
Why We Buy, Updated and Revised Edition
The Science of Shopping
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Narrated by:
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Mike Chamberlain
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By:
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Paco Underhill
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:
- The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.Listeners also enjoyed...




















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very insightful
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Would you listen to Why We Buy, Updated and Revised Edition again? Why?
Yes. Since it's a very thought provoking book, sometimes the next point is introduced while I'm still letting the last thought sink in. There's so much in it that it can easily warrant a second listening.What other book might you compare Why We Buy, Updated and Revised Edition to and why?
I remember when Alvin Toffler's "Future Shock" came out in the early 70's - and the way it was thought provoking then is similar to how this book is though provoking now. It gets you thinking, teaching you to fish rather than giving you the fish.What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?
I think he did a great job. Good pace, the intonation kept my attention and it sounded like I was being spoken to, rather than read to. That's tougher to pull off than I think most people give credit for.If you were to make a film of this book, what would the tag line be?
I would not make it a film.Any additional comments?
Just that anybody listening to this book shouldn't be looking for a list of how-to's. The book is written to enable you how to see the ways you can tweak your interface with customers to maximize their enjoyment and desire to pay for whatever you offer if only you realized what they themselves they may not realize. It could be an amusement park, a book shelf, a cup of coffee, or a dog biscuit - but whatever it is, it gets you thinking about what questions you need to ask and what you need to look for in your environment if you want to design spaces that are not only better compared to your competition, but how to do it in ways that could yield greater profits in a rapidly changing commercial environment. It's a book that helps you ask better questions more than being a book about answers.Design Thinking as applied to the Science of
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Good content overall, but a little outdated
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It’s more history than anything else…
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More a promotional tome for Underhill's company.
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Little outdated but a staple for anyone in retail
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The author dedicates a whole chapter (>1 h) to explain why eComm will never take off. Really?!
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ok
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Example - the top online companies today have used analytics for decades. The analytics they use are far more sophisticated than the weak suggestions provided by the author. I had to stop a moment and laugh when he talked about Netflix's correlation of zip code and user suggestions. Netflix at that time was already using a far more sophisticated algorithm of correlation of behavior types and user suggestions. This was one of many mistakes on this subject.
Over reaches the author's ability
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If you ever wondered why grocery stores are basically laid out in the same way, or grouping of items occur the same in stores, this book will answer that and many more questions.
I wish this book would get updated every ten years. I would surely buy each revised edition!
Learn How Stores Market To The General Public
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