Selling Through Tough Times Audiobook By Paul Reilly cover art

Selling Through Tough Times

Grow Your Profits and Mental Resilience Through Any Downturn

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Selling Through Tough Times

By: Paul Reilly
Narrated by: Steve Menasche
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About this listen

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

In Selling Through Tough Times, Paul Reilly lays it out in clear and straightforward terms: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this timely and indispensable guide, you'll discover how to develop the right mindset and adapt your skills to prevail in a challenging climate. Reilly's plan includes immediate action items (including six Daily Mental Flex activities) to longer-range strategies. The principles of selling are constant, but tactics change in tough times. Reilly's tactical plan includes redefining value in customer terms, repositioning products and services for tough times, and different persuasion tactics. You'll learn how to select and pursue the right opportunities, discover needs, persuade effectively, win more deals, and - crucially - protect profit, by embracing the "tough-timers" mental attitude and executing the critical selling activities.

©2022 Paul Reilly (P)2021 McGraw Hill-Ascent Audio
Marketing Motivation & Self-Improvement Sales & Selling Career
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Old message, new cover.

If reading business self-help wasn’t exhausting enough…

If I had a dime for every “tough times” reputation throughout these pages I would not worry about sales. Same old cliche and advice. What’s worse is the narration. Save some time and money. Here is everything in the book.

1. Tough times happen to everyone.
2. Tough times pass
3. Use tough times to improve yourself

The rest of the book is dedicated to people who had tough times and made it. Blah blah blah.

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