Marketing Insights
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- By: Anne Beall
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Unabridged
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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Release date: 03-24-24
- Language: English
- For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 02-15-22
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- By: Piyanka Jain, Puneet Sharma
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Unabridged
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List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.
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Not good for audio
- By Sam on 09-03-20
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Behind Every Good Decision
- How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
- Narrated by: Karen Saltus
- Length: 5 hrs and 49 mins
- Release date: 11-05-14
- Language: English
- List the hottest buzzwords in business today and "analytics" is bound to come out near the top....
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- By: Tim Koelzer, Kristin Kurth
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Unabridged
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How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.
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solid corporate marketing basics and frameworks
- By Patrick Ferry on 03-08-22
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Upstream Marketing
- Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Narrated by: Chris Abell
- Length: 6 hrs and 49 mins
- Release date: 05-20-21
- Language: English
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Authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy....
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Gray Goldfish
- Navigating the Gray Areas to Successfully Lead Every Generation
- By: Stan Phelps, Brian Doyle
- Narrated by: Virtual Voice
- Length: 5 hrs and 13 mins
- Unabridged
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How do you successfully lead the five generations in today’s workforce? It's not a one-size-fits-all approach. You need the tools to navigate. Filled with over 100 case studies and the Generational Matrix, Gray Goldfish provides the definitive map for leaders to follow as they recruit, train, manage, and inspire across the generations.
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Gray Goldfish
- Navigating the Gray Areas to Successfully Lead Every Generation
- Narrated by: Virtual Voice
- Length: 5 hrs and 13 mins
- Release date: 02-26-24
- Language: English
- How do you successfully lead the five generations in today’s workforce? It's not a one-size-fits-all approach. You need the tools to navigate. ...
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 47 mins
- Unabridged
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Real-world frameworks that deliver true results
- By Kindle Customer on 07-05-24
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrated by: Richmond Wong
- Length: 6 hrs and 47 mins
- Release date: 07-03-24
- Language: English
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Insight-Led Selling
- Adopt an Executive Mindset, Build Credibility, Communicate with Impact
- By: Stephen Timme, Melody Astley
- Narrated by: Paul Schmidt, Stephen Timme, Melody Astley
- Length: 4 hrs and 52 mins
- Unabridged
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You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.
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Insight-Led Selling
- Adopt an Executive Mindset, Build Credibility, Communicate with Impact
- Narrated by: Paul Schmidt, Stephen Timme, Melody Astley
- Length: 4 hrs and 52 mins
- Release date: 10-28-21
- Language: English
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You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities....
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Information Technology Career Guide
- By: Eric Frick
- Narrated by: Virtual Voice
- Length: 49 mins
- Unabridged
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Your current book description for "Information Technology Career Guide" is informative, but it can be enhanced to be more engaging and appealing to potential readers. Here's a revised version: Information Technology Career Guide: Navigating the Dynamic World of IT Careers Welcome to the ever-evolving and dynamic world of Information Technology! "Information Technology Career Guide" is your essential companion for starting a career in IT. This book, meticulously crafted for beginners, offers a comprehensive introduction to the vast field of IT, making it an ideal read for those just stepping...
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Easy to understand
- By Nay Tackett on 05-14-24
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Information Technology Career Guide
- Narrated by: Virtual Voice
- Length: 49 mins
- Release date: 02-07-24
- Language: English
- Your current book description for "Information Technology Career Guide" is informative, but it can be enhanced to be more engaging and appealing to...
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- By: Bruce Seidman, David Mattson
- Narrated by: Sean Pratt
- Length: 3 hrs and 4 mins
- Unabridged
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman - C-level executives at Sandler Training, a world leader in sales training - focus listeners on the 11 core principles that can reshape identity and promote professional growth.
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Game Changer
- By Shane Perrault on 01-20-23
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Sandler Success Principles
- 11 Insights That Will Change the Way You Think and Sell
- Narrated by: Sean Pratt
- Length: 3 hrs and 4 mins
- Release date: 03-05-18
- Language: English
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships....
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The Marketer's Almanac
- 50 Crucial Insights to Transform Your Marketing Strategy
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 5 hrs and 23 mins
- Unabridged
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**Unlock the Mysteries of Niche Marketing with 'The Marketer's Almanac'** In the hyper-connected world of pixels and persuasion, the rules of marketing are being rewritten. If you're on a quest to conquer the digital landscape by mastering the art of niche marketing, then 'The Marketer's Almanac' is your ultimate guidebook to success. This is not just another marketing ebook. It's a strategic beacon, illuminating the path to marketing greatness in uncharted territories. 'The Marketer's Almanac' is an invaluable resource for those savvy individuals determined to pinpoint their unique space ...
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The Marketer's Almanac
- 50 Crucial Insights to Transform Your Marketing Strategy
- Narrated by: Virtual Voice
- Length: 5 hrs and 23 mins
- Release date: 04-20-24
- Language: English
- **Unlock the Mysteries of Niche Marketing with 'The Marketer's Almanac'** In the hyper-connected world of pixels and persuasion, the rules of ...
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Navigating Next
- Insights and Strategies for Leading the Charge in a Disruptive Market
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 7 hrs and 23 mins
- Unabridged
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***"Navigating Next"*** – Dive into the Uncharted Waters of Business Innovation and Transformation Are you ready to propel your business into the future? "Navigating Next" is the quintessential guide that takes you on a deep plunge into the vast ocean of market trends, agile methodologies, and disruptive innovation. This game-changing eBook is a lighthouse for those steering through the unpredictable seas of the modern business landscape, offering clear, actionable insights to help you sail ahead of the competition. **Chapter 1** invites you to unravel the mysteries of market trends, ...
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Navigating Next
- Insights and Strategies for Leading the Charge in a Disruptive Market
- Narrated by: Virtual Voice
- Length: 7 hrs and 23 mins
- Release date: 04-21-24
- Language: English
- ***"Navigating Next"*** – Dive into the Uncharted Waters of Business Innovation and Transformation Are you ready to propel your business into the...
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Future-Proof Strategies
- Navigating Tomorrow's Markets with Agility and Insight
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 54 mins
- Unabridged
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Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...
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Future-Proof Strategies
- Navigating Tomorrow's Markets with Agility and Insight
- Narrated by: Virtual Voice
- Length: 4 hrs and 54 mins
- Release date: 04-19-24
- Language: English
- Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable ...
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January-September North Carolina Events and Local Insights
- Your Comprehensive Guide to Festivals, Celebrations, and Real Estate in North Carolina
- By: Crystal Hutchinson
- Narrated by: Virtual Voice
- Length: 1 hr
- Unabridged
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Title: January-September North Carolina Events and Local Insights Subtitle: Your Comprehensive Guide to Festivals, Celebrations, and Real Estate in North Carolina Product Description: Discover the best of North Carolina with "January-September North Carolina Events and Local Insights", a comprehensive guide that highlights the state's vibrant festivals, cultural celebrations, and essential real estate insights. Whether you're a resident or planning to relocate, this guide offers detailed information on the most exciting events across the state, along with valuable tips for navigating the ...
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January-September North Carolina Events and Local Insights
- Your Comprehensive Guide to Festivals, Celebrations, and Real Estate in North Carolina
- Narrated by: Virtual Voice
- Length: 1 hr
- Release date: 07-03-24
- Language: English
- Title: January-September North Carolina Events and Local Insights Subtitle: Your Comprehensive Guide to Festivals, Celebrations, and Real Estate in...
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The Texan Hay Farmer's Financial Handbook
- Crafting a Prosperous Future with Smart Budgeting and Investment Insights
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 7 hrs and 52 mins
- Unabridged
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Step into the golden fields of opportunity with "The Texan Hay Farmer's Financial Handbook," your comprehensive guide to mastering the economics of hay farming in the Lone Star State. This indispensable eBook serves as an invaluable tool, ushering you through the verdant pastures of financial wisdom and stability in the realm of agricultural entrepreneurship. Embark on this journey with Chapter 1, a deep dive into the hay market, aglow with illuminating insights on the economic impact, the varied demand for different types of hay, and how seasonal pricing fluctuations can be transformed ...
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The Texan Hay Farmer's Financial Handbook
- Crafting a Prosperous Future with Smart Budgeting and Investment Insights
- Narrated by: Virtual Voice
- Length: 7 hrs and 52 mins
- Release date: 04-20-24
- Language: English
- Step into the golden fields of opportunity with "The Texan Hay Farmer's Financial Handbook," your comprehensive guide to mastering the economics of...
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- By: Anthony Milia
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Unabridged
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Release date: 03-16-23
- Language: English
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
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Insights Unleashed
- Analyzing Success with Web Analytics for Your News Aggregator Website
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 3 hrs and 49 mins
- Unabridged
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Step into the captivating world of web analytics and discover the fascinating intersection of data, technology, and news media through "Insights Unleashed". This riveting guide takes you on an in-depth journey through the dynamic world of web analytics and news aggregation websites, revealing a new perspective on how to unlock and harness the transformational power of data. Dive into the fundamental importance of analytics in business, understanding the complex terminology, and discovering the intricate relationship web analytics have with news aggregation websites. Seamlessly journey from ...
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Insights Unleashed
- Analyzing Success with Web Analytics for Your News Aggregator Website
- Narrated by: Virtual Voice
- Length: 3 hrs and 49 mins
- Release date: 04-21-24
- Language: English
- Step into the captivating world of web analytics and discover the fascinating intersection of data, technology, and news media through "Insights ...
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Meatier Marketing Copy
- Insights on Copywriting That Generates Leads and Sparks Sales
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 25 mins
- Unabridged
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Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
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The most useful book I have ever read/heard.
- By Ronald D Cook on 01-06-12
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Meatier Marketing Copy
- Insights on Copywriting That Generates Leads and Sparks Sales
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 25 mins
- Release date: 12-13-11
- Language: English
- Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language....
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- By: Michael Harris
- Narrated by: Dean Wendt
- Length: 1 hr and 39 mins
- Unabridged
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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.
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Great Audio- now narrated by professional actor
- By Michael Harris on 04-10-15
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Narrated by: Dean Wendt
- Length: 1 hr and 39 mins
- Release date: 04-02-15
- Language: English
- How does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer....
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- By: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Unabridged
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Narrated by: Marcia Yudkin
- Length: 1 hr and 47 mins
- Release date: 12-15-11
- Language: English
- Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization....
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