Business Writing

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Learn the keys to energizing your writing, engaging readers, and breaking out with influence....

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....

In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....

This audiobook offers instruction on living the freelancer dream. It explains in simple terms the procedures and tactics to help you get started on this new way of life. It will also define some legal terms and give you practical tools for a head start on your freelancing career....

This up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need....

From top experts in the field, the definitive guide to grant-writing....

Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers....

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results....

Nonfiction doesn’t mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people’s lives - including yours....

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

Winkle writes letters to the makers of consumer products, demanding satisfaction and complaining about even the most minor of flaws. Miraculously, he gets responses....

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business....

The Bezos Blueprint reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers....

Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.

You’ll never write an email the same way after listening to Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.

Communication is the foundation of success in today's fast-paced, interconnected world. Effective Business Communications is your ultimate guide to mastering the art of clear, impactful, and strategic communication in any professional setting.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying).

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too....

Your First Government Contract introduces the small business entrepreneur or new public sector account executive to the world of government ...