Consumer Products
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 01-22-14
- Language: English
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 10-28-19
- Language: English
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Release date: 08-30-19
- Language: English
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 04-25-17
- Language: English
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- By: Kim Booker, Chip Doyle, David Mattson
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Unabridged
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.
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awesome
- By Anonymous User on 01-24-20
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Release date: 05-01-18
- Language: English
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 11-28-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Release date: 05-17-06
- Language: English
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good overview of the discipline
- By Amazon Customer on 08-03-24
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 07-25-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Thx
- By Huntress Janos on 05-09-24
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 05-18-21
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 06-11-19
- Language: English
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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Thought Provoking
- By DScumaci on 07-31-17
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 10-15-13
- Language: English
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Unabridged
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This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Release date: 05-18-24
- Language: English
- This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local ...
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Marketing Magic with Tiktok - Unleashing Viral Power, How to Captivate Audiences on Tiktok
- Tiktok books, Tiktok app, Marketing and Sales
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 36 mins
- Unabridged
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Unlock the secret to captivating audiences and going viral with "Marketing Magic with Tiktok – Unleashing Viral Power, How to Captivate Audiences on Tiktok." This book dives deep into the strategies you need to turn Tiktok into a powerhouse marketing tool for your business, whether you're a small startup or an established brand. Learn how to conduct effective marketing research on TikTok, discover the latest trends, and leverage the platform's algorithm to your advantage. Perfect for small business owners, this guide walks you through creating engaging content, mastering hashtag ...
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Marketing Magic with Tiktok - Unleashing Viral Power, How to Captivate Audiences on Tiktok
- Tiktok books, Tiktok app, Marketing and Sales
- Narrated by: Virtual Voice
- Length: 36 mins
- Release date: 10-16-24
- Language: English
- Unlock the secret to captivating audiences and going viral with "Marketing Magic with Tiktok – Unleashing Viral Power, How to Captivate Audiences...
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Unabridged
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Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby can catalyze into a phenomenal business venture! Our eBook will guide you through the fascinating world of consumer 3D printing. It acquaints you with the birth of consumer 3D Printing, its evolution, and how it transitioned from being a mere hobby to a lucrative business. Explore the anatomy of 3D printers, understand their types, their quality, and the diverse materials used. Immerse yourself in fun-filled, absorbing chapters which elucidate ...
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Release date: 04-21-24
- Language: English
- Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby ...
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- By: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 02-22-22
- Language: English
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Werewolf Winter: A Short Story
- By: Walter Lazo
- Narrated by: Gene Joseph Blake
- Length: 2 hrs and 20 mins
- Unabridged
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Galein, the Terrible Man, fearing the darkness he sees in his own soul, has retreated into the monastery of Sheogarath, hoping to find solace and peace. But a new evil has come to the land of Uruad, a creature of such malevolent hatred that threatens to consume the Earth. It is a werewolf. Galein will have to confront more than the darkness he sees in himself, or watch the world die.
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Werewolf Winter: A Short Story
- Narrated by: Gene Joseph Blake
- Length: 2 hrs and 20 mins
- Release date: 07-16-12
- Language: English
- Galein, the Terrible Man, fearing the darkness he sees in his own soul, has retreated into the monastery of Sheogarath, hoping to find solace and peace. But a new evil has come to the land of Uruad....
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Technology Strategy Essentials: A Concise Guide and Primer
- Unlock the Secrets to Developing Cutting-Edge Products, Services, and Business Models, and Building Sustainable Competitive Advantage
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 5 hrs and 22 mins
- Unabridged
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TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...
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Technology Strategy Essentials: A Concise Guide and Primer
- Unlock the Secrets to Developing Cutting-Edge Products, Services, and Business Models, and Building Sustainable Competitive Advantage
- Narrated by: Virtual Voice
- Length: 5 hrs and 22 mins
- Release date: 02-15-24
- Language: English
- TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of ...
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- By: Shlomo Benartzi, Jonah Lehrer
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Unabridged
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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Not the best book for listening
- By SK on 01-21-17
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrated by: Rob Shapiro
- Length: 6 hrs and 39 mins
- Release date: 10-06-15
- Language: English
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- By: Anne Beall
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Unabridged
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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Release date: 03-24-24
- Language: English
- For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...
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Conquer the CLEP Principles of Marketing Exam
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 5 hrs and 13 mins
- Unabridged
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Unlock your potential and excel in the CLEP Principles of Marketing Exam with this comprehensive study guide. Designed to help you master essential concepts, this guide covers all key topics, ensuring you are well-prepared for success. Explore the pivotal Role of Marketing in Society, understanding how marketing drives economic growth, fosters innovation, and shapes consumer behavior. Delve into the importance of Ethics in Marketing, focusing on ethical decision-making and corporate social responsibility. Gain insights into the unique strategies of Nonprofit Marketing and the complexities ...
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Conquer the CLEP Principles of Marketing Exam
- Narrated by: Virtual Voice
- Length: 5 hrs and 13 mins
- Release date: 05-19-24
- Language: English
- Unlock your potential and excel in the CLEP Principles of Marketing Exam with this comprehensive study guide. Designed to help you master essential...
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