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Selling the Hug Your Customers Way
- The Proven Process for Becoming a Passionate and Successful Salesperson for Life
- Narrated by: Jack Mitchell
- Length: 9 hrs and 38 mins
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Publisher's summary
Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.
In his groundbreaking books Hug Your Customers - a Wall Street Journal best seller - and Hug Your People, Jack Mitchell brought a warm, human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell's clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service - but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong, lasting relationships that keep your customers returning, sales rising, and business booming.
You don't have to hug your customers literally, of course. Mitchell's personal approach to customer service involves a simple five-stage process that anyone can master:
- First stage: Making the Connection: Learn how to make a great first impression that engages customers immediately - and keeps them coming back again and again.
- Second stage: Decoding the Mission: Look for easy-to-read tells to determine what each customer wants - and what you need to do to make him or her happy.
- Third stage: Show and Share: Instead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product.
- Fourth stage: Allowing the Buy: Adopt a warm, relaxed manner to gradually establish trust, gently convince the customer - and ultimately close the deal.
- Fifth stage: The Kiss Goodbye: Just as important as first impressions, make a strong, lasting impression that makes each customer feel valued, special, and delighted.
- The extra stage: One for Good Measure: Take that extra step to follow up on your customers, build on your connections, and make them your customers for life.
These winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Mitchell's tried-and-true techniques make it easy to size up your customer quickly and customize your approach perfectly to suit each individual and situation. You'll learn how to be a better listener so you can anticipate your customer's every need. You'll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you'll be able to close the deal and make that sale in a relaxed, friendly manner that people will love. It's a win-win-win for you, your customers, and your business.
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-
Story
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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The Power of Nice
- How to Conquer the Business World with Kindness
- By: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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For selected audiences
- By Coach Brock on 10-15-07
By: Linda Kaplan Thaler, and others
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Overall
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Performance
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Story
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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The Power of Being Yourself
- A Game Plan for Success by Putting Passion into Your Life and Work
- By: Joe Plumeri
- Narrated by: Joe Plumeri, Joseph A. Califano Jr.
- Length: 4 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Everyone imagines top CEOs as larger-than-life figures who do things no one else could. But deep down every good business leader is an everyman who combines vision and high energy with the ability to connect with all types of people and learn from them
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Go Play in Traffic!
- By Teri Gasper on 01-03-18
By: Joe Plumeri
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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Overall
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Performance
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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Throw Out Fifty Things
- Clear The Clutter, Find Your Life
- By: Gail Blanke
- Narrated by: Gail Blanke
- Length: 3 hrs and 35 mins
- Abridged
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Overall
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Performance
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Story
Throw Out Fifty Things is truly an eye-opener. According to Blanke, our lives are so filled with junk from the past--from dried up tubes of crazy glue to old grudges--that's it's a wonder we can get up in the morning, never mind go to work, care for our children and parents, and just put one foot in front of the other. Blanke wants to start a movement of people across America throwing out 50 things (magazines count as one!) that will help liberate us from the stuff - both physical and mental - that clutters our lives.
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So useful, listened to it a 2nd time right away.
- By Zeus on 02-02-10
By: Gail Blanke
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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Winging It: Stop Thinking, Start Doing
- Why Action Beats Planning Every Time
- By: Emma Isaacs
- Narrated by: Emma Isaacs
- Length: 6 hrs and 9 mins
- Unabridged
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Overall
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Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.
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Good advice
- By Amanda Schmidt on 05-28-21
By: Emma Isaacs
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Sam Walton
- Made in America
- By: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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Capitalism Is The Way
- By Nathan Ruff on 04-14-19
By: John Huey, and others
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
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Overall
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Performance
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Story
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban