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Taste in an Age of Endless Choice
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Narrated by:
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Jeffrey Kafer
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By:
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Tom Vanderbilt
About this listen
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?
Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
©2016 Tom Vanderbilt (P)2016 Random House AudioListeners also enjoyed...
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Critic reviews
“[A] lively, wide-ranging study… The footnotes have a David Foster Wallace-like wit as Vanderbilt calls our attention to such issues as whether people find donuts less yummy if they taste them in a salmon cannery and whether rats enjoy grape Kool-Aid more if it is infused directly into their stomachs… Convincing… Quite funny… Clear and engaging… He is to be commended for the sheer range of material he makes accessible.” — Lisa Zeidner, The Washington Post
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“A brave and timely investigation… engulfed as we are by an ocean of science and punditry that presents human behaviour as something that can be codified, predicted and even synthesized. Swimming cheerfully against that tide, Vanderbilt makes a compelling case that most of our choice-making defies those attempts. The nature of taste in fact remains stubbornly mysterious, despite our compulsion to exercise it – and despite how that compulsion increasingly shapes modern life… Clever… Persuasive and personal. There’s no judgment here. The author leaves that job to us.” — Bruce Philp, National Post
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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Riveted
- The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe
- By: Jim Davies
- Narrated by: Matthew Josdal
- Length: 9 hrs and 15 mins
- Unabridged
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Professor Jim Davies's fascinating and highly accessible book, Riveted, reveals the evolutionary underpinnings of why we find things compelling. Drawing on work from philosophy, anthropology, religious studies, psychology, economics, computer science, and biology, Davies offers a comprehensive explanation to show that in spite of the differences between the many things that we find compelling, they have similar effects on our minds and brains.
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Fun and excellent listen!
- By Alejandro Franco on 04-13-18
By: Jim Davies
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Sex, Murder, and the Meaning of Life
- A Psychologist Investigates How Evolution, Cognition, and Complexity Are Revolutionizing Our View of Human Nature
- By: Douglas T. Kenrick
- Narrated by: Fred Stella
- Length: 7 hrs and 31 mins
- Unabridged
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Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.
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Rather dated and self-aggrandizing
- By Laurie Frick on 07-21-11
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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The Geography of Genius
- A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley
- By: Eric Weiner
- Narrated by: Eric Weiner
- Length: 14 hrs and 10 mins
- Unabridged
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In The Geography of Genius, acclaimed travel writer Weiner sets out to examine the connection between our surroundings and our most innovative ideas. He explores the history of places, like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley, to show how certain urban settings are conducive to ingenuity.
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Very, very disappointing
- By Tamara Greer on 06-08-16
By: Eric Weiner
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Babel No More
- The Search for the World's Most Extraordinary Language Learners
- By: Michael Erard
- Narrated by: Robert Blumenfeld
- Length: 9 hrs and 3 mins
- Unabridged
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We all learn at least one language as children. But what does it take to learn six languages...or seventy? In Babel No More, Michael Erard, "a monolingual with benefits," sets out on a quest to meet language superlearners and make sense of their mental powers. On the way he uncovers the secrets of historical figures like Italian cardinal Giuseppe Mezzofanti, who was said to speak seventy-two languages; Emil Krebs, a pugnacious German diplomat, who spoke sixty-eight languages; and Lomb Kat, a Hungarian who taught herself Russian by reading Russian romance novels.
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Heavy on anecdote, light on science
- By S. Yates on 07-15-16
By: Michael Erard
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Ha!
- The Science of When We Laugh and Why
- By: Scott Weems
- Narrated by: Kalen Allmandinger
- Length: 7 hrs and 10 mins
- Unabridged
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Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funnyand why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model.
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Good place to start in the study of humor
- By Amazon Customer on 05-26-17
By: Scott Weems
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The Prodigal Tongue
- The Love-Hate Relationship Between American and British English
- By: Lynne Murphy
- Narrated by: Pam Ward
- Length: 11 hrs and 38 mins
- Unabridged
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"If Shakespeare were alive today, he'd sound like an American." "English accents are the sexiest." "Americans have ruined the English language." "Technology means everyone will have to speak the same English." Such claims about the English language are often repeated but rarely examined. Professor Lynne Murphy is on the linguistic front line. In The Prodigal Tongue she explores the fiction and reality of the special relationship between British and American English.
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TOO MUCH BITTERNESS
- By Tina on 08-27-20
By: Lynne Murphy
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
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In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
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The Fun Knowledge Encyclopedia
- The Crazy Stories Behind the World's Most Interesting Facts - Trivia Bill's General Knowledge, Volume 1
- By: Bill O'Neill
- Narrated by: Rob Maxwell
- Length: 5 hrs and 33 mins
- Unabridged
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Are you the trivia buff in your friend group? Maybe you're just always hoping to learn more random facts to keep up your sleeve. Whether you're a regular trivia fanatic or someone looking for a fun audiobook to listen to, this audiobook goes beyond the scope of general knowledge into some of the most interesting facts and intriguing trivia tidbits out there.
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this book is awesome!
- By TinkerMel on 09-27-17
By: Bill O'Neill
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Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
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- Isaac Lyman
- 12-19-16
[Citation needed]
I love good journalism. I picked this book up after reading an excerpt in Wired magazine, expecting to enjoy it thoroughly. While I did find it interesting, I felt that it choked on the one thing reputable journalists are almost universally good at: making ironclad logical connections between facts (studies, interviews, etc.) and conclusions.
Although plenty of excellent research went into this book, Vanderbilt spent a lot of time out in the weeds, drawing conclusions and making judgments that didn't seem warranted by the data. In the end, the book asked more questions than it answered, which isn't necessarily a bad thing, but shouldn't be the case for a book with such an extensive bibliography. I also found that I couldn't detect the rationale for leaving some questions alone and unanswered, and answering others with speculation or theory stated as fact.
To Vanderbilt's credit, psychology is a hard subject to reach any conclusions about, and he tries hard to keep it anchored in reality despite the temptation to go the "pop psychology" route and talk about what is interesting rather than significant.
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2 people found this helpful
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- Braden Batch
- 06-30-16
Interesting, a good intro on the topic
I found a lot of the information to be a repackaging of things I had already read about, but I studied some of this stuff in university.
What was new to me was some of the more journalistic parts of the book, like when he interviewed the people at echonest.
It's a good read, I enjoyed it overall.
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- Pia M Loft
- 04-05-18
Interesting topic but oh so boring!
The science of taste is fascinating and the author does a great job describing its complexities. However, the organization of the book and the “so what?” are clearly lacking and turned this story into a snooze fest!
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