Your Marketing Sucks.
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Narrated by:
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Michael Arkin
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By:
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Mark Stevens
About this listen
In blunt, perfectly logicals terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. Among his pearls of wisdom: "be a skeptical SOB about every dollar you are spending" and "get someone who can sell, and he doesn't need to have 'salesperson' in his title." In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment.
Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read. Michael Arkin drives Stevens' points home with an enthusiastic narration.
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
What listeners say about Your Marketing Sucks.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- NY Hammer
- 09-01-15
marketing strategies
if you are spending money in marketing, buying ads or social media,
you need to read this.
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Overall
- Robert
- 05-12-07
Reinforces many ideas
I think that a lot of marketing does suck. Many smart business people think they are good at marketing when in reality they are simply impressing their colleagues and spending a lot of money. This books basic premise is that if your marketing is not ringing the cash register then it is useless. Although many of the ideas are common knowledge and well understood, the fact that so much marketing does suck seems to illustrate the need for books like this.
In my opinion the book is well narrated and easy to listen too. There is some unneeded redundancy but overall I think the book is a keeper if you want to reinforce the need for extreme marketing concepts in your business. Some of the information is dated (he doesn’t talk about blogs or some of the other newer permission marketing concepts) but it was entertaining. I’ve read better but I have read a lot worse too.
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2 people found this helpful
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Overall
- Hill
- 05-29-10
I will tell you what really sucks!
If anything, I find that the above negative comments "suck" and the book is just fine. People, the point of leaving a review is to do just that. We have to elevate our standards from leaving one sentence quips and jabs. Others that come behind you will never get that time back that was wasted reading your undeveloped thoughts. It is also remarkable that you spent 5 hours and 23 minutes with this work and think that you are providing useful feedback with one or two sentences.
As for my review, the first time that I listened to this book I learned from the author's perspective regarding the energy that businesses extended marketing a product and they do not have the necessary systems in place to monitor the ongoing or final results of the campaign. Very helpful.
The book was also informative because he spoke to the company's organizational structure which may contribute to marketing that is ineffective. I also like the tone and edge that the author gave this book. It is as though a good friend sarcastically pointed out the shortcomings that you overlooked in a product that you were about to buy. I'm not a multi-million dollar CEO, but as a result of reading this book when I become one I will see marketing that sucks from a mile away.
I feel that everyone who reads this book will benefit from its contents.
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1 person found this helpful
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Overall
- Michael
- 06-20-05
Great Book!
This is a great marketing book! No pulled punches. It would be hard to listen to this book and not improve your marketing skill and savy.
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3 people found this helpful
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Overall
- Kevin
- 08-29-04
Your Marketing Sucks
Sorry, I can't agree with the other reviewer. I found the narrator to be almost as angry and contemptuous as the author. I love the subject and could have endured if I was getting something new and insightful but alas.
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8 people found this helpful
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Overall
- Ante
- 11-27-06
This Book Sucks
Marketing 010 - Don't suffer through this like I did. The best thing about it is the title.
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2 people found this helpful
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Overall
- Dave Cortes
- 05-07-05
Your Book sucks
I do not recommend this book. I state a lot of don't not a lot of do's.
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1 person found this helpful
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Overall
- David
- 04-10-06
Not good...
I think i'm sick of listening to these blowhard talk about small business, marketing, sales, etc. About the only people I can read are the direct marketing guys like Dan Kennedy, Jay Abraham, etc. At least they give you practical advice for targeting your customers. The author is annoying (the narrator is worse). I can agree that on a 50,000 foot view the book probably is ok, but you will get more of a philosophy out of the book then actual advice. Plus, I find this more for marketing executives than for small-mid size business owners. I would much rather invest in some kind of direct response marketing coach book where they give you advice you can use.
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1 person found this helpful