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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- Narrated by: Erik Shellenberger
- Length: 1 hr and 54 mins
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Publisher's summary
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
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-
Everything mentioned I learned as I ran restaurant
- By steve on 01-24-19
By: Roger Fields
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- By: Donald Burns
- Narrated by: Sean Pratt
- Length: 8 hrs and 13 mins
- Unabridged
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With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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A must for restaurants!
- By William on 10-07-21
By: Donald Burns
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Running a Restaurant for Dummies
- By: Michael Garvey, Heather Dismore, Andrew G. Dismore
- Narrated by: Shawn Compton
- Length: 13 hrs and 18 mins
- Unabridged
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Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
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DECENT OVERVIEW
- By Shane K. on 06-12-24
By: Michael Garvey, and others
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
- By: Tim Hoffman
- Narrated by: Dan Hankiewicz
- Length: 3 hrs and 5 mins
- Unabridged
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Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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great book
- By Alfonso Molino on 04-06-18
By: Tim Hoffman
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- By: Kasey Anton
- Narrated by: Kasey Anton
- Length: 6 hrs and 56 mins
- Unabridged
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People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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Highly recommend read for Food & Hospitality Industry
- By RANDY M. LUCAS on 07-25-24
By: Kasey Anton
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The Restaurant Marketing Mindset
- A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
- By: Chip Klose
- Narrated by: Chip Klose
- Length: 4 hrs and 50 mins
- Unabridged
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Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
By: Chip Klose
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Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- By: Roger Fields
- Narrated by: Jonathan Yen
- Length: 14 hrs and 46 mins
- Unabridged
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A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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Everything mentioned I learned as I ran restaurant
- By steve on 01-24-19
By: Roger Fields
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- By: Donald Burns
- Narrated by: Sean Pratt
- Length: 8 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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A must for restaurants!
- By William on 10-07-21
By: Donald Burns
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Running a Restaurant for Dummies
- By: Michael Garvey, Heather Dismore, Andrew G. Dismore
- Narrated by: Shawn Compton
- Length: 13 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
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DECENT OVERVIEW
- By Shane K. on 06-12-24
By: Michael Garvey, and others
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
- By: Tim Hoffman
- Narrated by: Dan Hankiewicz
- Length: 3 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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great book
- By Alfonso Molino on 04-06-18
By: Tim Hoffman
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- By: Erik Shellenberger
- Narrated by: Erik Shellenberger
- Length: 1 hr and 48 mins
- Unabridged
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Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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raw
- By Anonymous User on 11-01-24
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Setting the Table
- The Transforming Power of Hospitality in Business
- By: Danny Meyer
- Narrated by: Danny Meyer
- Length: 5 hrs and 33 mins
- Abridged
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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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ABRIDGED VERSION!?
- By Gregg Strader on 02-19-18
By: Danny Meyer
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The Surprise Restaurant Manager
- By: Ken McGarrie
- Narrated by: Fabio Viviani, Ken McGarrie
- Length: 5 hrs and 25 mins
- Unabridged
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Surprise - you’re in charge now! Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You’ve run the Friday night rush, you’ve juggled expectations of staff and guests - but have you figured out how to improve while keeping the restaurant profitable?
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A must have for managers
- By antonius h van vuurden on 08-29-24
By: Ken McGarrie
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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QuickBooks for Restaurants: A Bookkeeping and Accounting Guide
- A Must-Have QuickBooks Guide for Restaurant Owners and Operators
- By: Zachary Weiner
- Narrated by: Mike Norgaard
- Length: 5 hrs
- Unabridged
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QuickBooks for Restaurants: A Bookkeeping and Accounting Guide shows restaurant owners and operators how QuickBooks software can be leveraged for restaurant success. I explain QuickBooks fundamentals including sales tracking, purchasing, bill paying, invoicing, managing day-to-day liabilities, gift certificate tracking, cash management, detailed reporting, and more.
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Very very helpful
- By Raven Nguyen on 04-03-24
By: Zachary Weiner
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The New Restaurant Manager
- How to Get Ahead, Avoid Rookie Mistakes, and Still Have a Life
- By: John Self
- Narrated by: John Self
- Length: 5 hrs and 42 mins
- Unabridged
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The New Restaurant Manager is for new managers who want to avoid the mistakes that most beginning managers make. This refreshing how-to guide is written in a practical, down-to-earth style, like having coffee with your mentor.
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Great book
- By Maria Dzhugdanova on 07-03-23
By: John Self
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Running a Bar for Dummies
- By: Ray Foley, Heather Dismore
- Narrated by: Graham Rowat
- Length: 10 hrs and 12 mins
- Unabridged
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The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.
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Great Resource
- By Anonymous User on 12-05-22
By: Ray Foley, and others
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- By: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Wish Jon was the narrator!!
- By Bonnie on 03-04-15
By: Jon Taffer, and others
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Restaurant & Bar Marketing II
- Hacking Human Nature
- By: Erik Shellenberger
- Narrated by: Erik Shellenberger
- Length: 1 hr and 51 mins
- Unabridged
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Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
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Useful but not mind blowing
- By Esteban on 09-24-22
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
By: Will Guidara
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
What listeners say about Restaurant & Bar Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Andy B
- 03-29-19
Great advice
The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.
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- Neec
- 07-17-20
Perfect! so much great info!
Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!
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- Michael
- 06-21-19
solid honest info
solid good info that you can't tell was important to author. you can tell he was passionate about this
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- PD Ward
- 09-16-19
Thank You!
I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!
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- Nicole's
- 09-04-21
Great book
Great book. I learned a lot from it. I will be trying some of the ideal he gave.
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- Mathew S.
- 02-06-20
No-Nonsense information delivered directly
This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.
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- beroccstar
- 03-16-19
To the point, relevant, clear and invaluable
I’m so over all the books full of fluff that waste my time to deliver one mediocre insight. This is not one of them. I came out of this with 4 pages of notes and the whole experience took me less than 2 hours total. I only write down things that are actionable and that I didn’t already know, so 4 pages in 2 hours is just phenomenal... a great investment of time and money.. Highly recommended.
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- Tien D.
- 08-18-19
Amazing
A must for people who want to start in the restaurant industry. An in-depth for restaurant marketing!! A must-read in my opinion.
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- Amazon Customer
- 06-07-21
Great advice with a twist of humor...
I wish there was a little more influx in the narration. I can tell he was reading to me instead of TALKING to me. But that's ok!! I ENJOYED THE BOOK!!!
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- Shay
- 09-25-19
Definitely worth the listen
Short and to the point. Lots of tips and a great basic road map for what we all should be doing to increase guest count. Definitely worth listening to twice.
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