Make It Punchy
How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Emma Stratton
-
By:
-
Emma Stratton
About this listen
Sell your tech (without getting technical).
B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She'll explain how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.
With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.
©2024 Emma Stratton (P)2024 Emma StrattonRelated to this topic
-
How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
-
Overall
-
Performance
-
Story
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
-
-
Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- By: Adelyn Birch
- Narrated by: Kitty Hendrix
- Length: 1 hr and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
-
-
This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
-
Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- By: Kam Knight
- Narrated by: Jim D Johnston
- Length: 5 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
-
-
make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
-
There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
-
-
Great concept, interesting writing.
- By Kate on 11-03-17
-
How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
-
Overall
-
Performance
-
Story
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
-
-
Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- By: Adelyn Birch
- Narrated by: Kitty Hendrix
- Length: 1 hr and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
-
-
This book can change your life!
- By Cat O. on 04-04-18
By: Adelyn Birch
-
Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- By: Kam Knight
- Narrated by: Jim D Johnston
- Length: 5 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
-
-
make sure to practice
- By Meryem on 04-24-17
By: Kam Knight
-
There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
-
-
Great concept, interesting writing.
- By Kate on 11-03-17
-
How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
-
Overall
-
Performance
-
Story
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
-
-
I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
-
English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
-
Overall
-
Performance
-
Story
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
-
-
Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
-
Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
-
-
Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
-
Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
-
-
Best so far . . .
- By Medusa in Akron on 07-20-21
-
Survival Theory
- A Preparedness Guide
- By: Jonathan Hollerman
- Narrated by: Jim Pelletier
- Length: 9 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
-
-
Literally a half decent book.
- By LA on 09-29-16
-
How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
-
-
Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
People who viewed this also viewed...
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Startup Different
- The Myth-Busting Blueprint for Your Multi-Million-Dollar Business
- By: David Sinkinson, Chris Sinkinson
- Narrated by: David Sinkinson, Michael Kinsey
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brothers David and Chris Sinkinson, who built, scaled, and exited their business differently want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the pop-culture fiction and assumptions that come with starting your own venture. Join David and Chris to push through the noise and make your startup different.
By: David Sinkinson, and others
-
Think Differently About Learning
- A Homeschool Where Children and Parents Thrive
- By: Maren Goerss, Angela Sizer
- Narrated by: Angela Sizer, Maren Goerss
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Children deserve more than the systems we're currently using to educate them. Hardworking teachers, diligent administrators, and devoted parents are trying their best in an outdated system that isn't meeting our children's complex needs. Instead, imagine a different way to learn. With helpful, practical tips and anecdotes from homeschooling families, this guide covers all you need to know about learning differences, mental health, devices and technology, socialization, and more.
By: Maren Goerss, and others
-
Earn It
- Unconventional Strategies for Brave Marketers
- By: Steve Pratt
- Narrated by: Steve Pratt
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.
-
-
Informative and entertaining!
- By Kindle Customer on 10-17-24
By: Steve Pratt
-
The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- By Mod on 04-17-12
By: Malcolm Gladwell
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Startup Different
- The Myth-Busting Blueprint for Your Multi-Million-Dollar Business
- By: David Sinkinson, Chris Sinkinson
- Narrated by: David Sinkinson, Michael Kinsey
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brothers David and Chris Sinkinson, who built, scaled, and exited their business differently want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the pop-culture fiction and assumptions that come with starting your own venture. Join David and Chris to push through the noise and make your startup different.
By: David Sinkinson, and others
-
Think Differently About Learning
- A Homeschool Where Children and Parents Thrive
- By: Maren Goerss, Angela Sizer
- Narrated by: Angela Sizer, Maren Goerss
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Children deserve more than the systems we're currently using to educate them. Hardworking teachers, diligent administrators, and devoted parents are trying their best in an outdated system that isn't meeting our children's complex needs. Instead, imagine a different way to learn. With helpful, practical tips and anecdotes from homeschooling families, this guide covers all you need to know about learning differences, mental health, devices and technology, socialization, and more.
By: Maren Goerss, and others
-
Earn It
- Unconventional Strategies for Brave Marketers
- By: Steve Pratt
- Narrated by: Steve Pratt
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.
-
-
Informative and entertaining!
- By Kindle Customer on 10-17-24
By: Steve Pratt
-
The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- By Mod on 04-17-12
By: Malcolm Gladwell
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
What listeners say about Make It Punchy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Dustin Levy
- 10-06-24
Easy listen, very actionable
Great approach to messaging, and an easy listen. The content related to leaving jargon behind is especially great for technical people coming into marketing. Can’t wait to make my writing more clear and concise!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!