Dear Client
This Book Will Teach You How to Get What You Want from Creative People
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Narrated by:
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Bonnie Siegler
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By:
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Bonnie Siegler
About this listen
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.
Written as a series of 46 honest, friendly lessons - “Know What You Like”, “Decide Who Will Decide”, “Focus Groups Suck”, “Don’t Say ‘Make It Yellow’, Say ‘Make It Sunny’”, “Serve Lunch During Lunchtime Meetings” - it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
©2018 Bonnie Siegler (P)2018 Brilliance Publishing, Inc., all rights reserved.Listeners also enjoyed...
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How to not suck is a great book
- By Haley Hull on 09-28-20
By: A. P. Grow
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
- Unabridged
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- By Alejandro A. on 09-07-12
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The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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Simply Said
- Communicating Better at Work and Beyond
- By: Jay Sullivan
- Narrated by: Jay Sullivan
- Length: 5 hrs and 46 mins
- Unabridged
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Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.
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Everyone who presents or is in a sales position should read this book!!
- By Ben Daughdrill on 12-04-17
By: Jay Sullivan
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Corporate Confidential
- 50 Secrets Your Company Doesn’t Want You to Know - and What to Do About Them
- By: Cynthia Shapiro
- Narrated by: Vanessa Daniels
- Length: 6 hrs and 22 mins
- Unabridged
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Cynthia Shapiro is a former human resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them. Shapiro pulls no punches, giving listeners an inside look at a secret world of hidden agendas they would never normally see: a world of insider information and insights that can save a career.
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Bad advice
- By Colin Priest on 11-14-20
By: Cynthia Shapiro
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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Instant Influence
- How to Get Anyone to Do Anything - Fast
- By: Michael V. Pantalon
- Narrated by: Walter Dixon
- Length: 6 hrs and 57 mins
- Unabridged
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What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself.
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Disappointing
- By Wicked Salty Homes on 05-14-11
What listeners say about Dear Client
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Rick
- 05-26-19
Loved it!
I loved this book! It was quite relatable, easy to listen to, and full of valuable tips.
I'm recommending it to (I'll probably buy it for) all our clients! 😁
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- Dhandforth
- 10-17-18
Extremely helpful
Bought copies of this book for everyone in my office who works with outside creatives (and inside ones, too). Explains a lot of the miscommunication and frustration that happens when business people talk to creatives. Three lines stand out: "Different is not always better, but better is always different"; "the value of a creative is determined by the number of difficult conversations that they engage in"; and when you want a creative to come up with something great, say "I'd like something sunnier" instead of giving them the solution "make it more yellow"
Highly recommended.
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- Noel
- 04-26-20
A must have for any project manager
This book is short and sweet. A must have for any project manager. The lessons can be applied to creative and non creative careers.
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