Practical Marketing
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- By: Dekker Fraser
- Narrated by: Tom Brooks
- Length: 1 hr and 42 mins
- Unabridged
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrated by: Tom Brooks
- Length: 1 hr and 42 mins
- Release date: 07-23-20
- Language: English
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Artificial Intelligence for Marketing
- Practical Applications
- By: Jim Sterne
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Unabridged
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
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Great listen!
- By Terrell Simpson on 10-23-23
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Artificial Intelligence for Marketing
- Practical Applications
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Release date: 04-24-18
- Language: English
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way....
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Wish for more depth
- By Michael on 10-18-19
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 05-28-19
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- By: Will Leach
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Unabridged
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Release date: 07-15-21
- Language: English
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Release date: 11-14-11
- Language: English
- Learn to make your small business marketing as simple, effective, and affordable as duct tape....
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Financial Modeling and Valuation
- A Practical Guide to Investment Banking and Private Equity
- By: Paul Pignataro
- Narrated by: Paul Heitsch
- Length: 10 hrs and 59 mins
- Unabridged
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Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. Step-by-step, you will construct a full scale financial model and valuation. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent.
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Financial Modeling and Valuation
- A Practical Guide to Investment Banking and Private Equity
- Narrated by: Paul Heitsch
- Length: 10 hrs and 59 mins
- Release date: 12-19-19
- Language: English
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Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a financial model by professional Wall Street analysts....
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Holistic Email Marketing
- A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
- By: Kath Pay
- Narrated by: Kath Pay
- Length: 6 hrs and 37 mins
- Unabridged
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Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.
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Holistic Email Marketing
- A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
- Narrated by: Kath Pay
- Length: 6 hrs and 37 mins
- Release date: 07-27-23
- Language: English
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Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company....
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Marketing: A Guide to the Fundamentals
- The Economist
- By: Patrick Forsyth
- Narrated by: Barnaby Edwards
- Length: 8 hrs and 1 min
- Unabridged
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The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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Excellent overview on marketing
- By Vlad Iv on 12-27-13
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Marketing: A Guide to the Fundamentals
- The Economist
- Narrated by: Barnaby Edwards
- Series: The Economist
- Length: 8 hrs and 1 min
- Release date: 08-16-13
- Language: English
- This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved...
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Personal Injury Lawyer Marketing
- From Good to GOAT
- By: Chris Dreyer
- Narrated by: Alex Freeman
- Length: 3 hrs and 41 mins
- Unabridged
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry. It will show you how much to invest in marketing and where to invest it, covering the main channels that drive business so you can determine which are best for you. Armed with this knowledge, you can generate more leads—and take your law firm from good to GOAT.
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Personal Injury Lawyer Marketing
- From Good to GOAT
- Narrated by: Alex Freeman
- Length: 3 hrs and 41 mins
- Release date: 09-13-24
- Language: English
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry.
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Construction Genius
- Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies
- By: Eric Anderton
- Narrated by: Eric Anderton
- Length: 4 hrs and 53 mins
- Unabridged
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Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.
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Go from Alpha to Omni
- By Boulevard Building Company on 09-21-23
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Construction Genius
- Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies
- Narrated by: Eric Anderton
- Length: 4 hrs and 53 mins
- Release date: 10-25-22
- Language: English
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Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective....
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The Sweaty Startup Guide to Starting Your Own Concrete Business
- Practical advice and insights for launching and growing a successful concrete business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 28 mins
- Unabridged
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Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...
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The Sweaty Startup Guide to Starting Your Own Concrete Business
- Practical advice and insights for launching and growing a successful concrete business
- Narrated by: Virtual Voice
- Length: 1 hr and 28 mins
- Release date: 10-21-24
- Language: English
- Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where...
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Instagram Marketing Algorithms Secrets
- A Practical Guide to Rapidly Grow Thousands of Followers, Personal Branding for Business, Advertising and Become a Pro Social Media Influencer
- By: Jordan Connery
- Narrated by: Tom Brooks
- Length: 3 hrs and 29 mins
- Unabridged
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Instagram is one of, if not the best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Instagram Marketing Algorithms Secrets
- A Practical Guide to Rapidly Grow Thousands of Followers, Personal Branding for Business, Advertising and Become a Pro Social Media Influencer
- Narrated by: Tom Brooks
- Length: 3 hrs and 29 mins
- Release date: 03-12-21
- Language: English
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Instagram is one of, if not the best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience....
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Marketing for Growth
- The Economist
- By: Iain Ellwood
- Narrated by: Karen Cass
- Length: 7 hrs and 4 mins
- Unabridged
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Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.
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Marketing for Growth
- The Economist
- Narrated by: Karen Cass
- Series: The Economist
- Length: 7 hrs and 4 mins
- Release date: 12-05-13
- Language: English
- Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth....
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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Great ABM read for new ABMers
- By Sloan Newman on 06-26-24
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Release date: 06-14-18
- Language: English
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure....
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- By: Alexander Chernev, Philip Kotler
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Unabridged
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Release date: 06-27-23
- Language: English
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev....
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Release date: 04-01-22
- Language: English
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes....
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Too Nice for Sales
- A Practical Guide to Ethical Lead Conversion
- By: Barry Jenkins
- Narrated by: Jack Nolan
- Length: 2 hrs and 52 mins
- Unabridged
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Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook; they are based on Biblical principles. More than 10 years ago, I had a crisis of faith, as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale. This audiobook is a deep dive into what I learned during these struggles and core reason my business is a success today.
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Amazing read
- By Amazon Customer on 03-12-22
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Too Nice for Sales
- A Practical Guide to Ethical Lead Conversion
- Narrated by: Jack Nolan
- Length: 2 hrs and 52 mins
- Release date: 02-17-22
- Language: English
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Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook....
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The Sweaty Startup Guide to Starting Your Own Commercial Cleaning Business
- A Practical Guide to Starting Your Own Commercial Cleaning Business from Scratch
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 25 mins
- Unabridged
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Are you looking for a way to become your own boss and start a successful business? Look no further than The Sweaty Startup Guide, the ultimate step-by-step guide to launching and growing a commercial cleaning business. With 20 comprehensive chapters, this eBook will guide you through everything you need to know about starting and running a commercial cleaning business. From defining your target market and creating a business plan, to building your team and managing your finances, this guide has it all. But this isn't just another dry business book. The Sweaty Startup Guide is filled with ...
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The Sweaty Startup Guide to Starting Your Own Commercial Cleaning Business
- A Practical Guide to Starting Your Own Commercial Cleaning Business from Scratch
- Narrated by: Virtual Voice
- Length: 1 hr and 25 mins
- Release date: 04-21-24
- Language: English
- Are you looking for a way to become your own boss and start a successful business? Look no further than The Sweaty Startup Guide, the ultimate step...
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Unabridged
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Real-world frameworks that deliver true results
- By Kindle Customer on 07-05-24
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Release date: 07-03-24
- Language: English
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Can Marketing Save the Planet?
- 101 Practical Ways to Use Sustainable Marketing as a Force for Good
- By: Michelle Carvill, Gemma Butler
- Narrated by: Ruth Galliers
- Length: 12 hrs and 11 mins
- Unabridged
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In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.
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Trully Practical
- By JP Obando on 10-03-24
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Can Marketing Save the Planet?
- 101 Practical Ways to Use Sustainable Marketing as a Force for Good
- Narrated by: Ruth Galliers
- Length: 12 hrs and 11 mins
- Release date: 01-04-24
- Language: English
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Can Marketing Save the Planet? explores some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing....
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