
Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed

Get 2 free audiobooks during trial.
Buy for $11.66
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Barry Silverstein
-
By:
-
Barry Silvertein
About this listen
What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?
The answers to these burning questions - and many more - can be found in the audiobook Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.
This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era. Listeners can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop, and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology”. They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.
The audiobook is divided into 15 chapters, each covering a brand category:
- Television
- Cereal
- Soft Drinks
- Snack Foods, Convenience Foods
- Toys, Games, and Comic Books
- Health, Beauty, and Cigarettes
- Automobiles
- Fast Food
- Rock 'n' Roll
- Revolution
- Environment
- Technology
- Movies
- The Ultimate Boomer Brand Winner and Loser
An appendix includes links to vintage TV commercials and a Boomer Brands discussion guide. The audiobook is a sequel to the first audiuobook on the topic, Boomer Brands: Iconic Brands That Shaped Our Childhood.
Boomer Brand Winners & Losers is a wondrous walk down memory lane!
©2020 Barry Silverstein (P)2020 Barry SilversteinListeners also enjoyed...
-
American Trivia
- By: Paul Dennard
- Narrated by: Ivan Busenius
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Even if you think your trivia knowledge is already pretty good, do you really think you could beat the best? Test your skills and earn a reputation as the ultimate American trivia quiz master! Discover something fun and exciting that will prove your superior knowledge and provide a great game to keep everyone entertained–you’ll become the best host around!
-
-
All you need to relax and have fun with family!
- By Seritta Hill on 09-03-23
By: Paul Dennard
-
'90s Nostalgia
- Influential Moments, Movies, Music and More from One of the Greatest Childhood Decades
- By: Krista Brea
- Narrated by: Julie Shreve
- Length: 2 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you grew up in the ’90s, this book is an excellent throwback. The 1990s was a decade of change and growth. This was also a time of significant technological advances, with the internet and cell phones becoming commonplace. But what truly made the '90s special was the culture.
-
-
A Must-Read for Every Millennial
- By Nicholas L. Jones on 06-01-25
By: Krista Brea
-
Salt Sugar Fat
- How the Food Giants Hooked Us
- By: Michael Moss
- Narrated by: Scott Brick
- Length: 14 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
-
-
This is all too real, and YOU are the victim.
- By Michael on 03-03-13
By: Michael Moss
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- By: Derek Thompson
- Narrated by: Derek Thompson
- Length: 11 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
-
Starts of saying “The Tipping Point” book was wrong but then...
- By Venusian Incognito on 03-25-18
By: Derek Thompson
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
American Trivia
- By: Paul Dennard
- Narrated by: Ivan Busenius
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Even if you think your trivia knowledge is already pretty good, do you really think you could beat the best? Test your skills and earn a reputation as the ultimate American trivia quiz master! Discover something fun and exciting that will prove your superior knowledge and provide a great game to keep everyone entertained–you’ll become the best host around!
-
-
All you need to relax and have fun with family!
- By Seritta Hill on 09-03-23
By: Paul Dennard
-
'90s Nostalgia
- Influential Moments, Movies, Music and More from One of the Greatest Childhood Decades
- By: Krista Brea
- Narrated by: Julie Shreve
- Length: 2 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you grew up in the ’90s, this book is an excellent throwback. The 1990s was a decade of change and growth. This was also a time of significant technological advances, with the internet and cell phones becoming commonplace. But what truly made the '90s special was the culture.
-
-
A Must-Read for Every Millennial
- By Nicholas L. Jones on 06-01-25
By: Krista Brea
-
Salt Sugar Fat
- How the Food Giants Hooked Us
- By: Michael Moss
- Narrated by: Scott Brick
- Length: 14 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
-
-
This is all too real, and YOU are the victim.
- By Michael on 03-03-13
By: Michael Moss
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- By: Derek Thompson
- Narrated by: Derek Thompson
- Length: 11 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
-
Starts of saying “The Tipping Point” book was wrong but then...
- By Venusian Incognito on 03-25-18
By: Derek Thompson
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
Super Mario
- How Nintendo Conquered America
- By: Jeff Ryan
- Narrated by: Ray Porter
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market.
-
-
Not Exciting
- By TM on 08-18-14
By: Jeff Ryan
-
The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 15 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
-
-
It's Been Sold
- By Mr. Ess on 10-24-16
By: Tim Wu
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
Replay
- The History of Video Games
- By: Tristan Donovan, Richard Garriott
- Narrated by: Gary Furlong
- Length: 15 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.
-
-
Excellent Book
- By Devin on 01-17-18
By: Tristan Donovan, and others
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
-
Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
-
Stuff You Should Know
- An Incomplete Compendium of Mostly Interesting Things
- By: Josh Clark, Chuck Bryant
- Narrated by: Chuck Bryant, Josh Clark
- Length: 9 hrs
- Unabridged
-
Overall
-
Performance
-
Story
From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious - curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood.
-
-
Fails as an audio book.
- By Sarah H on 12-10-20
By: Josh Clark, and others
-
Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
-
-
Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
-
The content is relevant to those who are marketing organizations and those who are marketing themselves.
- By Brian Dickson on 12-19-24
By: Al Ries, and others
-
The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
-
-
Buy the paper book
- By MR on 08-10-19
By: Steve Stoute, and others
-
Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
-
-
Well presented arguments
- By George on 01-06-03
By: Jack Trout, and others
-
The Fun Knowledge Encyclopedia
- The Crazy Stories Behind the World's Most Interesting Facts - Trivia Bill's General Knowledge, Volume 1
- By: Bill O'Neill
- Narrated by: Rob Maxwell
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you the trivia buff in your friend group? Maybe you're just always hoping to learn more random facts to keep up your sleeve. Whether you're a regular trivia fanatic or someone looking for a fun audiobook to listen to, this audiobook goes beyond the scope of general knowledge into some of the most interesting facts and intriguing trivia tidbits out there.
-
-
this book is awesome!
- By TinkerMel on 09-27-17
By: Bill O'Neill