examples of how we are bering brainwashed by brands...
What does Dan Woren bring to the story that you wouldn’t experience if you just read the book?
Great reader - keeps you wanting to listen more.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Matt S.
- 10-08-11
Fascinating Collection of (What Should Be) Obvious
To be honest, I found little in this book to be truly surprising. Nevertheless, the author clearly hs the expertise and background to share concrete examples of marketing tactics. I found myself especially in awe of tactics used by Whole Foods, and smiled when reading about how clothing manufacturers continue to "grow" sizes to match our countries growing wasteline (most people are more likely to buy Brand X jeans that "fit them" then acknowledge that they're actually 4" bigger around the waste than they were in college). My only real complaint about the book is that- until the final paragraphs of the last chapter- it completely ignores any of the advantages and positive effects of targeted marketing (ie. the fact that I may discover, purchase, and improve my life by using a product that I might never had know existed).
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lynn
- 04-16-12
No Place to Run, No Place to Hide
Brandwashed by Martin Lindstrom is a delightful, though disturbing, read. In this volume Lindstrom follows up on his Buyology to reveal how marketers are targeting US! (Surprise, surprise.) Apparently, Lindstrom leaves no stone unturned and there are surprises on every page. For example, what are the tricks that Whole Foods uses to make customers think items are fresh or organic. (Hint, apples over 12 months old may be sprayed with water.) Data mining allows retailers to alter music playing to agree with customer profiles in the store. Lindstrom supports his statements with fMRI evidence and other research that will enlighten. The most interesting chapters to me involved the use of data mining … there is a no place to run and no place to hide. Brandwashed is an intelligent, entertaining, informative read. The reading of Dan Woren is a plus.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Rick
- 07-12-21
Decent book, fun listen
Would like to get more numbers on experiments, best accompanied by stats on a website or a presentation slides/spreadsheet.
It’s an audiobook from the Internet, why not link to the Morgensons, or to some of case studies mentioned in the book?
Apart from that was a fun and interesting listen
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patric Melander
- 03-10-16
Mindblowing
One of the best books I've ever listened to, so insightful and in depth in how are purchasing behaviors are being monitored and controlled by the brands in some way or another. Dan Woren is also doing a great job of narrating the book!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Doug
- 10-22-11
The Conspiracy Against Our Subconscious
Definitely buy the book. The author will even explain WHY you are reading through these recommendations right now and why it will make you more likely to buy his book. The author ignores the ancient plea to "PAY NO ATTENTION TO MAN BEHIND THE CURTAIN." If you are craving to hear the details of genius-level strategies aimed at YOU....then here it is on a silver platter.
Although the author will literally spellbind you with 10 hours of addictive, yes addictive, facts about you and me as consumers...I believe you'll be surprised by your own reaction to this expose. I found myself feeling fascinated and delighted when the marketers got it right, even when I understood the invasive efforts they employed.
On accident, I believe this book behaves more as a journey to the center of the HUMAN PSYCHE. You ARE being studied. You will make trillions of decisions during your lifetime...only now, with the awesome powers of the 21st Century at hand, geniuses have planted a flag at each cross-road. To buy, or not to buy....THAT is truly the question.
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7 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gambino
- 03-05-16
opened my eyes to the world of branding.
This was a very informative book in understanding the power of word of mouth marketing.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Azura S
- 10-26-18
Good Stuff
I enjoyed this. It has a "touch of the obvious" about it but goes deeper than that. It was worth the price of admission and the narration is strong. If you'd like to fight back against the brands around you, this is a good place to begin.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- BkkBanker
- 03-03-16
This is the One!
I've read/listened to numerous books on how psychology/neuroscience/triggers are used in marketing. I find the subject very interesting, but after so many books on the topic there was little new value for each additional book, and I started to get tired of books on the subject.
I bought Brandwashed and thought I would give it a shot and hoped to learn at least a little something. Man, was I wrong!
This book is a value bomb! By far the best I've come across on the subject. The author is in the game and very experienced. Throughout examples from research and his own real life experience he delivers knowledge and insights I haven't found elsewhere.
If you find this subject interesting, this is the Book with capital B.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John
- 08-13-15
Great eye opener
This is the second time I've read this book and it is one of my favorite eye openers. Knowing the influences of brands and marketing should help us fight them, or at least be aware of them in our lives.
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