Business Research

Product List
    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • By: Dan Olsen
    • Narrated by: Walter Dixon
    • Length: 9 hrs and 54 mins
    • Release date: 05-19-16
    • Language: English
    • 4.5 out of 5 stars 657 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love....

    Regular price: $25.78 or 1 credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

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    • How We Relate to People, Products, and Companies
    • By: Chris Malone, Susan T. Fiske
    • Narrated by: Sean Runnette
    • Length: 5 hrs and 58 mins
    • Release date: 10-15-13
    • Language: English
    • 4.5 out of 5 stars 66 ratings
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Regular price: $16.23 or 1 credit

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    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 6 mins
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

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    • By: Lisa Zimmer Hatch, Scott A. Hatch
    • Narrated by: Coleen Marlo
    • Length: 12 hrs and 28 mins
    • Release date: 06-25-19
    • Language: English
    • 4 out of 5 stars 30 ratings
    • The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....

    Regular price: $21.49 or 1 credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

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    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • By: Bridget Brennan
    • Narrated by: Vanessa Daniels
    • Length: 7 hrs and 22 mins
    • Release date: 10-11-16
    • Language: English
    • 4.5 out of 5 stars 71 ratings
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Regular price: $13.75 or 1 credit

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    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

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    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 194 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 09-20-22
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: $15.75 or 1 credit

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,223 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

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    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,620 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Regular price: $7.79 or 1 credit

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    • Secrets for Selling to the Subconscious Mind
    • By: Dr. A. K. Pradeep
    • Narrated by: Hari S. Patel
    • Length: 9 hrs and 15 mins
    • Release date: 07-10-20
    • Language: English
    • 4 out of 5 stars 7 ratings
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Regular price: $17.19 or 1 credit

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    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 05-18-15
    • Language: English
    • 4.5 out of 5 stars 6,443 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Regular price: $24.95 or 1 credit

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    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

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    • Changing Course, Taking on China, and Helping America's Workers
    • By: Robert Lighthizer
    • Narrated by: Charles Constant
    • Length: 12 hrs and 28 mins
    • Release date: 06-27-23
    • Language: English
    • 4.5 out of 5 stars 24 ratings
    • America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late....

    Regular price: $25.19 or 1 credit

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    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,231 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Regular price: $15.75 or 1 credit

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