Buyer First
Grow Your Business with Collaborative Selling
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Narrated by:
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Carole Mahoney
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By:
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Carole Mahoney
About this listen
It’s time to forget everything you think you know about selling.
Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad.
In the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.
With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that’s consistent with your values and strengths, so you can align how you sell with how customers buy.
Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney’s colleagues and students as well as her own experiences.
Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results—it’ll make you feel fantastic about every transaction.
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Critic reviews
“Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with clients, and grow your business. Say goodbye to outdated tactics and read this book instead.” Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human, Drive, and When
“Finally, a sales book for business owners and salespeople that digs into the hidden weaknesses in sales execution that no one is talking about. This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.” Melinda F. Emerson, author of Become Your Own Boss in 12 Months
“Carole Mahoney has done the impossible: written the sales book that has never been written before, and one that is long overdue. Buyer First is packed with powerful research, engaging stories, and real-life tactics on what it takes to excel in sales today—confidence, action, results! If you’re in sales, read it; if you lead a sales team, share it; and if you want to help anyone take their sales game to the next level, buy it!” Meridith Elliott Powell, author of Thrive
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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How I Get It Done
- By: Shereen Marisol Meraji
- Narrated by: Shereen Marisol Meraji
- Length: 9 hrs and 53 mins
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In a series of deeply moving and inspiring conversations, host Shereen Marisol Meraji connects with successful women from all walks of life to reveal how they manage their careers and every aspect of their lives. Based on the long-running column from The Cut and New York Magazine.
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Relatable, helpful, and beautifully produced.
- By Anonymous User on 09-07-24
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
What listeners say about Buyer First
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 03-21-24
Best book on selling!
I heard the author on a Sales Gravy podcast and immediately purchased it on Audible. I now HAVE to buy the hard copy because I want to REALLY devour it. Not only great tips and advice, but she gives you all the steps to take and questions to ask. I can't say enough good things about this book. Very, very helpful!!
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- Saltlab
- 02-20-24
this is very good
wish I had bought hard copy so I could take notes. really good techniques here. however I really wish there weren't so much "fustration" going on. you know how some words people mispronounce that just drive you up the wall? well apparently that's one of mine.
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- M. Krystal
- 12-08-23
I like the tie into everyday habits
I really appreciate the way the writer tied this into our everyday habits. Really taking a look at some of our personal goals and how we either run from them or aren’t very good at keeping up with them. Or the opposite, having a personal goal that really drives us but and tying it all back to sales. Most importantly, I love the focus on selling with the customer. Many businesses I’ve seen or felt like it was just pushing a product down somebody’s throat instead of really focusing on what they need why they need this how it’s gonna work for them and really following through to that adoption stage.
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- RB
- 01-31-24
worth the listen!
I think she did a great job and I would recommend this book to anyone in Sales
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- TCON
- 09-14-23
Don’t do it alone
Well worth a listen if you are in sales. The main theme here is don’t go it alone, i will listen to this again.
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- Rich Weatherby
- 01-23-24
The Science Behind Sales Success
Thorough explanation of the science and physiology behind sales, but told in plain English and with plenty of illustrative stories. The author is engaging and interesting to listen to, especially as she explains how her learning and experiences led her to success.
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- Jo Standing
- 10-29-24
On fire
I’ve never heard of Carole Mahoney, but man is her wisdom screaming in my ears for years to come! Now, it’s just time to take action on her incredible contribution to this industry
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