Business Writing

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....

"CHATGPT BIBLE 6 Books in 1" is an all-encompassing manual that covers every aspect of utilizing ChatGPT in a professional setting. This book imparts the understanding necessary to harness the full potential of ChatGPT, thereby granting an unparalleled competitive advantage within your industry....

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....

Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial....

In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....

This up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need....

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results....

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands....

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....

The Bezos Blueprint reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers....

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential.

Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.

In Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising....

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying).

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Listen to find out how....

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives.

Why wait until graduation to start earning? The Student’s Blueprint is your step-by-step guide to turning your knowledge, skills, and passions into income—right now.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens....

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....

Flowing Words: Unlocking Creativity Through Dictation is your quirky, heartfelt, and practical guide to discovering the untapped power of speaking your ideas into existence. Whether you’re a writer who hates typing, a creative lost in blank-page anxiety, or someone who just thinks better out loud—this book will teach you how to turn your messy voice notes into meaningful writing using the magic of modern dictation. With playful exercises, real-world tools (from Google Docs to Dragon, ChatGPT to your phone’s built-in mic), and the kind of witty encouragement your inner writer craves, ...

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Do you dream of seeing your book on the best sellers list? Have you written a book but have no idea how to sell it? Do you want to join the ranks of Christian authors whose books truly make an impact? In How to Sell 1,000 Books a Month, award-winning author and book marketing expert Susan Neal reveals proven strategies to dramatically increase your book sales and move you closer to becoming one of the best sellers books in your genre. Whether you're a first-time author or a seasoned writer, this guide is packed with step-by-step tools to help you share your God-given message with thousands ...

Create Sales Letters With AI That Sell Anything... To Anyone!Are you ready to transform your sales game? With The Perfect Sales Letter by Jim Edwards, you'll learn how to harness the incredible power of AI to craft compelling sales letters that not only capture attention but also convert lookers into loyal customers! Craft Compelling Sales Letters with AI: Master the art of writing persuasive sales copy that speaks to your audience and drives results. Discover AI Techniques for High-Converting Sales Copy: Uncover innovative strategies that take your sales letters from good to great so your ...

Newly minted research economists are equipped with a PhD’s worth of technical and scientific expertise but often lack some of the practical tools necessary for “doing economics.” With this book, economics professor Marc Bellemare breaks down the components of doing research economics and examines each in turn.