By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

This essay aims to inform the reader about the real mathematical chances of success he faces in the pursuit of women, as well as the modern-day risks, so that he may make an informed economic decision as to how he best invests his life. It also aims to align the reader's expectations with reality so his life is not ruined by delusion or hope, both of which have ruined millions of lives in the past. But in short, this essay is nothing less than the most important cost-benefit analysis any man will read.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

Every man alive today faces a paradox. Your hardwired, biological programming is screaming at you to get girls, get laid, and inevitably start a family. However, today’s women could not be less interested in today’s men.

This book uses evolutionary psychology as a lens to explain religious violence and oppression. The author, a clinical psychologist, examines religious scriptures, rituals, and canon law, highlighting the many ways in which our evolutionary legacy has shaped the development of religion and continues to profoundly influence its expression.

“An exceptional book” (Helen Fisher) by a leading evolutionary psychologist and sex researcher that lays out a new theory of sexual conflict, exposing the roots of the dangerous dynamics that underpin men’s predatory behavior - and what can be done to address it.

Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20-plus years learning what women really want from their men, why they want it, and how men can deliver those qualities.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

In this delightful, acclaimed bestseller, one of the world’s leading cognitive scientists tackles the workings of the human mind. What makes us rational—and why are we so often irrational? How do we see in three dimensions? What makes us happy, afraid, angry, disgusted, or sexually aroused? Why do we fall in love? And how do we grapple with the imponderables of morality, religion, and consciousness?

Bill Bryson has been an enormously popular author both for his travel books and for his books on the English language. Now, this beloved comic genius turns his attention to science. Although he doesn't know anything about the subject (at first), he is eager to learn, and takes information that he gets from the world's leading experts and explains it to us in a way that makes it exciting and relevant.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.

Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?

We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.

Sexual activity is central to our very existence; it shapes how we think, how we act and how we live. With advances in technology come machines that may one day think independently. What will happen to us when we form close relationships with these intelligent systems? Sex robots are here and here to stay, and more are coming. This audiobook explores how the emerging and future development of sexual companion robots might affect us and the society in which we live. It explores the social changes arising from emerging technologies and our relationships with the machines that may someday care for us and about us.

At some point, every one of us embarks on a journey to find love. We meet people, date, get into and out of relationships, all with the hope of finding someone with whom we share a deep connection. This seems standard now, but it’s wildly different from what people did even just decades ago. Single people today have more romantic options than at any point in human history. With technology, our abilities to connect with and sort through these options are staggering. So why are so many people frustrated?

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.

You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.

Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.

On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.

By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

This essay aims to inform the reader about the real mathematical chances of success he faces in the pursuit of women, as well as the modern-day risks, so that he may make an informed economic decision as to how he best invests his life. It also aims to align the reader's expectations with reality so his life is not ruined by delusion or hope, both of which have ruined millions of lives in the past. But in short, this essay is nothing less than the most important cost-benefit analysis any man will read.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

In 1973, Peter Matthiessen and field biologist George Schaller traveled high into the remote mountains of Nepal to study the Himalayan blue sheep and possibly glimpse the rare and beautiful snow leopard. Matthiessen, a student of Z en Buddhism, was also on a spiritual quest to find the Lama of Shey at the ancient shrine on Crystal Mountain. As the climb proceeds, Matthiessen charts his inner path as well as his outer one.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.