Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Vagabonding is about taking time off from your normal life - from six weeks to four months to two years - to discover and experience the world on your own terms. Veteran shoestring traveler Rolf Potts shows how anyone armed with an independent spirit can achieve the dream of extended overseas travel.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Jonathan Safran Foer spent much of his teenage and college years oscillating between omnivore and vegetarian. But on the brink of fatherhood - facing the prospect of having to make dietary choices on a child's behalf - his casual questioning took on an urgency His quest for answers ultimately required him to visit factory farms in the middle of the night, dissect the emotional ingredients of meals from his childhood, and probe some of his most primal instincts about right and wrong.

Beyond memoir, this guidebook offers practical advice on everything from "How to Be the Black Friend" to "How to Be the (Next) Black President" to "How to Celebrate Black History Month". This is a humorous, intelligent, and audacious guide that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all Black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but one open to anyone interested in simply "how to be".

In The Happy Vegan, Simmons shares how once he started practicing yoga and meditation, he became more conscious of his choices, particularly the choices he made regarding his diet. Simmons first adopted a vegetarian and then vegan diet and almost immediately began to experience the physical, mental, and emotional benefits of eating green and clean.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.

Has anyone ever questioned your choice to be vegan? How many times have you engaged in an argument and just not had the right comeback? Armed with the facts and evidence provided by this guide, you’ll soon be on your way to "one-up" anyone who is trying or has been trying to discredit your choices.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

In How to Be Alive, Beavan shares his insights on finding the path that's right for you. Drawing on everything from classic literature and philosophy to current science, and combining that with his own experiences alongside those of the many people he has met along the way, Colin explores a broad array of transformational lifestyle adjustments - small and large - that offer security and meaning in a world confronted by ecological crises, economic upheaval, and ongoing war and social injustice.

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

Colleen Patrick-Goudreau, the “Joyful Vegan,” has guided countless individuals through the process of becoming vegan. In The Joyful Vegan, she shares her insights into why some people stay vegan and others don’t. Understanding that the food is the easy part of being vegan, Colleen turns her attention to what she believes is the most challenging - dealing with the social, cultural, and emotional aspects: being asked to defend your eating choices, living with the awareness of animal suffering, feeling the pressure to be perfect, and experiencing guilt, remorse, and anger.