Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have....

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....

Never Be Afraid to Speak to a Group Again....

Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks....

An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come....

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

With Paul Noble’s simple, relaxed approach, you will learn in a way that suits you—without having to memorise long lists of words you won’t use; scribbling notes as you listen; or feeling frustrated....

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading....

Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic and repeated steps....

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation....

This definitive box set includes all the landmark speeches of the great orator and American leader Martin Luther King, Jr....

For the last 20 years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us....

If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America....

Michael Chad Hoeppner has coached presidential candidates, prominent CEOs, and Ivy League deans on their communication skills. Now, he shares his wide‑ranging knowledge in Don't Say Um. Hoeppner has created an entirely new approach to communication training, providing physical exercises to quickly improve speaking. With simple-to-master exercises, Don’t Say Um is an essential tool for improving your speech. Don't Say Um challenges our preconceived notions of good speaking techniques and offers powerful tools to become master communicators.

What if the secret to captivating an audience wasn't just in the words you say, but in how you say them? Dale Carnegie's The Art of Public Speaking isn't just a book—it's a masterclass in unlocking the power of your voice, presence, and passion. Whether you're addressing a packed auditorium or making a toast at a wedding, Carnegie's insights turn fear into confidence and hesitation into impact.

Of all the literary forms, the novel is arguably the most discussed . . . and fretted over. From Miguel de Cervantes’s Don Quixote to the works of Jane Austen, F. Scott Fitzgerald, Ernest Hemingway, and today’s masters, the novel has grown with and adapted to changing societies and technologies, mixing tradition and innovation in every age throughout history. Thomas C. Foster—the sage and scholar who ingeniously led readers through the fascinating symbolic codes of great literature in his first book, How to Read Literature Like a Professor—now examines the grammar of the popular novel.

"Show, don't tell" is a mantra every fiction writer hears, but did you know that effective storytelling sometimes requires a balance of both? In this insightful writing guide, veteran novelist Angela Hunt demystifies the art of showing and telling, teaching writers how to use each technique strategically. Discover when to show for maximum impact, when to tell to keep your story moving, and how to craft narration that's vivid, compelling, and purposeful. Complete with examples and hands-on exercises, this lesson will sharpen your storytelling skills and elevate your craft.

Unlock your full potential as a writer with this weekly collection of practical advice from a seasoned pro. With over 40 years of experience in both fiction and nonfiction, Angela Hunt offers a year's worth of insights on writing, publishing, and the business of being a writer—delivered in concise, actionable nuggets. Each week, you'll find expert advice on various topics, including: *Mastering vocabulary and key publishing terms *Crafting unforgettable characters and compelling plots *Making time for writing, even with a busy schedule *Navigating the complexities of the writing business ...

In a genre with so much imaginative potential, creating well-rounded and unique characters that speak to the personality and individuality of the creator can be tricky. This guide is an excellent resource, perfect for anyone interested in elevating their fantasy content on social media, preparing for a LARP event, or even writing characters for novels or screenplays.

In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. Whether you’re just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you’re meant to write.

Baseado nas pesquisas científicas mais recentes, Daniel Willingham criou 94 dicas práticas para aprimorar cada etapa do aprendizado, seja ler, ouvir ou fazer anotações. Um dos maiores especialistas da área, ele mostra também como lidar com a procrastinação, a ansiedade, a falta de concentração e outros desafios comuns à rotina de estudo. Perfeito para professores e qualquer estudante que queira melhorar seu desempenho, este é o guia definitivo para aprender mais rápido, melhorar as notas e, sobretudo, reter o conhecimento por muito mais tempo.

Today's eerily impressive artificial intelligence writing tools present us with a crucial challenge: As writers, do we unthinkingly adopt AI's time-saving advantages or do we stop to weigh what we gain and lose when heeding its siren call? To understand how AI is redefining what it means to write and think, linguist and educator Naomi S. Baron leads us on a journey connecting the dots between human literacy and today's technology.

LSAT vocabulary doesn't have to be a dry slog through endless definitions. We're going to make it fun, memorable, and even entertaining. This isn't your typical stuffy, textbook-style study guide. This book has been designed to make you laugh, think, and most importantly—remember. We're talking about mnemonics, wild stories, and sentences that will imprint these words into your memory for good.