Persuasion
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Narrated by:
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Dave Lakhani
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By:
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Dave Lakhani
About this listen
Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well.
Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener:
Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today.
The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- By Shawn on 11-08-10
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Authenticity: The Head, Heart, and Soul of Selling
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 7 hrs and 16 mins
- Abridged
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Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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What listeners say about Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Name
- 02-22-23
FANTASTIC!!!
Love how it gets into persuasion without being all about business. Great read for anyone looking to influential in all areas of life!
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Overall
- J. Pennington
- 01-16-08
Worth the time and money.
On my first listen I found many gems I can put to use in my business and personal life. I do like the fact that this audio book is not scientific and it does not lecture you on stats. His tactics on persuasion feel real and doable for most people. The book is well laid out and it flows naturally. As I said in the title I found the book worth my credit and will listen to it a few more times to etch his teachings into my brain.
One thing I have found useful in reading reviews is to check the book out on Amazon and read the reviews there. I have seen a disturbing trend where these authors (Dave L. included)write up a bunch of 5 star reviews for each other to make them look good. I am sure this will back fire on them as normal readers need to buy the book not just the “Rat Pack” of current self made gurus. I feel this tactic is very dishonest and misleading and a cheap attempt at self promotion.
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54 people found this helpful
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Overall
- Glenn
- 05-09-09
Great Persuasion Book
Many great ideas that are explained in a way that you can use them. Would be a 5 star except early in the book there seemed to be a lot of filler.
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3 people found this helpful
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Overall
- Carol
- 10-03-09
Those who can't....
The author narrates this audio book and he is by far the least persuasive speaker I have heard on Audible. It actually made me laugh when the author was on the topic of using your voice to persuade others. The content is unoriginal and disappointing.
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27 people found this helpful
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Overall
- William
- 09-05-09
Not worth a credit.
I don't think I got anything out of this book... Seemed like a lot of filler and the author seemed full of himself. He also pushed his products a lot throughout the book.
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23 people found this helpful
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- M. Nasr
- 10-17-12
I'm not sure If this book is worth its weight...
What would have made Persuasion better?
The author is apparently the narrator as well. He sucks at narrating. He speaks to quickly and in monotone. it was very painful to listen to him.
What was funny is that he kept mentioning how it's very important to be effective in story telling, but yet he sucked at it.
I purchased this audiobook because I read some great reviews on the book. I guess reading the book maybe a lot more beneficial than listening to this horrible audio version.
Would you be willing to try another one of Dave Lakhani’s performances?
NO WAY
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2 people found this helpful