Hard Sale

From the host of the popular WNYC podcast Death, Sex, & Money, Let’s Talk About Hard Things is “like a good conversation with a friend” (The New Yorker) where “no topic is off-limits when it comes to creating meaningful connection” (Lori Gottlieb, author of Maybe You Should Talk to Someone).

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

V. I. Warshawski may have left her old South Chicago neighborhood, but she learns that she cannot escape it. When V. I. takes over coaching duties of the girls' basketball team at her former high school, she faces an ill-equipped, ragtag group of gangbangers, fundamentalists, and teenage moms, who inevitably draw the detective into their family woes.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Key West P.I. Gideon Lowry is no longer drowning his sorrow in rum these days. He's just drowning, and in desperate need of a lifesaver. Enter Katy Morgan of a local escort service, just the woman to see him through another lonely night. But by the morning after, it's Katy who hits rock bottom - her body is found on the kitchen floor of her trailer, way beyond anyone's help. The gruesome discovery plunges Gideon into a quarter-million-dollar mystery.

This isn't some "Rah, Rah" bullshit book that's designed to make you feel good about having a f--ked up life. I wrote this book to show those of you out there that are in the struggle, what's possible if you work for it. Nothing in life is free. Everything costs money or time. Allow me to save you both by listening to this book. Some of the stories you will hear in this book will be hard to believe, but they are true nonetheless. I've replayed many of these scenes and scripts in my mind 1,000 times, trying to figure out how in the hell things went down the way they did.

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these clichés. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business.

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

Death. Sex. Money. Tricky subjects we’re taught to avoid in polite conversation. But if they’re so unpleasant, why do so many people tune in regularly to hear Anna Sale asking perfect strangers about them? What if, rather than declaring them off-limits, we could all benefit from discussing them more? In Let’s Talk About Hard Things, Sale - the host of cult podcast Death, Sex & Money, which tackles life’s hard questions - takes her quest for more honest communication into her own life.

Given an assignment to write an article on an outlaw motorcycle club, what award-winning journalist would say no? Not me. I had a weakness for bad boys, tattoos, and men on motorcycles. But Nick Navarro wasn't a typical biker. He wasn't even a typical outlaw.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Struggling to meet your sales goals? Struggling to develop your life practice? Struggling to close life policies? Dealing with chargebacks when you shouldn't be? This book might help. If you'd liked my other work this book will blow you away.

For 15 years, Earth has had a scientific station on an exoplanet orbiting Gliese 876. It is humanity's only presence outside the Solar System. But a new and powerful telescope at L5 can detect no evidence of Phaeton Base, even though it should be able to. So the US has sent Brigadier Colonel Bradley Elliott, USAF, to investigate. Twenty years before, Elliott was the first, and to date only, man to land on the Martian surface.

Life on the moon is not all it’s cut out to be. Temperatures both day and night are deadly and unbearable. There are few places to hide from the blistering heat and the freezing cold. However, two people are determined to make it work, despite the danger and difficulty that challenges their dreams. Annie Taylor, a law student, came to the moon to harvest Helium 3, a precious element that not only solved the energy crisis, but also prevented World War III.

It is 1965, and Ginny Eckhardt is a science fiction writer. She's been published in the big science fiction magazines and is friends with many of the popular science fiction authors of the day. Her husband, Walden, has just been selected by NASA as one of the New Nineteen Apollo astronauts...which means Ginny will be a member of the Astronaut Wives Club.

This edition of The Eye with Which the Universe Beholds Itself is enhanced with a musical soundtrack from Booktrack! For 15 years, Earth has had a scientific station on an exoplanet orbiting Gliese 876. It is humanity’s only presence outside the solar system. But a new and powerful telescope at L5 can detect no evidence of Phaeton Base, even though it should be able to. So the US has sent Brigadier Colonel Bradley Elliott, USAF, to investigate.

All That Outer Space Allows: Booktrack Edition adds an immersive musical soundtrack to your audiobook listening experience! It is 1965 and Ginny Eckhardt is a science fiction writer. She’s been published in the big science fiction magazines and is friends with many of the popular SF authors of the day. Her husband, Walden, will soon be an Apollo astronaut. Although the realities of spaceflight fascinate Ginny, her genders bars her from the United States space programme. Her science fiction offers little in the way of consolation - but perhaps there is something she can do about that....