Why We Buy, Updated and Revised Edition
The Science of Shopping
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Narrated by:
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Mike Chamberlain
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By:
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Paco Underhill
About this listen
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:
- The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.Critic reviews
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
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The Paradox of Choice
- Why More is Less
- By: Barry Schwartz
- Narrated by: Ken Kliban
- Length: 7 hrs and 2 mins
- Unabridged
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By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
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The Tyranny of Pop Economics
- By Darwin8u on 10-28-13
By: Barry Schwartz
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The Year of Less
- How I Stopped Shopping, Gave Away My Belongings, and Discovered Life Is Worth More Than Anything You Can Buy in a Store
- By: Cait Flanders
- Narrated by: Cait Flanders
- Length: 5 hrs and 33 mins
- Unabridged
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In her late 20s, Cait Flanders found herself stuck in the consumerism cycle that grips so many of us: earn more, buy more, want more, rinse, repeat. Even after she worked her way out of nearly $30,000 of consumer debt, her old habits took hold again. When she realized that nothing she was doing or buying was making her happy - only keeping her from meeting her goals - she decided to set herself a challenge: she would not shop for an entire year. The Year of Less documents Cait's life for 12 months during which she bought only consumables.
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Twenty-something coming of age
- By Kate Terrell on 06-23-18
By: Cait Flanders
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
What listeners say about Why We Buy, Updated and Revised Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- STR
- 01-25-17
very insightful
this was a very informative book things that seem simple in North America are rarely done that would improve a customer's experience and businesses bottom line
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- GoingGoingGone...
- 06-03-16
Design Thinking as applied to the Science of
Would you listen to Why We Buy, Updated and Revised Edition again? Why?
Yes. Since it's a very thought provoking book, sometimes the next point is introduced while I'm still letting the last thought sink in. There's so much in it that it can easily warrant a second listening.
What other book might you compare Why We Buy, Updated and Revised Edition to and why?
I remember when Alvin Toffler's "Future Shock" came out in the early 70's - and the way it was thought provoking then is similar to how this book is though provoking now. It gets you thinking, teaching you to fish rather than giving you the fish.
What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?
I think he did a great job. Good pace, the intonation kept my attention and it sounded like I was being spoken to, rather than read to. That's tougher to pull off than I think most people give credit for.
If you were to make a film of this book, what would the tag line be?
I would not make it a film.
Any additional comments?
Just that anybody listening to this book shouldn't be looking for a list of how-to's. The book is written to enable you how to see the ways you can tweak your interface with customers to maximize their enjoyment and desire to pay for whatever you offer if only you realized what they themselves they may not realize. It could be an amusement park, a book shelf, a cup of coffee, or a dog biscuit - but whatever it is, it gets you thinking about what questions you need to ask and what you need to look for in your environment if you want to design spaces that are not only better compared to your competition, but how to do it in ways that could yield greater profits in a rapidly changing commercial environment. It's a book that helps you ask better questions more than being a book about answers.
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- Donathan Caudill
- 05-27-23
Good content overall, but a little outdated
The book was originally written in the 90s so it just needs to be updated with consumer behavior from the 2000s.
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- lawrence fauntleroy
- 02-19-23
It’s more history than anything else…
…which I enjoyed. I think if you’re in the retail industry this is not the book you want to pick up first to scale your knowledge quickly.
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- Jason Baumbach
- 06-29-16
More a promotional tome for Underhill's company.
The author dedicates more space to trying to land new clients for his company than space for his actual findings.
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- Jordan
- 11-06-21
Little outdated but a staple for anyone in retail
Some of the things talked about are a little outdated, but they’re outdated BECAUSE of the methods under hill talks about. This book will always be relevant and is a must read for anyone professionally in storefront retail
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- Ana Bi
- 07-12-23
The author dedicates a whole chapter (>1 h) to explain why eComm will never take off. Really?!
The parts about offline shopping experience are decent. But I was looking specifically for something that would cover online shoppers behaviors. If you’re searching for the same thing, don’t bother buying this book. The only chapter that is dedicated to eComm is Chapter 17. And the only insight you’d be able to drive from it is that the author doesn’t like, doesn’t trust and doesn’t want to believe that there’s future for online sales. Disappointed
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- Orleans Lane
- 04-07-17
ok
good ideas but aimed at large retail storefronts was just looking for something i could adapt for my small retail business
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- Maire Howard
- 07-10-18
Over reaches the author's ability
I debated on how many stars since I enjoyed the first part of the book. The book lost so many stars because of the hubris of the end of the book. If you don't know a subject you should at least get it reviewed by experts in the field before publication. Most of the mistakes the author made were well known at the time he wrote and published the book!
Example - the top online companies today have used analytics for decades. The analytics they use are far more sophisticated than the weak suggestions provided by the author. I had to stop a moment and laugh when he talked about Netflix's correlation of zip code and user suggestions. Netflix at that time was already using a far more sophisticated algorithm of correlation of behavior types and user suggestions. This was one of many mistakes on this subject.
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- Lorie Christian
- 06-17-19
Learn How Stores Market To The General Public
My husband and I were recommended this book for a long trip. Neither one of us are into marketing or retail or anything like that. In fact, I am a legal assistant and he is a network administrator. So we were curious why a friend was so enthusiastic about this listen. WOW! We learned a lot and, have since then, listened again several times and turned others on to it.
If you ever wondered why grocery stores are basically laid out in the same way, or grouping of items occur the same in stores, this book will answer that and many more questions.
I wish this book would get updated every ten years. I would surely buy each revised edition!
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