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You Can't Teach a Kid to Ride a Bike at a Seminar
- Sandler Training's 7-Step System for Successful Selling (2nd Edition)
- Narrated by: Sean Pratt
- Length: 8 hrs and 23 mins
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Publisher's summary
The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.
"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:
- Take the lead in the "buyer/seller dance"
- Get the prospect to do most of the talking
- Have a process for answering questions from prospects
- Know when a prospect is shopping you...and what to do about it
- Move the relationship forward without becoming an unpaid consultant
- Master the seven steps of the "Sandler Submarine"
- Use LinkedIn as a prospecting and qualifying tool
- Establish an "up-front contract", or call road map, before your face-to-face meeting
- Use online research to turn cold calls into warm calls
Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.
This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.
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Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Good Guidance!
- By Anonymous User on 10-31-24
By: Oren Klaff
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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Solid
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awesome
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You will improve your communication skills!
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An introduction. NOT a how to.
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Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don't have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills. In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes "pay yourself first" possible; it makes it easy.
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Bro, hire someone to read your book
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What listeners say about You Can't Teach a Kid to Ride a Bike at a Seminar
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- love ut
- 08-10-21
The Best
The Best Sales Book That I've Ever Read!! I'd definitely recommend it to anyone that's getting into sales!
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- Amazon Customer
- 07-16-19
Game Changer
A must read for anyone who wants to be taken serious as a sales professional.
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- Jonah
- 02-01-23
Sales MUST READ
This book helps break down the fundamentals of sales that are absolutly necessary to grasp in order to achieve a successful career in sales.
Read once, read twice, read as many times as you need as often as you need because David Sandler spells it out for you.
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- Anonymous User
- 06-09-23
Just an amazing system.
"You Can't Teach a Kid to Ride a Bike at a Seminar"
"You Can't Teach a Kid to Ride a Bike at a Seminar" by David H. Sandler is a thought-provoking and insightful book that challenges traditional approaches to sales training and offers a fresh perspective on achieving success in the field. As a salesperson who has been exposed to various training seminars and workshops, this book resonated with me on many levels and has had a significant impact on my approach to sales.
Sandler's book explores the fundamental principles of effective salesmanship, debunking common misconceptions and highlighting the importance of experiential learning. The title itself captures the essence of the book, emphasizing that sales skills cannot be fully acquired through passive lectures or theoretical instruction alone. Instead, Sandler emphasizes the need for active engagement, practical application, and continuous refinement of skills through real-world experiences.
One of the book's standout qualities is its ability to challenge conventional wisdom and offer alternative strategies for success. Sandler's approach revolves around building genuine relationships with clients, understanding their needs, and adopting a consultative approach to selling. He emphasizes the importance of uncovering the underlying motivations and challenges of prospects, rather than relying on scripted sales techniques. This shift in mindset encourages sales professionals to become trusted advisors, fostering long-term partnerships and repeat business.
Throughout the book, Sandler shares personal anecdotes and real-life examples that bring his concepts to life. His storytelling style is engaging, making the book both informative and enjoyable to read. Each chapter builds upon the previous one, providing a logical progression of ideas and practical advice that can be readily applied in sales interactions.
Sandler's emphasis on continuous learning and development is also noteworthy. He encourages readers to invest in their personal growth by seeking out relevant resources, attending sales training programs, and actively participating in professional communities. By embracing a growth mindset and committing to ongoing improvement, sales professionals can enhance their skills and stay ahead in an ever-evolving marketplace.
While the book primarily targets salespeople, its valuable insights extend beyond the sales field. The principles and strategies outlined by Sandler can be applied to various aspects of life that involve effective communication, relationship building, and understanding human psychology.
In conclusion, "You Can't Teach a Kid to Ride a Bike at a Seminar" challenges the traditional sales training paradigm and provides a refreshing perspective on achieving success in sales. David H. Sandler's unconventional approach, coupled with practical advice and real-life examples, makes this book a valuable resource for sales professionals seeking to elevate their skills and drive better results. I highly recommend it to anyone looking to enhance their understanding of effective salesmanship and develop long-lasting client relationships.
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- Amazon Customer
- 02-09-21
outstanding
well worth your time. there are so many good nuggets in this book. buy it and listen to over & over
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- Columbus
- 04-12-22
love it !! for anyone in realestate pick this up
I'm in real estate and this is helpful talking to motivated sellers and finding their pain!!
learned soo much im goin to listen to again
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- Robert Allen
- 02-24-22
The absolute best selling system in existence.
Every other "modern " selling approach has components of what David designed (in the late 60's/early 70's) in this system. If you're going to adopt and own a selling strategy/set of tools, might as well get your concepts, ideas, etc. directly from the source. Sandler is the way.
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Excellent book
Learned a lot! Made a lot of sense! Now I know why I have been unsuccessful in selling!
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- Antonio Boyd
- 04-09-24
The clarity is real.
This book is one of, if not the best sales book I have read. It teaches you how to take all the pressure off of you, and on to the suspect. Read more than once to clear up all of your "mind trash" that you you've accumulated over the years.
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- Anonymous User
- 08-10-20
The Ultimate Sales Psychology System
This book begins with the Psychology of sales from both the prospect's perspective and the salesman's. It demonstrates what used to be effective in traditional sales systems and why it's now antiquated. Rooted in transactional analysis, we're introduced to a sales system that begins with building self esteem and ends with the complete anatomy of a successful sales system.
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