Business Research

Product List
    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • By: Dan Olsen
    • Narrated by: Walter Dixon
    • Length: 9 hrs and 54 mins
    • Release date: 05-19-16
    • Language: English
    • 4.5 out of 5 stars 656 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love....

    Regular price: $25.78 or 1 credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

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    • How We Relate to People, Products, and Companies
    • By: Chris Malone, Susan T. Fiske
    • Narrated by: Sean Runnette
    • Length: 5 hrs and 58 mins
    • Release date: 10-15-13
    • Language: English
    • 4.5 out of 5 stars 66 ratings
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Regular price: $16.23 or 1 credit

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    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 6 mins
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

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    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • By: Bridget Brennan
    • Narrated by: Vanessa Daniels
    • Length: 7 hrs and 22 mins
    • Release date: 10-11-16
    • Language: English
    • 4.5 out of 5 stars 71 ratings
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Regular price: $13.75 or 1 credit

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    • By: Lisa Zimmer Hatch, Scott A. Hatch
    • Narrated by: Coleen Marlo
    • Length: 12 hrs and 28 mins
    • Release date: 06-25-19
    • Language: English
    • 4 out of 5 stars 30 ratings
    • The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....

    Regular price: $21.49 or 1 credit

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,217 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

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    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,615 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Regular price: $7.79 or 1 credit

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: $17.19 or 1 credit

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    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

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    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 194 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

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    • By: Gary Vaynerchuk
    • Narrated by: Gary Vaynerchuk
    • Length: 5 hrs and 41 mins
    • Release date: 06-28-11
    • Language: English
    • 4.5 out of 5 stars 2,871 ratings
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Regular price: $18.89 or 1 credit

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    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,226 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Regular price: $15.75 or 1 credit

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    • What Marketers Don't Know
    • By: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 02-04-14
    • Language: English
    • 4.5 out of 5 stars 422 ratings
    • This audiobook provides evidence-based answers to the key questions asked by marketers every day....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 09-20-22
    • Language: English
    • 4.5 out of 5 stars 74 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: $15.75 or 1 credit

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    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

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    • By: Nir Eyal, Ryan Hoover
    • Narrated by: Nir Eyal
    • Length: 4 hrs and 40 mins
    • Release date: 01-22-14
    • Language: English
    • 4.5 out of 5 stars 4,652 ratings
    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

    Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit