Showing results by narrator "Barry Abrams" in All Categories

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

If you or someone you love is struggling with borderline personality disorder (BPD), you need up-to-date, accurate, and accessible information on the problems you're facing and where you can turn for help. But where do you look? Much of the professional literature on BPD is too technical and confusing to be of much help. If you're living with BPD, this compassionate book offers what you really need: an easy-to-follow road map to guide you through this disorder and its treatment.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

If life with your teen has become a battleground, it's time to take action. This empathic book shows how. Trusted psychologists who have worked with thousands of families give you the tools you need to overcome defiance and get teen behavior back on track. Vivid stories and answers to frequently asked questions help you put the techniques into action. The updated second edition incorporates new scientific research on why some teens have more problems with self-control than others.

In this book, Tirzah Firestone brings to life the profound impact of protracted historical trauma through the compelling narratives of Israeli terror victims, Holocaust survivors, and those whose lives were marred by racial persecution and displacement. The tragic story of Firestone's own family lays the groundwork for these revealing testimonies of recovery, forgiveness, and moral leadership.

What is the greatest obstacle to fulfillment, success, and happiness? "It's the belief that your current situation, whatever it is, has the power to determine your future," teaches Fleet Maull. Before he was a revered meditation teacher, Maull served 14 years in prison for drug trafficking. During that time, he embarked on a path of transformation and service that has helped tens of thousands - from inmates to hospice patients to top-level business leaders. With Radical Responsibility, he invites us to experience for ourselves the life-changing journey from victim to cocreator.

The paradox of poverty amidst plenty has plagued the United States throughout the twenty-first century—why should the wealthiest country in the world also have the highest rates of poverty among the industrialized nations? Based on his decades-long research and scholarship, one of the nation's leading authorities provides the answer. In The Poverty Paradox, Mark Robert Rank develops his unique perspective for understanding this puzzle.

Baseball continues to be a popular game both as a spectator sport and as a pastime. Baseball for Dummies is for baseball fans at all levels, from players and coaches to spectators who love the game. Baseball Hall of Fame player Joe Morgan explains baseball with remarkable insight, using down-to-earth language so everyone from the casual observer to the die-hard fan can gain a fuller appreciation of the sport.

Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the States with his family and quickly became a true New Yorker, raised in Harlem. He went to school by day and worked in a small grocery store by night to help his parents pay the bills until, just eight credits short of graduating from New York University, he opted to work in the grocery business full-time. Today, that grocery business has become the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media.

Revered as the most prestigious tournament in golf, the Masters commands international attention, even among nongolfers. David Sowell returns to Augusta now with the third edition of The Masters, adding more history and updating each hole with additional stories of greatness and tales of woe for a new generation of golfers led by Jordan Spieth, Rory McIlroy, and Patrick Reed, as well as from an older guard represented by Bubba Watson, Adam Scott, and Sergio Garcia. The legends of the Masters are in full force in this lively look at America's golf classic.

Tom Brady and Peyton Manning are perhaps the two greatest quarterbacks of all time. They are living legends who have come to embody the quarterback position and shape an entire generation of the NFL. They have also been fierce rivals every step of the way, and their many epic duels have not only ranked among the best and most exciting games ever played; they have fundamentally shaped the lives and careers of both men.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

In 1973, baseball was in crisis. The first strike in pro sports had soured fans, American League attendance had fallen, and America's team—the Yankees—had lost more games and money than ever. Yet that season, five of the game's greatest figures rescued the national pastime. Hank Aaron riveted the nation with his pursuit of Babe Ruth's landmark home run record in the face of racist threats. George Steinbrenner purchased the Yankees at a bargain basement price and began buying back their faded glory.

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking.

Harry Lenga was born to a family of Chassidic Jews in Kozhnitz, Poland. The proud sons of a watchmaker, Harry and his two brothers, Mailekh and Moishe, studied their father's trade at a young age. Upon the German invasion of Poland, when the Lenga family was upended, Harry and his brothers never anticipated that the tools acquired from their father would be the key to their survival. Under the most devastating conditions imaginable, fixing watches for the Germans in the ghettos and brutal slave labor camps of occupied Poland and Austria bought their lives over and over again.

You Are Looking Live! is about the genesis, success, and magic of a live television show that in 1975 captured the excitement of the country and launched four magnetic personalities to stardom: Brent Musburger, Phyllis George, Irv Cross, and Jimmy "the Greek" Snyder. It was the first NFL studio show to go live and the first to have both a Black and female cohost. Those four personalities battled each other and the competition, and America loved them for it. This is the story of how they got there, their drama and front-page headlines, and what happened after the magic ended.

In more than a century of American Thoroughbred racing, only 13 horses have won the Triple Crown (the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes, all won in the same season). Veteran turf writer and racing historian Edward L. Bowen takes us through the rich history of one of the most formidable and exciting challenges in all of sport. Bowen covers the trainers, owners, and jockeys who etched their names into the annals of thoroughbred racing, and the “lucky 13” who captured all three jewels of the Triple Crown, racing’s most prestigious prize.

The Bogleheads' Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide securities, in just three easily-managed funds, that has outperformed the vast majority of both professional and amateur investors.

They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries - names like Mike Babcock, Joel Quenneville, Dan Bylsma, Ken Hitchcock, and Claude Julien - all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans.