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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrated by: Mike Chamberlain
- Length: 12 hrs
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Publisher's summary
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:
- The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
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My Korean Deli
- Risking It All for a Convenience Store
- By: Ben Ryder Howe
- Narrated by: Bronson Pinchot
- Length: 8 hrs and 47 mins
- Unabridged
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This sweet and funny tale of a preppy editor buying a Brooklyn deli with his Korean in-laws is about family, culture clash, and the quest for authentic experiences. It starts with a gift. When Ben Ryder Howe’s wife, the daughter of Korean immigrants, decides to repay her parents’ self-sacrifice by buying them a store, Howe, an editor at the rarefied Paris Review, agrees to go along.
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Absolutely delightful!
- By Grace O'Malley on 03-19-11
By: Ben Ryder Howe
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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Performance
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Story
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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American Dreamer
- My Life in Fashion and Business
- By: Peter Knobler, Tommy Hilfiger
- Narrated by: Kevin Free
- Length: 10 hrs and 23 mins
- Unabridged
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American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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Reveals a great deal people didn't know
- By LEE on 10-30-18
By: Peter Knobler, and others
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My Planet
- Finding Humor in the Oddest Places
- By: Mary Roach
- Narrated by: Angela Dawe
- Length: 4 hrs and 41 mins
- Unabridged
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Follow New York Times best-selling author Mary Roach - but be careful not to trip - as she weaves through personal anecdotes and everyday musings riddled with her uncanny wit and amazingly analytical eye. These essays, which found a well-deserved home within the pages of Reader's Digest as the column "My Planet," detail the inner workings of hypochondriacs, hoarders, and compulsive cheapskates. (Did we mention neurotic interior designers and professional list makers?) For Roach, humor is hidden in the most unlikely places, which means that nothing is off limits.
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Narrator drove me crazy
- By Ann on 04-23-14
By: Mary Roach
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What listeners say about Why We Buy, Updated and Revised Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- STR
- 01-25-17
very insightful
this was a very informative book things that seem simple in North America are rarely done that would improve a customer's experience and businesses bottom line
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- GoingGoingGone...
- 06-03-16
Design Thinking as applied to the Science of
Would you listen to Why We Buy, Updated and Revised Edition again? Why?
Yes. Since it's a very thought provoking book, sometimes the next point is introduced while I'm still letting the last thought sink in. There's so much in it that it can easily warrant a second listening.
What other book might you compare Why We Buy, Updated and Revised Edition to and why?
I remember when Alvin Toffler's "Future Shock" came out in the early 70's - and the way it was thought provoking then is similar to how this book is though provoking now. It gets you thinking, teaching you to fish rather than giving you the fish.
What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?
I think he did a great job. Good pace, the intonation kept my attention and it sounded like I was being spoken to, rather than read to. That's tougher to pull off than I think most people give credit for.
If you were to make a film of this book, what would the tag line be?
I would not make it a film.
Any additional comments?
Just that anybody listening to this book shouldn't be looking for a list of how-to's. The book is written to enable you how to see the ways you can tweak your interface with customers to maximize their enjoyment and desire to pay for whatever you offer if only you realized what they themselves they may not realize. It could be an amusement park, a book shelf, a cup of coffee, or a dog biscuit - but whatever it is, it gets you thinking about what questions you need to ask and what you need to look for in your environment if you want to design spaces that are not only better compared to your competition, but how to do it in ways that could yield greater profits in a rapidly changing commercial environment. It's a book that helps you ask better questions more than being a book about answers.
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- Donathan Caudill
- 05-27-23
Good content overall, but a little outdated
The book was originally written in the 90s so it just needs to be updated with consumer behavior from the 2000s.
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- lawrence fauntleroy
- 02-19-23
It’s more history than anything else…
…which I enjoyed. I think if you’re in the retail industry this is not the book you want to pick up first to scale your knowledge quickly.
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- Jason Baumbach
- 06-29-16
More a promotional tome for Underhill's company.
The author dedicates more space to trying to land new clients for his company than space for his actual findings.
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- Jordan
- 11-06-21
Little outdated but a staple for anyone in retail
Some of the things talked about are a little outdated, but they’re outdated BECAUSE of the methods under hill talks about. This book will always be relevant and is a must read for anyone professionally in storefront retail
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- Ana Bi
- 07-12-23
The author dedicates a whole chapter (>1 h) to explain why eComm will never take off. Really?!
The parts about offline shopping experience are decent. But I was looking specifically for something that would cover online shoppers behaviors. If you’re searching for the same thing, don’t bother buying this book. The only chapter that is dedicated to eComm is Chapter 17. And the only insight you’d be able to drive from it is that the author doesn’t like, doesn’t trust and doesn’t want to believe that there’s future for online sales. Disappointed
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- Orleans Lane
- 04-07-17
ok
good ideas but aimed at large retail storefronts was just looking for something i could adapt for my small retail business
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- Maire Howard
- 07-10-18
Over reaches the author's ability
I debated on how many stars since I enjoyed the first part of the book. The book lost so many stars because of the hubris of the end of the book. If you don't know a subject you should at least get it reviewed by experts in the field before publication. Most of the mistakes the author made were well known at the time he wrote and published the book!
Example - the top online companies today have used analytics for decades. The analytics they use are far more sophisticated than the weak suggestions provided by the author. I had to stop a moment and laugh when he talked about Netflix's correlation of zip code and user suggestions. Netflix at that time was already using a far more sophisticated algorithm of correlation of behavior types and user suggestions. This was one of many mistakes on this subject.
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- Lorie Christian
- 06-17-19
Learn How Stores Market To The General Public
My husband and I were recommended this book for a long trip. Neither one of us are into marketing or retail or anything like that. In fact, I am a legal assistant and he is a network administrator. So we were curious why a friend was so enthusiastic about this listen. WOW! We learned a lot and, have since then, listened again several times and turned others on to it.
If you ever wondered why grocery stores are basically laid out in the same way, or grouping of items occur the same in stores, this book will answer that and many more questions.
I wish this book would get updated every ten years. I would surely buy each revised edition!
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