Buyology
Truth and Lies About Why We Buy
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Narrated by:
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Don Leslie
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By:
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Martin Lindstrom
About this listen
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
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The Plateau Effect
- Getting From Stuck to Success
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
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- Narrated by: Barrett Whitener
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Mapping cultures
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When Alex Stone was five years old, his father bought him a magic kit - a gift that would spark a lifelong love. Years later, while living in New York City, he discovered a vibrant underground magic scene exploding with creativity and innovation and populated by a fascinating cast of characters: from his gruff mentor, who holds court in the back of a rundown pizza shop, to one of the world's greatest card cheats, who also happens to be blind. Captivated, he plunged headlong into this mysterious world.
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I suppose the author thinks he's clever
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The Molecule of More
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In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.
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Did you know conservatives have more orgasms?
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
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If you have a hard time hearing don't waste your time
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Bozo Sapiens
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Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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A tour de force
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To Sell Is Human
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Click Moment
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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What listeners say about Buyology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Dan Chase
- 04-30-19
For marketing, not sales
I hoped to gain some sales insights but this is strictly for marketing, advertisers and big business owners.
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- Jules En Seoul
- 05-01-15
Must Read for All Marketing Professionals
A great introduction to understanding consumer insight and beavior from a scientific view. The book gives you a good over view of what is to come in the future of neuro-marketing as well as marketing in general.
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- Odai
- 01-03-18
Outstanding Book
I have never thought I would discover this side of marketing not in a million years.
Martin Lindstrom is definitely a marketing geniuse.
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- Howard
- 03-05-12
A compelling listen - you can't click on 'stop'
Would you listen to Buyology again? Why?
The information in this book is relevant to anyone who doesn't live in a cave. The marketers are out there trying to trick and intice us to look at their wares. Knowing that it's all a trick may help you avoid some purchases you don't really need and if nothing else, will help you select products and services based on their actual value and not what the marketers want you to believe.
What was the most compelling aspect of this narrative?
Examples of how we're manipulated come from everyday life. The author shows examples that really do relate to just about everyone. As the stories unfold, you find yourself riveted to the car seat (we were driving to Kentucky at the time) to see what was behind the smoke & mirrors.
Any additional comments?
I like to listen to books about psychology & behavior and I'd have to rate Buyology as one of the best I've purchased in my many years with Audible. I'm looking forward to listening to more of Lindstrom's work.
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- Juan
- 05-24-12
Excelente libro lo recomiendo
Where does Buyology rank among all the audiobooks you’ve listened to so far?
Es uno de los mejores libros que he leído
What was one of the most memorable moments of Buyology?
Logra mostrarte información que no sabias y mantenerte interesado
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- H. SOLIS
- 05-30-17
Great for copywriters
This is the second time I read this book. I really enjoy knowing the marketing techniques, especially Neuro-Marketing, that companies use to attract more customers. Some of the last chapters give you great insight and ideas on how to write good copy for ads. You just have to use your imagination and follow the principles in this book
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- Brian
- 08-31-16
very good read
I would look forward to a follow up, to see if predictions are correct..
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- Tarik Morato Simao
- 05-07-19
Good, but enough to be recommended
It's a good read, good insights, but there is a clear lack of solid foundation on anthropology, philosophy and evolutionary biology
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- Sue O'Very Favorite Notions
- 09-03-24
Excellent read
I really enjoyed this. It was recommended by a marketing course I took and glad I read.
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Overall
- Roseann Gillespie
- 04-22-17
Very enjoyable
I enjoyed the hard science behind this book and the no nonsense layout. The only thing is, he's so spot on that some of his predictions have already come true making it seem a little dated already.
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