About 2400 years ago, the Greek philosopher Aristotle wrote one of the most important pieces of logic. Within his treatise rhetorical, he showed that the claims are more persuasive when articulated within three distinct but inseparable dimensions: ethos (credibility), logos (reason,) and pathos (emotion). Over the subsequent 125 years, attitudes have generated considerable interest in social sciences because of the widespread perception that they have a strong influence on actions, decisions, and judgments.

This book can help you take your persuasion skills to the next level, mastering the secrets and the techniques used in dark psychology, manipulation, and NLP. Use this book as a study guide. Even if you have never used mind persuasion techniques, you'll be able to learn new ways to control your own mind and the minds of others and to use these techniques to live a successful life. Be a leader - let your power explode!

You would be surprised to learn how many of the world’s most famous CEOs are psychopaths. Their power and manipulative effect lies in their ability to hide. With this book, you will delve deep into the nature of the human mind, the good, the bad, and the ugly. There’s nothing to be afraid of. You will come out on the other side stronger, sharper, and ready to take on just about any challenge that comes your way!

Are your arguments relevant or not? Can you find logic on words, or are the concepts behind them related to the expression? These and many other questions regarding critical thinking skills will be addressed in this comprehensive guide. The author looks at things from a different perspective, and uses scientific methods to uncover the truth. A great portion of this book is dedicated to finding the right job skills to perform better.

While outright mimicry is obviously out of the question, you can certainly seek to mirror the communication styles of the people you're engaging with, in order to help you establish rapport and common ground. Suppose someone looks at you for just a couple of seconds before looking down, or goes past you and then looks back at you. This nonverbal style tells you something important about the person you're engaging - sustained eye contact is undesirable.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth. In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”.

Four powerful psychology audiobooks that’ll make you win every argue, read people's minds, and influence their decisions. Aren’t you sick and tired of being a slave to your own mind? Ready to learn game-changing psychology secrets that'll help you transform your life forever and make you a master of your own mind? You can be the superior, the mentally tough and prepared person that anyone can depend on. Think about the things you could’ve done differently if you were mentally strong. The things you missed to achieve that day because you weren’t in the right state of mind.

Manipulation is the conscious act of causing someone to do a certain thing or act in a certain way. Manipulation is clever, skillful, and sometimes unscrupulous. Manipulation is not always a bad thing. Knowing that manipulation is happening is the first step towards ending it. By knowing the signs of manipulation, people can often stop it before it becomes a bad habit or a detrimental way of life. At the same time, understanding manipulation will help you to get better at it, if that is your goal.

Dark psychology is a topic that has been explored in various levels with a lot of people failing to understand what it is all about. This audiobook takes you down a journey of self-discovery, telling you what the topic is all about and what you can do to take advantage of it. The book starts by telling you the history of the concept and how it fits into the general landscape. You need to understand that there are various theories that make the concept of dark psychology real.

In a highly structured and informative manner, the listener is introduced to the principles of persuasion, the difference between influence and manipulation, as well as the tools and techniques used to influence. The listener is walked through how the environment impacts brain development to help appreciate why some people may be vulnerable to manipulation while others are good influencers.

Do you have the challenge of connecting, building, and maintain the relationship with others? Or do you wonder which is the secret behind instant trust and good rapport? The audiobook will give you the chance to learn how to build a strong relationship and connect with anyone you meet along the line of your work. This audiobook will also help you regain your broken trust from your clients and friends. It also feels good when you share a fluent conversation, keeping it going and observing the key points to ensure people like, respect, and trust you.

In addition to highlighting the many different techniques with which human beings manipulate others, the audiobook also contains vital information on not only how to spot them, but also how to avoid the tactics.

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making.

Imagine how different your life would be if you could avoid getting the worst out of every deal you negotiate in life. You will never quite know how much you have left on the table by lacking the negotiation skills to truly get the most out of your dealings. Whether it's negotiating that pay rise at work, attaining the best price for the house/car, or just simply getting more out of your daily interactions.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Negotiation is a skill people need to use every day. In this audio exclusive, learn the negotiation skills required to navigate difficult situations that arise in everyday life. From buying a car to purchasing a home, one needs to know how to effectively negotiate, especially when the other party is a seasoned professional. Harvard professor Joshua N. Weiss, PhD, gives us to tools to negotiate when we have a major stake in the game or when we're perceived as the "weak consumer."

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.