Customer Research

Product List
    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-21
    • Language: English
    • 4.5 out of 5 stars 29 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • How to Learn What Customers Need but Don't Tell You
    • By: Andrea Olson
    • Narrated by: Rachel Perry
    • Length: 4 hrs and 53 mins
    • Release date: 06-14-22
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • By: Adele Revella
    • Narrated by: Pam Ward
    • Length: 7 hrs and 2 mins
    • Release date: 11-12-19
    • Language: English
    • 4 out of 5 stars 39 ratings
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • Creating a Subscription Business in Any Industry
    • By: John Warrillow
    • Narrated by: Don Hagen
    • Length: 5 hrs and 15 mins
    • Release date: 02-05-15
    • Language: English
    • 4.5 out of 5 stars 1,041 ratings
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit

    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Release date: 03-01-16
    • Language: English
    • 4.5 out of 5 stars 238 ratings
    • Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • By: Joey Coleman
    • Narrated by: Joey Coleman
    • Length: 9 hrs and 28 mins
    • Release date: 04-03-18
    • Language: English
    • 4.5 out of 5 stars 797 ratings
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 09-24-21
    • Language: English
    • 5 out of 5 stars 24 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • By: Gary Vaynerchuk
    • Narrated by: Gary Vaynerchuk
    • Length: 5 hrs and 41 mins
    • Release date: 06-28-11
    • Language: English
    • 4.5 out of 5 stars 2,871 ratings
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Regular price: $18.89 or 1 credit

    Sale price: $18.89 or 1 credit

    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 09-20-22
    • Language: English
    • 4.5 out of 5 stars 74 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • By: Wayne McCulloch
    • Narrated by: Nick Hardcastle
    • Length: 8 hrs and 6 mins
    • Release date: 12-06-21
    • Language: English
    • 4.5 out of 5 stars 23 ratings
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Regular price: $15.59 or 1 credit

    Sale price: $15.59 or 1 credit

    • The Future Is Immersive
    • By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Graham Rowat
    • Length: 5 hrs and 40 mins
    • Release date: 12-19-23
    • Language: English
    • 3 out of 5 stars 2 ratings
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Regular price: $13.99 or 1 credit

    Sale price: $13.99 or 1 credit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • By: Jon Picoult
    • Narrated by: Jon Picoult
    • Length: 8 hrs and 58 mins
    • Release date: 01-18-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • A Simple, Speedy, and Sustainable Path to Superior Growth
    • By: Eddie Yoon
    • Narrated by: Chris Sorensen
    • Length: 4 hrs and 14 mins
    • Release date: 05-05-17
    • Language: English
    • 4 out of 5 stars 20 ratings
    • Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • Actionable CX Strategies to Better Understand, Attract, and Retain Customers
    • By: Debbie Levitt
    • Narrated by: Debbie Levitt
    • Length: 16 hrs and 35 mins
    • Release date: 02-15-23
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

  • Regular price: $21.48 or 1 credit

    Sale price: $21.48 or 1 credit

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • By: Renee Evenson
    • Narrated by: Sandra Burr
    • Length: 6 hrs and 40 mins
    • Release date: 12-12-17
    • Language: English
    • 4 out of 5 stars 10 ratings
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Regular price: $20.00 or 1 credit

    Sale price: $20.00 or 1 credit

    • Conquering the New Battleground for Customer Loyalty
    • By: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
    • Length: 6 hrs and 37 mins
    • Release date: 03-03-20
    • Language: English
    • 4.5 out of 5 stars 110 ratings
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
    • By: Andy Paul
    • Narrated by: Grover Gardner
    • Length: 6 hrs and 32 mins
    • Release date: 12-17-14
    • Language: English
    • 4.5 out of 5 stars 40 ratings
    • Amp up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit