The Culture Code
An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
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Narrated by:
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Barrett Whitener
About this listen
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
©2006 Clotaire Rapaille (P)2007 Gildan Media CorpListeners also enjoyed...
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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My Two Moms
- Lessons of Love, Strength, and What Makes a Family
- By: Zach Wahls, Bruce Littlefield
- Narrated by: Kris Koscheski
- Length: 6 hrs and 53 mins
- Unabridged
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On January 31, 2011, Zach Wahls addressed the Iowa House Judiciary Committee in a public forum regarding civil unions. The 19-year-old son of a same-sex couple, Wahls proudly proclaimed, "The sexual orientation of my parents has had zero effect on the content of my character." Hours later, his speech was posted on YouTube, where it went viral, quickly receiving more than two million views. By the end of the week, everyone knew his name and wanted to hear more from the boy with two moms.
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You will not regret listening to this.
- By V. Brown on 06-07-12
By: Zach Wahls, and others
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What Your Childhood Memories Say About You
- By: Kevin Leman
- Narrated by: Chris Fabry
- Length: 6 hrs and 35 mins
- Unabridged
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What are your earliest childhood memories? Were you afraid of the dark? Can you remember a particularly embarrassing moment? Those memories - along with the words and emotions you use to describe them - hold the key to understanding the person you are today! Drawing on examples from his own life, the lives of celebrities, as well as case studies from his private practice, renowned psychologist Dr. Kevin Leman helps you apply these same techniques to uncover why you are the way you are.
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Fun and thought provoking...
- By Gare on 07-06-09
By: Kevin Leman
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How to Be Black
- By: Baratunde Thurston
- Narrated by: Baratunde Thurston
- Length: 6 hrs and 27 mins
- Unabridged
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Beyond memoir, this guidebook offers practical advice on everything from "How to Be the Black Friend" to "How to Be the (Next) Black President" to "How to Celebrate Black History Month". This is a humorous, intelligent, and audacious guide that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all Black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but one open to anyone interested in simply "how to be".
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Funny yet insightful!
- By Theodore on 02-15-12
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Normal Gets You Nowhere
- By: Kelly Cutrone
- Narrated by: Kelly Cutrone
- Length: 3 hrs and 42 mins
- Unabridged
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With Normal Gets You Nowhere, Kelly Cutrone invites us to get our freak on. History is full of successful, world-changing people who did not fit in. Think Nelson Mandela, Joan of Arc, Eleanor Roosevelt, Amelia Earhart, John Lennon, and Rosa Parks. Instead of changing themselves to accommodate the status quo or what others thought they should be, these people hung a light on their differences - and changed humanity in the process. “I know you don’t feel normal, so why are you trying to act it and prove to everyone you are?” Cutrone says.
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For open minds and hearts.
- By Kelly on 01-06-12
By: Kelly Cutrone
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The Unspeakable
- And Other Subjects of Discussion
- By: Meghan Daum
- Narrated by: Meghan Daum
- Length: 6 hrs and 48 mins
- Unabridged
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It's a report tempered by hard times. In "Matricide", Daum unflinchingly describes a parent's death and the uncomfortable emotions it provokes; and in "Diary of a Coma" she relates her own journey to the twilight of the mind. But Daum also operates in a comic register. With perfect precision, she reveals the absurdities of the marriage-industrial complex, of the New Age dating market, and of the peculiar habits of the young and digital.
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Complaining about her dead mom.
- By Erik Hermansen on 11-23-14
By: Meghan Daum
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Girl, Wash Your Face
- Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be
- By: Rachel Hollis
- Narrated by: Rachel Hollis
- Length: 7 hrs and 4 mins
- Unabridged
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As the founder of the lifestyle website TheChicSite.com and CEO of her own media company, Rachel Hollis developed an immense online community by sharing tips for better living while fearlessly revealing the messiness of her own life. Now, in this challenging and inspiring new book, Rachel exposes the 20 lies and misconceptions that too often hold us back from living joyfully and productively.
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More for women who are mothers
- By MeredithNCSU girl on 04-07-18
By: Rachel Hollis
What listeners say about The Culture Code
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Felicia
- 01-04-10
Good book - poor narrator
This was a very interesting book. A quick, easy "read"... The most annoying aspect of the book was the robot like narration. Awful. Could've been a much more enjoyable experience had they selected a more upbeat narrator.
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3 people found this helpful
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- Matt S.
- 06-09-11
Worth 6 Hours of your Time
Plenty of interesting observations here. I've worked for a Japanese-based company for 15 years, and the explanations/observations about this particular culture were spot-on (and, I'm sure my Japanese freinds would agree about the many more conclusions made about Americans).
One warning: the Narrator's reading style really bothered me. I've purchased 20+ Audiobooks, and have never really been bothered by a narrator to this degree before. I got through the book by setting my iPhone to "2x" speed. Before buying, listen to the excerpt and make your own conclusion.
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8 people found this helpful
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- J. Demere Mason Jr
- 05-15-17
Great Book, boring narrator
Would you recommend this audiobook to a friend? If so, why?
Yes
What was one of the most memorable moments of The Culture Code?
all of it
What three words best describe Barrett Whitener’s performance?
Way too monotone
Was this a book you wanted to listen to all in one sitting?
No, but only because it is complex and I wanted to reflect on what I was learning.
Any additional comments?
Great, great book.
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1 person found this helpful
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- jean
- 11-05-17
a pretty divisive book...
on one hand agree with the reviews that it can be interpreted as overlly sterotypical and anecdotal, on the other hand the authors conclusions of each cultures "code"s are pretty good n insightful too. a pretty heavy "reflective" piece, focusing largely on americans...if only all americans can have such awareness of their "background/upbringing" influences, the world will be a better place... 😂
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Overall
- Meech33
- 11-21-08
Must Read
Must read for everyone. I loved the book. Amazing information.
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- the douglas
- 01-24-19
Good read.
This is a good read. Teaches a lot about culture and life systems. on the other hand it doesn’t tap deep enough into why we buy like part of the title suggests but it does a good job pointing you in the right direction.
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- EASY FUNCTION
- 01-16-19
Good for marketing and general knowledge.
I recommend people who sell products in America to read this book, it will help you sell more :)
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- Michael Johnson
- 11-10-22
this book goes hard in the paint
never reviewed an audiobook. read this book. are you really reading reviews instead of the book? read the book then maybe you wouldn’t suck so hard for the rest of your life
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- Jacqueline Dittmore
- 02-06-24
AMAZING INSIGHT
Clotaire Rapaille gives great insight into understanding attitudes by culture. Perception and imprinting depend on cultural experiences and first-time experiences during one's childhood. His coding is extremely valuable.
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- Patrice
- 03-13-15
The Culture Code Reveals
This book is amazing. The subconscious revealed, EVEN MORE! Makes south sense. It takes you back to the little things.
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