The Sales Advantage
How to Get It, Keep It, and Sell More than Ever
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Narrated by:
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John Dossett
About this listen
The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view.
Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield.
The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful - a key competitive advantage. This audiobook includes specific advice for each stage of the eleven-stage selling process, such as:
The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
©2003 Dale Carnegie & Associates Inc., All Rights Reserved (P)2003 Simon & Schuster Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.Listeners also enjoyed...
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Story
Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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The Pocket Small Business Owner’s Guide to Negotiating
- By: Richard Weisgrau
- Narrated by: Brian Troxell
- Length: 4 hrs and 32 mins
- Unabridged
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Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.
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Great book
- By Rashay Austin on 12-18-22
By: Richard Weisgrau
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
What listeners say about The Sales Advantage
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Barak
- 03-26-12
Very helpful in improving my sales process
While I would have preferred the unabridged version, I was very impressed with they amount of valuable information I was about to get out of this book that directly applies to my situation.
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2 people found this helpful
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Overall
- Terri
- 10-06-03
Timeless
When I picked out this book I was afraid that the sales advise would be outdated, after all Mr. Carnegie died in 1955. The information wasn't outdated at all, actually there was some good information and useful examples. I get something new out of the book each time I listen to it.
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15 people found this helpful
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Overall
- Richard
- 01-21-08
A great resource
I am a sales coach and review a lot of sales related material. This is one I will recommend to clients.
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6 people found this helpful
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Overall
- Marcos
- 07-04-10
Art of Public Speaking
Hi, I didn’t buy that ‘book’ yet so I will comment here hoping to get the proper Audible consideration. The Stars are for the Sale Advantage.
I’d love to buy the Art of Public Speaking audiobook because Dale Carnegie is a genius in those matters; of human relation sales, and the likes (one of the very best I know until now, I think), but I have concerns about what you said of the author.
Also I wanted an unabridged version of the ‘Sales Advantage’. The I’ll give it the 5 Stars.
Dale Carnegie certainly deserves much more attention and exposure, like various audio versions, rather than be like a miraculous ‘secret’ for success. Although... sure, you still have to work hard to attain it, it’s much lesser when you have the path (timeless teachings) built.
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2 people found this helpful
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Overall
- Bruce E. Hawkins
- 06-26-03
Terrific information
I have listened to this book multiple times and continue to listen to it. The methods are timeless and very effective. Absolutely made a difference to my sales results in a very difficult marketplace. I would recommend this book to any sales person.
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25 people found this helpful
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- BDP
- 01-05-15
Good book
Good book, which gives a good idea of sales man views. enjoyed understanding many behaviors of a salesman.
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1 person found this helpful