Customer Research

Product List
    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-21
    • Language: English
    • 4.5 out of 5 stars 30 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • How to Learn What Customers Need but Don't Tell You
    • By: Andrea Olson
    • Narrated by: Rachel Perry
    • Length: 4 hrs and 53 mins
    • Release date: 06-14-22
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • Transforming Customer Experience for an On-Screen World
    • By: Rick Delisi, Dan Michaeli
    • Narrated by: Rick Delisi
    • Length: 5 hrs and 35 mins
    • Release date: 12-21-21
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world....

    Regular price: $13.75 or 1 credit

    Sale price: $13.75 or 1 credit

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    • How High Performers Overcome Customer Indecision
    • By: Matthew Dixon, Ted McKenna
    • Narrated by: Matthew Dixon, Ted McKenna
    • Length: 5 hrs and 47 mins
    • Release date: 09-20-22
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • The Future Is Immersive
    • By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated by: Graham Rowat
    • Length: 5 hrs and 40 mins
    • Release date: 12-19-23
    • Language: English
    • 3.5 out of 5 stars 3 ratings
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Regular price: $13.99 or 1 credit

    Sale price: $13.99 or 1 credit

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • By: Joey Coleman
    • Narrated by: Joey Coleman
    • Length: 9 hrs and 28 mins
    • Release date: 04-03-18
    • Language: English
    • 4.5 out of 5 stars 797 ratings
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • By: Adele Revella
    • Narrated by: Pam Ward
    • Length: 7 hrs and 2 mins
    • Release date: 11-12-19
    • Language: English
    • 4 out of 5 stars 39 ratings
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • Actionable CX Strategies to Better Understand, Attract, and Retain Customers
    • By: Debbie Levitt
    • Narrated by: Debbie Levitt
    • Length: 16 hrs and 35 mins
    • Release date: 02-15-23
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • By: Wayne McCulloch
    • Narrated by: Nick Hardcastle
    • Length: 8 hrs and 6 mins
    • Release date: 12-06-21
    • Language: English
    • 4.5 out of 5 stars 23 ratings
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Regular price: $15.59 or 1 credit

    Sale price: $15.59 or 1 credit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • By: Jon Picoult
    • Narrated by: Jon Picoult
    • Length: 8 hrs and 58 mins
    • Release date: 01-18-22
    • Language: English
    • 4.5 out of 5 stars 15 ratings
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

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    • How to Create Relevant and Memorable Experiences at Every Touchpoint
    • By: Nicholas J. Webb
    • Narrated by: James Foster
    • Length: 7 hrs and 1 min
    • Release date: 12-27-15
    • Language: English
    • 4.5 out of 5 stars 175 ratings
    • What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....

    Regular price: $20.00 or 1 credit

    Sale price: $20.00 or 1 credit

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • By: Renee Evenson
    • Narrated by: Sandra Burr
    • Length: 6 hrs and 40 mins
    • Release date: 12-12-17
    • Language: English
    • 4 out of 5 stars 10 ratings
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Regular price: $20.00 or 1 credit

    Sale price: $20.00 or 1 credit

    • Creating a Subscription Business in Any Industry
    • By: John Warrillow
    • Narrated by: Don Hagen
    • Length: 5 hrs and 15 mins
    • Release date: 02-05-15
    • Language: English
    • 4.5 out of 5 stars 1,041 ratings
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit

    • A Simple, Speedy, and Sustainable Path to Superior Growth
    • By: Eddie Yoon
    • Narrated by: Chris Sorensen
    • Length: 4 hrs and 14 mins
    • Release date: 05-05-17
    • Language: English
    • 4 out of 5 stars 20 ratings
    • Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    Included in Plus membership
  • Regular price: $9.99 or 1 credit

    Sale price: $9.99 or 1 credit

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    • How Smart Companies Turn Sustainability into Billion-Dollar Businesses
    • By: E. Freya Williams
    • Narrated by: Kelly Bourquin
    • Length: 7 hrs and 6 mins
    • Release date: 07-24-15
    • Language: English
    • 4 out of 5 stars 56 ratings
    • Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit

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    • By: Gary Vaynerchuk
    • Narrated by: Gary Vaynerchuk
    • Length: 5 hrs and 41 mins
    • Release date: 06-28-11
    • Language: English
    • 4.5 out of 5 stars 2,871 ratings
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Regular price: $18.89 or 1 credit

    Sale price: $18.89 or 1 credit

    • How to Design B2B SAAS Pricing Models That Your Customers Will Love
    • By: Ulrik Lehrskov-Schmidt
    • Narrated by: Ulrik Lehrskov-Schmidt
    • Length: 6 hrs and 29 mins
    • Release date: 02-08-24
    • Language: English
    • 4 out of 5 stars 7 ratings
    • Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit