
Buyology
Truth and Lies About Why We Buy
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3 months free
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Narrated by:
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Don Leslie
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By:
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Martin Lindstrom
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
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For marketing, not sales
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Must Read for All Marketing Professionals
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Incredible insight into neuroscience!
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Martin Lindstrom is definitely a marketing geniuse.
Outstanding Book
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Would you listen to Buyology again? Why?
The information in this book is relevant to anyone who doesn't live in a cave. The marketers are out there trying to trick and intice us to look at their wares. Knowing that it's all a trick may help you avoid some purchases you don't really need and if nothing else, will help you select products and services based on their actual value and not what the marketers want you to believe.What was the most compelling aspect of this narrative?
Examples of how we're manipulated come from everyday life. The author shows examples that really do relate to just about everyone. As the stories unfold, you find yourself riveted to the car seat (we were driving to Kentucky at the time) to see what was behind the smoke & mirrors.Any additional comments?
I like to listen to books about psychology & behavior and I'd have to rate Buyology as one of the best I've purchased in my many years with Audible. I'm looking forward to listening to more of Lindstrom's work.A compelling listen - you can't click on 'stop'
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Where does Buyology rank among all the audiobooks you’ve listened to so far?
Es uno de los mejores libros que he leídoWhat was one of the most memorable moments of Buyology?
Logra mostrarte información que no sabias y mantenerte interesadoExcelente libro lo recomiendo
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Great for copywriters
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very good read
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Good, but enough to be recommended
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Excellent read
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