Business Research

Product List
    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • By: Dan Olsen
    • Narrated by: Walter Dixon
    • Length: 9 hrs and 54 mins
    • Release date: 05-19-16
    • Language: English
    • 4.5 out of 5 stars 668 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love....

    Regular price: $25.78 or 1 credit

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    • By: Lisa Zimmer Hatch, Scott A. Hatch
    • Narrated by: Coleen Marlo
    • Length: 12 hrs and 28 mins
    • Release date: 06-25-19
    • Language: English
    • 4 out of 5 stars 30 ratings
    • The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....

    Regular price: $21.49 or 1 credit

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    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

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    • How to Learn What Customers Need but Don't Tell You
    • By: Andrea Olson
    • Narrated by: Rachel Perry
    • Length: 4 hrs and 53 mins
    • Release date: 06-14-22
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Regular price: $17.19 or 1 credit

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 7 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

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    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 111 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 77 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Release date: 07-27-20
    • Language: English
    • 4.5 out of 5 stars 7 ratings
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    Regular price: $17.19 or 1 credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 104 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 09-20-22
    • Language: English
    • 5 out of 5 stars 86 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: $15.75 or 1 credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 42 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

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    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Release date: 06-14-16
    • Language: English
    • 4.5 out of 5 stars 1,217 ratings
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Regular price: $21.59 or 1 credit

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    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 196 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

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    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,330 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

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  • Regular price: $12.88 or 1 credit

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    • How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    • By: Scott McKain
    • Narrated by: Scott McKain
    • Length: 5 hrs and 14 mins
    • Release date: 10-09-18
    • Language: English
    • 4.5 out of 5 stars 47 ratings
    • Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....

    Regular price: $17.18 or 1 credit

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    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 11-24-20
    • Language: English
    • 4.5 out of 5 stars 520 ratings
    • In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

    Regular price: $13.50 or 1 credit

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  • Regular price: $5.99 or 1 credit

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    • Secrets for Selling to the Subconscious Mind
    • By: Dr. A. K. Pradeep
    • Narrated by: Hari S. Patel
    • Length: 9 hrs and 15 mins
    • Release date: 07-10-20
    • Language: English
    • 3.5 out of 5 stars 8 ratings
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Regular price: $17.19 or 1 credit

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