
Who Does What by How Much?
A Practical Guide to Customer-Centric OKRs
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Narrated by:
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Chris Abell
About this listen
The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results. OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.
Every team and organization wants to improve. OKRs help you get better, because they help your teams focus on the right work. Too many companies waste time, money, and energy working on the wrong things. Why? We lose track of what our customers want and need.
Everyone has a customer. (Yes, everyone—that includes you.) We all make something in our work, and we make it for other people. Those other people are our customers—though you may call them patients, students, constituents, or even coworkers. Our success depends on how those customers respond to what we make—and they’ll only respond positively if we deliver something that’s valuable to them. So, to succeed, we must figure out who our customers are, what customer responses drive value, and how (and how much) to change our customers’ behavior to achieve better results.
Objectives and Key Results help organizations do all of this by focusing teams’ goals on the question, “Who does what by how much?”
However, using OKRs isn’t just about writing goals in a new way. It requires changing the way you work, the way you think about your work, and the way you plan the work you’ll do in the future.
In Who Does What by How Much? coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to learn how to put customers front and center, so you can get to work on the right things, navigate uncertainty and achieve greater success.
©2024 Jeff Gothelf & Josh Seiden (P)2024 Jeff Gothelf & Josh SeidenListeners also enjoyed...
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Story
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- By Dan Richards on 06-08-18
By: John Doerr, and others
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OKRs for All
- Making Objectives and Key Results Work for Your Entire Organization
- By: Vetri Vellore
- Narrated by: Lee Goettl
- Length: 6 hrs and 48 mins
- Unabridged
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The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.
By: Vetri Vellore
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Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- By: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrated by: Dan Bittner
- Length: 6 hrs and 10 mins
- Unabridged
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Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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Great Advice, But It's All Old News
- By Michael on 08-19-16
By: Jake Knapp, and others
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
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OKR. Master the Performance Framework that Google Perfected
- Create & Achieve Your Top Startup and Personal Goals Using the Leading Innovation Management System
- By: Saygin Celen
- Narrated by: B. Patrick
- Length: 1 hr and 23 mins
- Unabridged
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As humans, what sets us apart is that we can achieve extraordinary goals when we focus, collaborate, and continuously check on our progress. However, even in large companies, only seven percent of the people know their company's top goals. OKRs, objectives, and key results, are what Google and many other top companies have been using deeply immersed into their culture from the very beginning.
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Thought this advanced Doerr's book, Instead Copies it.
- By motorbikematt on 02-18-24
By: Saygin Celen
What listeners say about Who Does What by How Much?
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Robban007
- 03-01-25
Now OKRs Make Sense!
Almost 10 years ago, I read “Measure What Matters” by John Doerr and tried to implement OKRs in my startup. The results were not good. While it was fairly easy to define the O (Objectives), such as improving customer satisfaction, defining the KR (Key Results) often became challenging. E.g., was it to build another feature, to make the app faster, or to count the number of reports we generated?
Jeff and Josh make the obvious but still genius statement (that was missing in the OG OKR book) that the only thing that matters is the outcomes (what a customer does), not the outputs (what we create). Once that is clear, the definitions of the KRs become much easier. E.g., we know that customers are satisfied when they use the product more or recommend it to their friends more often. What we built to accomplish that, is not relevant for the OKR definition but should be decided based on experimentation and actual results.
We are back to using OKRs in 2025, thanks to this book, and with much better results. Strong endorsement!
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