Practical Marketing
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- By: Dekker Fraser
- Narrated by: Tom Brooks
- Length: 1 hr and 42 mins
- Unabridged
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrated by: Tom Brooks
- Length: 1 hr and 42 mins
- Release date: 07-23-20
- Language: English
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Artificial Intelligence for Marketing
- Practical Applications
- By: Jim Sterne
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Unabridged
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
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Basic Understanding of AI
- By Zakk Trujillo on 06-18-25
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Artificial Intelligence for Marketing
- Practical Applications
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Release date: 04-24-18
- Language: English
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way....
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Marketing: A Guide to the Fundamentals
- The Economist
- By: Patrick Forsyth
- Narrated by: Barnaby Edwards
- Length: 8 hrs and 1 min
- Unabridged
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The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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Excellent overview on marketing
- By Vlad Iv on 12-27-13
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Marketing: A Guide to the Fundamentals
- The Economist
- Narrated by: Barnaby Edwards
- Series: The Economist
- Length: 8 hrs and 1 min
- Release date: 08-16-13
- Language: English
- This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved...
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Release date: 11-14-11
- Language: English
- Learn to make your small business marketing as simple, effective, and affordable as duct tape....
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Wish for more depth
- By Michael on 10-18-19
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 05-28-19
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Construction Genius
- Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies
- By: Eric Anderton
- Narrated by: Eric Anderton
- Length: 4 hrs and 53 mins
- Unabridged
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Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.
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Some of the most solid construction career commentary available
- By Hunter R on 12-16-24
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Construction Genius
- Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies
- Narrated by: Eric Anderton
- Length: 4 hrs and 53 mins
- Release date: 10-25-22
- Language: English
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Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective....
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Price Action Breakdown (Vol. 2)
- A Complete Practical Guide to Mastering Advanced Price Action Analysis
- By: Laurentiu Damir
- Narrated by: Virtual Voice
- Length: 3 hrs and 50 mins
- Unabridged
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Master What Really Moves Markets — Unlocking the Power of Price Action, Volume, Market Structure, and Momentum The second edition of Price Action Breakdown builds upon the foundation of the first volume, introducing a significantly more refined and structured approach to price action trading. This edition is designed for traders who are ready to think deeper, analyze smarter, and execute with greater precision. It explores the subtle mechanics behind price movement—expanding on key concepts such as the value area, control price, trading volume, market structure, price momentum and ...
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Price Action Breakdown (Vol. 2)
- A Complete Practical Guide to Mastering Advanced Price Action Analysis
- Narrated by: Virtual Voice
- Length: 3 hrs and 50 mins
- Release date: 04-22-25
- Language: English
- Master What Really Moves Markets — Unlocking the Power of Price Action, Volume, Market Structure, and Momentum The second edition of Price Action...
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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Great ABM read for new ABMers
- By Sloan Newman on 06-26-24
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Release date: 06-14-18
- Language: English
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure....
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- By: Will Leach
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Unabridged
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrated by: Mike Rylander
- Length: 4 hrs and 46 mins
- Release date: 07-15-21
- Language: English
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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The Complete Direct Sales Bible
- Practical Network Marketing Scripts to Rock Your Network Marketing Business in 30 Days
- By: Ken Chong
- Narrated by: Virtual Voice
- Length: 42 mins
- Unabridged
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Network marketing is a turn of the century marketing method that utilizes independent sales reps as a way to reach a wider customer base. It succeeds where traditional marketing methods fail and is extremely effective at pushing products out to the marketplace quickly. It is also a very popular business opportunity for people looking to earn some extra income on the side. If you have been in the network marketing business long enough, you will know that it takes a lot of hard work to succeed. The most difficult part of the business is finding the motivation and the drive to continue, even ...
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The Complete Direct Sales Bible
- Practical Network Marketing Scripts to Rock Your Network Marketing Business in 30 Days
- Narrated by: Virtual Voice
- Length: 42 mins
- Release date: 05-01-25
- Language: English
- Network marketing is a turn of the century marketing method that utilizes independent sales reps as a way to reach a wider customer base. It ...
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Financial Modeling and Valuation
- A Practical Guide to Investment Banking and Private Equity
- By: Paul Pignataro
- Narrated by: Paul Heitsch
- Length: 10 hrs and 59 mins
- Unabridged
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Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. Step-by-step, you will construct a full scale financial model and valuation. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent.
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Financial Modeling and Valuation
- A Practical Guide to Investment Banking and Private Equity
- Narrated by: Paul Heitsch
- Length: 10 hrs and 59 mins
- Release date: 12-19-19
- Language: English
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Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a financial model by professional Wall Street analysts....
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- By: Robert Patin, Darren Ward
- Narrated by: Robert Patin, Darren Ward
- Length: 3 hrs and 24 mins
- Unabridged
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- Narrated by: Robert Patin, Darren Ward
- Length: 3 hrs and 24 mins
- Release date: 11-10-22
- Language: English
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side and build practical agency systems to simplify and scale your business....
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Release date: 04-01-22
- Language: English
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes....
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Personal Injury Lawyer Marketing
- From Good to GOAT
- By: Chris Dreyer
- Narrated by: Alex Freeman
- Length: 3 hrs and 41 mins
- Unabridged
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry. It will show you how much to invest in marketing and where to invest it, covering the main channels that drive business so you can determine which are best for you. Armed with this knowledge, you can generate more leads—and take your law firm from good to GOAT.
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Simple, actionable, and entertaining
- By Teresa on 01-25-25
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Personal Injury Lawyer Marketing
- From Good to GOAT
- Narrated by: Alex Freeman
- Length: 3 hrs and 41 mins
- Release date: 09-13-24
- Language: English
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Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry.
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Too Nice for Sales
- A Practical Guide to Ethical Lead Conversion
- By: Barry Jenkins
- Narrated by: Jack Nolan
- Length: 2 hrs and 52 mins
- Unabridged
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Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook; they are based on Biblical principles. More than 10 years ago, I had a crisis of faith, as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale. This audiobook is a deep dive into what I learned during these struggles and core reason my business is a success today.
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Amazing read
- By Amazon Customer on 03-12-22
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Too Nice for Sales
- A Practical Guide to Ethical Lead Conversion
- Narrated by: Jack Nolan
- Length: 2 hrs and 52 mins
- Release date: 02-17-22
- Language: English
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Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook....
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Principles of Marketing Systems
- A Complete Practical Approach
- By: Krishna Kumar Singh
- Narrated by: Virtual Voice
- Length: 18 hrs and 57 mins
- Unabridged
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Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and measures their magnitude, determines which target market the organization can best serve, decides on ...
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Principles of Marketing Systems
- A Complete Practical Approach
- Narrated by: Virtual Voice
- Length: 18 hrs and 57 mins
- Release date: 04-04-25
- Language: English
- Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, ...
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Insurance Breakthrough
- A Practical Guide for New Agents to Win Clients and Build a Lasting Career
- By: Stephen E Brown
- Narrated by: Stephanie Quinn
- Length: 1 hr and 46 mins
- Unabridged
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The Advisor’s Blueprint is written for new and growing agents in the insurance, financial services, and advisory industries who are ready to build not just a business, but a reputation that lasts. Through eight structured chapters and a powerful conclusion, this book walks you through every stage of sustainable growth — from mindset and planning to trust-building consultations, client retention, referrals, and long-term consistency. With real-life examples, repeatable systems, and honest reflections, it helps you shift from chasing clients to becoming someone clients chase.
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Insurance Breakthrough
- A Practical Guide for New Agents to Win Clients and Build a Lasting Career
- Narrated by: Stephanie Quinn
- Length: 1 hr and 46 mins
- Release date: 05-29-25
- Language: English
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The Advisor’s Blueprint is written for new and growing agents in the insurance, financial services, and advisory industries who are ready to build not just a business, but a reputation that lasts.
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- By: Alexander Chernev, Philip Kotler
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Unabridged
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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No pdf
- By moe on 11-21-24
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Release date: 06-27-23
- Language: English
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev....
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The Smart Investor's Guide to Investing In a Volatile Market
- Practical Tools and Real-World Examples for Uncertain Times
- By: Peter Valenzuela
- Narrated by: Virtual Voice
- Length: 2 hrs and 19 mins
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The market is shaking. Will you freeze—or will you thrive? The Smart Investor’s Guide to Investing in a Volatile Market is your no-nonsense playbook for building wealth when everyone else is panicking. Written by seasoned investor, Dr. Peter Valenzuela, this actionable guide transforms fear into confidence with practical strategies for navigating market uncertainty. Whether you're new to investing, protecting your retirement, or refining your portfolio, this book gives you the tools to make smart, steady moves when it matters most. Inside, you'll discover: Why volatility is your ...
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The Smart Investor's Guide to Investing In a Volatile Market
- Practical Tools and Real-World Examples for Uncertain Times
- Narrated by: Virtual Voice
- Length: 2 hrs and 19 mins
- Release date: 04-15-25
- Language: English
- The market is shaking. Will you freeze—or will you thrive? The Smart Investor’s Guide to Investing in a Volatile Market is your no-nonsense ...
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A Mind for Sales
- Daily Habits and Practical Strategies for Sales Success
- By: Mark Hunter CSP
- Narrated by: Mark Hunter CSP, Henry O. Arnold
- Length: 4 hrs and 52 mins
- Unabridged
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Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.
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Easy Listening
- By Sunny Burns on 12-21-20
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A Mind for Sales
- Daily Habits and Practical Strategies for Sales Success
- Narrated by: Mark Hunter CSP, Henry O. Arnold
- Length: 4 hrs and 52 mins
- Release date: 03-31-20
- Language: English
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For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance....
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